“As an institution that champions top-of-the-line technology, we also recognize local talents. This partnership with The New Hue reflects our commitment in supporting music scene in the country together with our upcoming smartphone HONOR 400 5G,” said HONOR Philippines Vice President Stephen Cheng.

HONOR 400 Pro 5G champions OPM

On July 27, The New Hue recognized mainstream and up-and-coming OPM talents with awards such as Song of the Year, Music Video of the Year, Group Artist of the Year, among others. Famous OPM talents such as Cup of Joe, Maki, Amiel Sol, Philia, Hev Abi, Janine Teñoso are present at the event.

200MP Super Sensing AI Camera System

The HONOR 400 Pro 5G includes a 50MP Telephoto Camera with a Sony IMX856 sensor, 3x optical zoom, and OIS, ensuring detailed zoom shots. It is equipped with the AI Enhanced Portrait feature and delivers ultra-high-definition Portraits that ensure the true colors of every subject shine through. With its enhanced AI Super Zoom feature, the HONOR 400 Pro boasts an AIGC-powered telephoto capability of up to 50x, making it perfect for capturing distant subjects.

The teaser has raised expectations that the Pro version of the popular HONOR 400 series could soon be available in the Philippines.

For the latest news and updates, visit HONOR’s official website at www.hihonor.com or follow their social media pages: Facebook (@HonorPhilippines), Instagram (@honorph), and TikTok (@honorphilippines). A full list of retail stores is available at https://www.hihonor.com/ph/retailers/.

How to Join

To qualify for the chance to win these extravagant prizes, consumers must place a pre-order for the HONOR 400 5G at participating HONOR Experience and Partner Stores nationwide. Pre order period starts from June 18-27, 2025. Full details of the promo can be seen at Honor Philippines' official website and Facebook page.

HONOR's Bold Marketing Strategy

This marketing play isn't just about flash—it's calculated. In a time when smartphone releases can feel repetitive, HONOR is making its mark through experiences, exclusivity, and the allure of high fashion. It's a strategy that grabs headlines and commands consumer attention.

For the latest updates, follow HONOR Philippines on:
Facebook: @HonorPhilippines
Instagram: @honorph
TikTok: @honorphilippines
Or visit www.hihonor.com for full product and store details.

“This store opening is part of our mission to reach more Filipinos and make our advanced technology more accessible,” said Stephen Cheng, vice president of HONOR Philippines. “We’re proud to bring innovation and quality service to Puerto Princesa.”

The event drew an enthusiastic crowd of HONOR fans, local media partners, and tech enthusiasts, all eager to witness this milestone. The ribbon-cutting ceremony was graced by esteemed guests, including HONOR Philippines’ Digital Marketing Manager and Content Lead Eason De Guzman, National Sales Director Tom Yuan, Puerto Electronico’s Managing Director Edwin “Eli” Tan Jr., Executive Assistant Jesus “Jess” Canizares, SM City Puerto Princesa’s Assistant Mall Manager Martin Domingo S. De Leon, and HONOR Philippines’ Regional Sales Director for Northern Iloilo Nixon John Iquina.

An Unforgettable Celebration

Guests were treated to an engaging program hosted by Alvin Sia, with interactive games such as the “Guess the Phone Challenge” and “Don’t Touch the Color,” showcasing the innovative features of the HONOR Magic7 Pro and HONOR X9c. Exciting prizes, including cash rewards and exclusive freebies, heightened the energy of the event.


“The opening of our newest Experience Store in SM Puerto Princesa symbolizes our dedication to reaching more Filipinos with our powerful and stylish smart devices,” shared Eason de Guzman during his welcoming remarks.

Innovation meets Tourism Capital

The HONOR Magic7 Pro took center stage, impressing attendees with its groundbreaking AI-powered photography capabilities. Featuring advanced AI technology, the Magic7 Pro delivers stunning, cinema-quality photos and videos in diverse lighting conditions. With its 100x Super Zoom, users can capture intricate details from afar, while its ultra-clear night photography ensures vivid, sharp images even in low light.



Equipped with the flagship Snapdragon Gen 8 Elite processor, the Magic7 Pro guarantees a seamless and lightning-fast performance. Its immersive display, designed for vibrant visuals and smooth interactions, makes it an ideal device for gaming, multitasking, and content creation. These cutting-edge features position the Magic7 Pro as a must-have device for travelers, creators, and smartphone enthusiasts seeking unparalleled performance and style.

A Testament to Growth

This milestone reflects HONOR’s commitment to expanding its reach and empowering communities through innovation. Guests explored the newly opened store, designed to offer a personalized and immersive retail experience, solidifying HONOR’s presence in Palawan.

Looking Ahead

As HONOR continues its expansion across the country, more Experience Stores are set to open, ensuring wider access to the brand’s offerings. The SM Puerto Princesa store joins the growing network of HONOR retail outlets designed to bring convenience and innovation closer to customers.

Color, Price, and Availability

Available in Lunar Shadow Grey and Black, the HONOR Magic7 Pro is now officially available nationwide! Order now at any HONOR Experience and Partner Stores, and online via Lazada https://bit.ly/Laz_M7Pro_PR, Shopee https://bit.ly/M7ProLaunch_PR, and TiktokShop https://bit.ly/TikTok_M7Pro_PR.

For more affordable offers, the HONOR Magic7 Pro is also available at Home Credit for as low as Php 2,484/month with 0% interest and payable up to 18 months.

To know more about HONOR Magic7 Pro, head on to: https://bit.ly/Web_M7Pro_PR. For more exciting announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram(Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

For more exciting announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram(Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). 

To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

Why Choose the HONOR X Series?

HONOR X9c – A Cinematic Viewing Experience

Designed for Entertainment: With a massive 6.8-inch AMOLED display and HDR10 support, the HONOR X9c offers a theater-like experience in the palm of your hand. Its 108MP triple camera system ensures professional-grade photos, perfect for both daylight and nighttime adventures. The 5000mAh battery with 50W SuperCharge ensures you stay connected and entertained all day.

HONOR X9c Smart – Innovation at Your Fingertips

For the Multi-tasker: Powered by MagicOS 9.1, the HONOR X9c Smart boosts productivity with AI-assisted multitasking and real-time translations. The 64MP AI-enhanced camera delivers sharp and vibrant photos in any lighting condition. Ultra-slim at just 7.2mm, the HONOR X9c Smart combines style and performance for users on the go.

HONOR X8c – The Stylish Creator’s Companion

Designed for Content Creation: Its 108MP main camera and 50MP front camera deliver crystal-clear photos and videos, perfect for vlogging and social media. With a slim, portable design, the HONOR X8c is ideal for users who value aesthetics and functionality. Enjoy vibrant visuals on a 6.7-inch AMOLED display with FHD+ resolution and a 120Hz refresh rate.

HONOR X5b Plus – A Big Upgrade for Everyday Use

Perfect for Daily Essentials: The HONOR X5b Plus combines affordability and functionality with added power and features for the everyday user. A 6.6-inch HD+ screen offers a more immersive viewing experience for videos and casual browsing. The 5000mAh battery ensures you stay connected throughout your summer adventures.

HONOR X5b – Everyday Reliability at Its Best

Affordable and Functional: A cost-effective smartphone that delivers consistent performance for essential tasks. The 5000mAh battery ensures uninterrupted usage throughout the day.

Find Your Perfect Summer Companion

HONOR X Series smartphones are available at competitive prices, starting at just Php 4,999. Each device is tailored to fit different lifestyles, offering innovative technology, exceptional durability, and stunning design.

Don’t Miss Out on 0% Interest Deals!

Upgrade to your favorite HONOR devices this April 14-16! Enjoy 0% interest on the
HONOR X9c 5G, HONOR Pad X8a, and HONOR Magic7 Pro when you shop on
Shopee (https://bit.ly/Shopee-HONORPayDaySale),
Lazada (https://bit.ly/LazadaHONORPayDaySale),
and TikTok Shop (https://bit.ly/TikTok-HONORPayDaySale).


Hurry—this offer is for a limited time only! Visit HONOR Experience Stores or shop online now and elevate your summer experience with HONOR.

HONOR Defines AI-First Ecosystem by collaborating with Qualcomm at Snapdragon Summit 2024

“Openness and collaboration are in our DNA,” commented Dr. Ray Guo, CMO of HONOR Device Co., Ltd. “With this collaboration with Qualcomm Technologies, we are defining the AI-first ecosystem and revolutionizing user experiences for the AI era. We are thrilled to introduce the industry’s first AI Agent for an open ecosystem, and bring on-device generative AI to gaming powered by NPU computing for the first time. Welcome to the era of Autopilot AI for mobile.”

“We are excited to work with HONOR to shape the future of AI and redefine how people interact with technology,” commented Chris Patrick, SVP and GM of Mobile Handsets, Qualcomm Technologies, Inc. “Together, we're poised to push the boundaries of AI and create truly transformative experiences.”

Autopilot AI for Mobile: Industry’s first AI Agent for an open ecosystem

The HONOR Magic7 Series will debut the industry’s first on-device AI Agent for an open ecosystem. From a simple text or voice prompt, the AI Agent can order takeout on the user’s behalf. With consent, it can learn from users’ habits to make intelligent decisions, for example it can understand if the user prefers their coffee with coconut milk, and order accordingly.

Official Photos of Bryan Berg from the Guinness World Records

Committed to investing in ongoing research, HONOR is also developing non-invasive brain-computer interface (BCI) technologies in its R&D laboratory. The technology allows people to communicate with external devices using brain electrical signals, creating more possibilities for people with disabilities. Wei Zhang, a 34-year-old Chinese ALS challenger who has lived with the disease for 26 years, recently experienced this groundbreaking technology, which allows him to interact with a computer through brain signals. HONOR aims to inspire a future of technology that creates new mediums for AI interactions between smartphones and other devices, benefiting people with disabilities or those requiring additional assistance.

HONOR the Challenger: Promoting Global Awareness Through Social Engagement

To bring attention back to the ALS community while paying tribute to the challengers who live with the disease, BBC StoryWorks Commercial Productions has produced a short film featuring the powerful story of artist and ALS challenger Bernard Muller. The film demonstrates how Bernard Muller uses eye-tracking technology to express himself through artwork, demonstrating the power of AI in making life more enjoyable for people living with disabilities.

Social media users are invited to contribute to raising awareness about ALS, by participating in the #HONORtheChallenger social media challenge. View the challenge on TikTok, Instagram, X, and Facebook.

Specifically crafted to redefine users' future lifestyles, the all-new HONOR 200 Pro is the newest member of the renowned HONOR N Series with robust performance and professional portrait capability. The HONOR 200 Pro enhances smartphone experiences with its AI-empowered portrait photography features, immersive display, powerful hardware performance, modern design, and human-centric experience, rivaling any accessible flagship device currently on the market.

Excited for the AI Portrait Master? Catch it live on Facebook on July 17: https://bit.ly/H200YangYang_PR and get a chance to win your very own HONOR 200! Stay tuned for the full mechanics on HONOR Philippines’ social media platforms: (Facebook.com/HonorPhilippines), (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

“With Studio Harcourt’s expertise in capturing timeless and classic portrait shots featuring the most iconic personalities, the team of imaging expert from HONOR and Studio Harcourt conducted extensive analysis of countless scenarios and datasets from the photography house, successfully incorporated the studio's profound understanding of manipulating light and shadow,” said HONOR Philippines Vice President Stephen Cheng.

Excited for the AI Portrait Master? Catch it live on Facebook: https://bit.ly/HONOR200SeriesLaunch_PR and get a chance to win your very own HONOR 200! Stay tuned for the full mechanics on HONOR Philippines’ social media platforms: (Facebook.com/HonorPhilippines), (Instagram.com/honorph/) and : (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

Evolving Eye Protection Technology from Prevention to Relief

Introducing the latest advancements in eye-protection technology, HONOR launched AI Defocus Eye Protection at MWC Shanghai. Noting the global increase in cases of nearsightedness caused by long-term screen usage, this technology leverages AI to simulate defocus glasses on the smart device’s display.

Wearing defocus glasses is proven to be conducive to eye health as they intentionally induce controlled defocus in the user’s peripheral visual field to help maintain clear central vision. This effect creates an altered visual perception that slows down the eye elongation process, which leads to nearsightedness. Taking eye protection from prevention to creating technology that can lead to relief for consumers, HONOR’s AI Defocus Eye Protection has been shown to decrease users’ transient myopia by 13 degrees on average after reading for 25 minutes, with some users experiencing a maximum reduction of 75 degrees.

Mitigating Fraud with AI Deepfake Detection

Circumventing the risks presented by cloud-based “deepfake” AI technology, HONOR has introduced AI Deepfake Detection. To help prevent fraud and detect digitally manipulated content, AI Deepfake Detection examines frame-by-frame information such as eye contact, lighting, image clarity, and video playback to identify flaws that are imperceptible to the human eyes.

Additionally, the AI Deepfake Detection has been trained through a large dataset of videos and images related to online scams, enabling the AI to perform identification, screening, and comparison within three seconds. If synthetic or altered content is detected by the feature, a risk warning is immediately issued to the user, deterring them from continued engagement with the potential scammers for their safety.

For more exciting announcements and cool tech, head on to HONOR Philippines’ social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/. 

Incredible Audio Experience with Eight Speakers

Offering an incredible audio experience, the all-new HONOR Pad 9 is surrounded by eight speakers, with two being positioned at the bottom, delivering immersive sound from multiple directions. With amplified volume levels and a deeper, richer bass, users can reveal in a more powerful and well-balanced sound, enjoying a full-range stereo effects that enhances their audio enjoyment, whether they are at home or on the go. Featuring the HONOR Histen sound tuning technology, the HONOR Pad 9 generates vibrant and dynamic 360° audio, taking any listening experience to new heights. The two bottom speakers are also designed to fire downwards and bounce off surfaces, creating a more cinematic surround sound experience for listeners.

In addition, the HONOR Pad 9 supports Bidirectional Vocal Enhancement technology, delivering precise sound reproduction that enhances the clarity of the human voice and reduces background noise, elevating the overall sound quality. Whether it’s audio calls or online meetings, users can expect a superb audio experience with exceptional clarity.

Smooth User Experience Powered by Enhanced Hardware

Powered by the Qualcomm® Snapdragon® 6 Gen 1 Mobile Platform at its core, the HONOR Pad 9 offers exceptional capabilities. This powerful processor delivers a notable 35% increase in GPU performance and a 40% increase in CPU efficiency, always ensuring smooth and seamless productivity and entertainment.

To further enhance its performance, the HONOR Pad 9 features an 8GB memory and large 256GB storage drive, which can hold 57,000 pictures, 23,000 songs or 226 HD videos locally. Additionally, the HONOR Pad 9 features the innovative HONOR RAM Turbo (8GB+8GB), which leverages a portion of the flash memory as RAM. It means that the 8GB RAM can effectively be expanded to 16GB, providing users with even more storage space for their multimedia collections and ensuring smooth multitasking and efficient performance.

The HONOR Pad 9 is also equipped with a high capacity 8300mAh battery, providing long-lasting connectivity for users throughout the day. With a single charge cycle, the HONOR Pad 9 delivers up to 11 hours of video streaming, 11 hours of social media browsing or 15 hours of music streaming, making it the perfect companion for users who are constantly on the go. Thanks to its 35W Wired HONOR SuperCharge technology, the HONOR Pad 9 enables users to quickly charge their device to usable levels within several minutes using the provided charger, swiftly powering up their tablet for an uninterrupted music and video streaming experience while on the move.

Sleek Design, Smart Experience

Featuring a premium design crafted from lightweight aluminum alloy, the HONOR Pad 9 weighs just 555g and measures a mere 6.96mm in thickness, offering a comfortable and ergonomic feel when held in users’ hands. The tablet's aesthetic appeal is further enhanced by its curved edges and exquisite frosted finish, providing a smooth touch and exuding a premium look and feel.

Running the latest MagicOS 7.2 based on Android 13, the HONOR Pad 9 offers users access to a wide range of upgraded and personalized smart features, including HONOR Connect, HONOR Notes, and Multi-screen collaboration16. With these intelligent capabilities, the HONOR Pad 9 takes the smart user experience to a new level, making remote working more convenient and efficient than ever before.

Pricing and Availability

HONOR Pad 9 is available starting March 22 for only Php 15,999 and Php 17,999 with an HONOR Smart Keyboard Bundle! Head on now to your nearest HONOR Experience and Partner Stores or shop online via Shopee (https://bit.ly/Shop_Pad9_PR), Lazada (https://bit.ly/Laz_Pad9_PR) and TikTok Shop (https://bit.ly/TikTok_Pad9_PR)!

To know the complete specs of HONOR X7b, head on to HONOR’s website: https://bit.ly/Web_Pad9_PR.
For more exciting announcements, you may visit HONOR's social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

Thanks to HONOR's groundbreaking battery technologies, the cell within the HONOR X7b boasts higher energy density and reduced thickness, contributing significantly to the device's extended battery life and sleek design. This ensures users can stay connected without the hassle of frequent recharges. Moreover, the battery demonstrates remarkable durability, retaining over 80% of its health even after three years of usage, showcasing HONOR's commitment to longevity and reliability.

Superior Photography Capabilities for Crystal-sharp Visuals

The HONOR X7b boasts a 108MP Main Camera with a 1/1.67-inch sensor. Boosting light intake massively, the HONOR X7b supports 9-in-1 pixel binning to achieve a pixel size measuring 1.92µm, enabling the camera to capture bright and vivid shots even in challenging low-light conditions, ensuring that night colors are faithfully reproduced in the images. The HONOR X7b also features the Portrait Mode that supports 2X zoom, providing a diverse range of use that allows users to capture a wide variety of moments with versatility and flexibility.

Immersive Audiovisual Experience with Hyper-Transmissive Display

Featuring a 6.8-inch HONOR FullView Display with a 91.3% screen-to-body ratio, the HONOR X7b supports an FHD+ resolution and a color depth of 16.7 million colors, delivering visuals with stunning clarity and vibrant hues. Delivering the brand’s commitment to human centric technology, the HONOR X7b comes with industry-leading eye comfort features including Circadian Night Display and Dynamic Dimming. Received the certification from TÜV Rheinland for its low blue light emissions, the HONOR X7b is suitable for extended usage without causing eye strain, perfect for today’s digital-savvy generation who spend long hours viewing content on their smartphones.

Furthermore, the HONOR X7b incorporates advanced audio capabilities, thanks to the sound field expansion algorithm and scene-based audio optimization, ensuring an immersive audio experience. Whether users are indulging in entertainment or focusing on work-related tasks, the HONOR X7b is well-equipped to meet the demands of various real-life scenarios, providing users with an enjoyable and captivating experience across different activities.

Uninterrupted Access and Ample Storage Capacity

Users who enjoy keeping their media always accessible at their fingertips can fully leverage the expansive 256GB storage drive, which can keep over 60,000 pictures, 24,000 songs or 950 HD videos locally. The HONOR X7b is also equipped with the HONOR RAM Turbo (8GB+8GB), an HONOR proprietary technology that moves a portion of flash memory to RAM, meaning 8GB RAM can be increased to 16GB, enabling users to carry on with their tasks seamlessly with ease.

Pricing and Availability

HONOR X7b is available starting March 9 for only Php 8,999! And until supplies last, you will get a FREE HONOR Gift Box worth Php 1,999 when you purchase from March 9 to 17, 2024! Head on now to your nearest HONOR Experience and Partner Stores or shop online via Shopee (https://bit.ly/Shop_X7b_PR), Lazada (https://bit.ly/Laz_X7b_PR) and TikTok Shop (https://bit.ly/TikTok_X7b_PR)!
To know the complete specs of HONOR X7b, head on to HONOR’s website: https://bit.ly/Web_X7b_PR.