In a marketing move as bold as the luxury brands it’s giving away, HONOR Philippines is turning heads with a jaw-dropping promo: a P1-million prize pool for the pre-order of its upcoming HONOR 400 5G smartphone.

Yes, you read that right. HONOR is giving away a Rolex GMT Master II “Green Arrow” worth P600,000 and an Hermès Lindy Mini Bag valued at P420,000. For context, the Rolex alone could buy you a brand-new car, while the Hermès bag is the kind of high fashion accessory seen dangling from the arms of global celebrities. These aren't your average raffle prizes—these are status symbols.

A Smartphone Launch With a Luxury Twist

The buzz began when sharp-eyed shoppers spotted early signage at HONOR Experience and Partner Stores, revealing a luxury-packed pre-order promo for the upcoming HONOR 400 5G. Though HONOR is no stranger to extravagant giveaways—they raffled off a Rolex during the viral HONOR X9c launch—this latest campaign has significantly raised the bar. Giving away not just one, but two high-ticket luxury items worth a combined P1 million, the tech brand is no longer just stepping up—it’s sprinting toward the spotlight with unmatched flair.

At the heart of this luxury campaign is the HONOR 400 5G, a sleek and stylish device that’s not just another smartphone—it’s “Your AI Phone.” HONOR is positioning this model as a powerful fusion of design and intelligence. It’s engineered with next-generation AI capabilities that elevate user experience to a whole new level.

Key features include AI Erase, which removes unwanted objects from photos in a single swipe; AI Passerby Removal, perfect for cleaning up crowded shots; AI Image-to-Video, which turns still images into dynamic videos; and AI Cutout, which lets users instantly isolate subjects from backgrounds—ideal for social media creatives and content producers.

Whether you're a mobile photographer, an aspiring influencer, or just someone who wants smart tools that make everyday tasks easier, the HONOR 400 5G is designed to keep up. Backed by a long-lasting battery and an intelligent camera system, this phone promises a seamless mix of performance and sophistication, putting powerful creative tools right in your pocket.

Why This Giveaway Matters

Luxury giveaways in smartphone launches aren’t new globally, but in the Philippine market, this kind of promotional campaign is rare—and headline-worthy. Giving away a Rolex and a Hermès in one go places HONOR in a different league, aligning its image with opulence and desirability.

With pre-orders opening, the giveaway is expected to boost early sales of the HONOR 400 5G. Full details of the phone and the promo mechanics were announced during the grand launch event happened at Okada on June 17 at 5PM. Their early teasers has already sparked major attention online.