“This store opening is part of our mission to reach more Filipinos and make our advanced technology more accessible,” said Stephen Cheng, vice president of HONOR Philippines. “We’re proud to bring innovation and quality service to Puerto Princesa.”

The event drew an enthusiastic crowd of HONOR fans, local media partners, and tech enthusiasts, all eager to witness this milestone. The ribbon-cutting ceremony was graced by esteemed guests, including HONOR Philippines’ Digital Marketing Manager and Content Lead Eason De Guzman, National Sales Director Tom Yuan, Puerto Electronico’s Managing Director Edwin “Eli” Tan Jr., Executive Assistant Jesus “Jess” Canizares, SM City Puerto Princesa’s Assistant Mall Manager Martin Domingo S. De Leon, and HONOR Philippines’ Regional Sales Director for Northern Iloilo Nixon John Iquina.

An Unforgettable Celebration

Guests were treated to an engaging program hosted by Alvin Sia, with interactive games such as the “Guess the Phone Challenge” and “Don’t Touch the Color,” showcasing the innovative features of the HONOR Magic7 Pro and HONOR X9c. Exciting prizes, including cash rewards and exclusive freebies, heightened the energy of the event.


“The opening of our newest Experience Store in SM Puerto Princesa symbolizes our dedication to reaching more Filipinos with our powerful and stylish smart devices,” shared Eason de Guzman during his welcoming remarks.

Innovation meets Tourism Capital

The HONOR Magic7 Pro took center stage, impressing attendees with its groundbreaking AI-powered photography capabilities. Featuring advanced AI technology, the Magic7 Pro delivers stunning, cinema-quality photos and videos in diverse lighting conditions. With its 100x Super Zoom, users can capture intricate details from afar, while its ultra-clear night photography ensures vivid, sharp images even in low light.



Equipped with the flagship Snapdragon Gen 8 Elite processor, the Magic7 Pro guarantees a seamless and lightning-fast performance. Its immersive display, designed for vibrant visuals and smooth interactions, makes it an ideal device for gaming, multitasking, and content creation. These cutting-edge features position the Magic7 Pro as a must-have device for travelers, creators, and smartphone enthusiasts seeking unparalleled performance and style.

A Testament to Growth

This milestone reflects HONOR’s commitment to expanding its reach and empowering communities through innovation. Guests explored the newly opened store, designed to offer a personalized and immersive retail experience, solidifying HONOR’s presence in Palawan.

Looking Ahead

As HONOR continues its expansion across the country, more Experience Stores are set to open, ensuring wider access to the brand’s offerings. The SM Puerto Princesa store joins the growing network of HONOR retail outlets designed to bring convenience and innovation closer to customers.

Color, Price, and Availability

Available in Lunar Shadow Grey and Black, the HONOR Magic7 Pro is now officially available nationwide! Order now at any HONOR Experience and Partner Stores, and online via Lazada https://bit.ly/Laz_M7Pro_PR, Shopee https://bit.ly/M7ProLaunch_PR, and TiktokShop https://bit.ly/TikTok_M7Pro_PR.

For more affordable offers, the HONOR Magic7 Pro is also available at Home Credit for as low as Php 2,484/month with 0% interest and payable up to 18 months.

To know more about HONOR Magic7 Pro, head on to: https://bit.ly/Web_M7Pro_PR. For more exciting announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram(Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.