Leading global AI smart device brand HONOR Philippines continues to lead the mid-range smartphone segment, driven by the strong performance of its popular HONOR X9 series. Since the launch of the HONOR X9a 5G in 2023, the company has consistently rolled out successful models that resonated with consumers. What began as a product release has since evolved into a yearly campaign, with each new HONOR X9 launch now an anticipated tradition for the brand and its fans.

“When we launched HONOR X9a 5G, we literally had zero expectations. What we had was hope and confidence in our capabilities, and then it exceeded all expectations. We did not let the success get into our heads; we just thought it was beginner’s luck. So, we leveled up with HONOR X9b 5G, and again it became a massive hit. Then HONOR X9c 5G came and it was our biggest feat yet, outdoing everything we’ve done in 2023 and 2024,” said HONOR Philippines Vice President Stephen Cheng.

The HONOR X9 series has been synonymous with its exceptional durability, raising the bar year after year. What began with 5-foot drop tests evolved into a 50-foot intense drop test-- and this year, HONOR X9c pushed to the extreme, dropped from a helicopter hundreds of feet above ground, further proving its unmatched toughness.

“One can only think about how we can even top the past three generations of HONOR X9 series. We must admit, it has become a challenge at this point, but with the technology and talent we have at HONOR, it is indeed a good challenge. I’m very excited for everyone to witness what we have been planning for the past few months,” Cheng continued.