Get ready for a game-changing collaboration as Viyline Media Group, led by vlogger power couple Viy Cortez and Cong TV, joins forces with SM Supermalls to empower local entrepreneurs through the Viyline MSME Caravan.

(L-R): SM Supermalls Executive Vice President for Marketing Jonjon San Agustin and Viyline Media Group Chief Executive Officer (CEO) and content creator Viy Cortez-Velasquez launch the Viyline MSME Caravan across SM malls, merging social media content creation with entrepreneurship.

Launching on January 22-29, 2025, at SM City Bataan, this year-round initiative will showcase products and services from micro, small, and medium enterprises (MSMEs) while leveraging the massive influence of top Filipino vloggers to amplify their visibility.

Diwata Pares Overload, a humble street food stall tucked away along J.W Diokno Blvd., has been causing quite a stir in Manila's culinary scene. Helmed by Deo Balbuena, better known as Diwata, this unassuming eatery has garnered attention not only for its delicious offerings but also for its ability to attract influencers and vloggers alike.

The heart of Diwata Pares Overload's success lies in its signature dish: pares, a Filipino braised beef stew. Priced at just Php 100, customers are treated to a hearty serving of pares accompanied by unlimited rice, soup, and a bottle of beverage. It's a budget-friendly option that has struck a chord with locals and visitors alike.

However, it's not just the affordability of Diwata's offerings that has drawn attention. The stall's strategic online presence, curated by Diwata herself, has played a significant role in its popularity. With content creators flocking to feature Diwata Pares Overload on their platforms, the stall has become a hot spot for those seeking to explore Manila's street food scene.

Yet, with fame comes scrutiny. Recently, a video surfaced on social media showing a dissatisfied customer expressing her disappointment with the taste of the pares she had purchased. While the incident sparked debate online, with some criticizing the customer's behavior and others defending her right to voice her opinion, Diwata remained unfazed. In response, he emphasized that he welcomes the attention and views it as free marketing for his business.

Diwata Pares Overload's rise to prominence has not gone unnoticed by industry experts. Richard Thaddeus Carvajal, a prominent figure in the Philippine business community, attributes the stall's success to several factors. Using the VRIO framework, Carvajal highlighted the value, rarity, imitability, and organization of Diwata Pares Overload as key drivers of its competitive advantage.

Despite the attention from influencers and the media, Diwata remains committed to providing quality food to her customers. Located near GSIS along J.W Diokno Blvd., Diwata Pares Overload operates 24/7, ensuring that hungry patrons can satisfy their cravings at any time of day.

In a city known for its vibrant culinary culture, Diwata Pares Overload stands out as a testament to the power of delicious food, strategic marketing, and a touch of online stardom.

If you're playing mobile games, especially on your phones then this news from vivo is one news that you don't want to miss. So, this coming Friday, July 3, two professional gamers, Junnie Boy and Bianca Yao are set to a face-off and showcase their Mobile Legends: Bang Bang skills as they test the gaming features of the vivo V19 Neo. The Mobile Legends Live Stream event will also see the top vloggers captaining their respective teams.

The match will be livestreamed by vivo Philippines on its Facebook page on Friday, July 3 at 7 PM (PST). Junnie Boy and Bianca Yao will also host livestreams on their Facebook channels which have 2.65 million and 96,000 subscribers, respectively.

Two gamers can get a chance to play in the Mobile Legends Live Stream and win exciting prizes. They just have to “like” the vivo Philippines’ official Facebook page, take a selfie, comment why they want to be part of #TeamJunnieBoy or #TeamBianca on the post, and share this using the hashtags #IgniteYourNight, #vivoV19NeoMLLiveBattle.

The brand will also give away vivo merchandise, including a vivo S1 Pro Bluetooth headset, to lucky viewers who will tune in to the livestream. The winners will be announced after the online event.

Since its release in 2016, Mobile Legends has become popular in Southeast Asia and was among the games included in the first-ever esports competition at the 2019 Southeast Asian Games held in the Philippines.

A mobile multiplayer online battle arena (MOBA) game, Mobile Legends has been designed for smartphones with gaming features such as the new vivo V19 Neo.

The latest gaming flagship handset of vivo, the V19 Neo features an Ultra Game Mode which makes for totally undisturbed playing by blocking messages and alerts, for a fully immersive and engaging game. It is also equipped with AI Turbo, Center Turbo, Game Turbo, Net Turbo, Cooling Turbo, and ART++ Turbo. These are multi-turbo functions that offer an elevated and exciting gaming experience especially when playing Mobile Legends and other mobile games.

The midrange smartphone also has a dual-engine fast-charging 4500mAh battery that powers a Qualcomm Snapdragon 675 AIE and 8GB RAM and 128GB ROM, to enable users to play their favorite graphics-heavy mobile games for hours.

The V19 Neo also has a 6.44-inch Super AMOLED FHD+ Ultra O Screen which brings out the mobile games’ vibrant and authentic colors without causing eyestrain. Its low brightness anti-flicker technology also provides added eye protection, especially when playing at night.

The V19 Neo is available in Crystal White and Admiral Blue colorways, for only P17,999 at authorized Vivo stores nationwide. To know more about the vivo V19 Neo, visit vivo Philippines’ website.