Filipino music superstar James Reid has once again captivated fans with his latest single, "Hurt Me Too," marking his debut project under Sony Music Entertainment. This emotional ballad delves deep into the theme of heartbreak, showcasing Reid's talent for combining raw emotion with compelling storytelling.

With a career spanning over a decade, James Reid has become a key figure in contemporary pop and R&B music in the Philippines. His chart-topping records, sold-out tours, and successful brand campaigns have made him a household name. But it’s his ability to balance commercial success with artistic integrity that truly sets him apart.

In "Hurt Me Too," Reid presents a stripped-down ballad that hits hard emotionally. The song, produced by Tim Marquez, finds Reid at his most vulnerable, reflecting on past heartbreak with a mix of fondness and pain. "I wrote the song three years ago together with Seth Reger, an artist from LA," Reid shares. "He really helped me tap into these emotions that I didn’t even know I was feeling at that moment."

Reid's exploration of heartbreak in "Hurt Me Too" marks a significant shift in his musical direction. Known for hits like "Cool Down," "Turning Up," and "16B," Reid's previous work has often leaned towards upbeat, feel-good tracks. However, this new single introduces a more introspective side of the artist.

"For this next album I’m working on, I wanted to focus on the core of who I am as a songwriter with minimal but intentional music production," Reid explains. "Hurt Me Too is like a palate cleanser for me in a way that it introduces a change in sound and direction."

The heartfelt tune is complemented by a music video directed by Elena Virata, a close friend of Reid's. "The concept was simple but powerful, focusing on unreleased emotions and frustrations," he adds. The video’s simplicity allows the song's emotional depth to shine through, creating a poignant visual experience for listeners.

James Reid's music has always resonated with fans due to its authenticity and relatability. His ability to connect with listeners on a personal level is evident in his extensive catalog, which includes popular tracks like "Right There," "On Top," and "The Life." These songs, much like "Hurt Me Too," showcase his knack for blending heartfelt lyrics with memorable melodies.

Reid's journey in the music industry began with his win on the reality show "Pinoy Big Brother: Teen Clash 2010." This victory catapulted him into the limelight, leading to a successful career in both music and acting. Over the years, Reid has continued to evolve as an artist, consistently pushing the boundaries of his craft.

Joining Sony Music Entertainment is a significant milestone for Reid, aligning him with other prominent Filipino artists such as SB19, Ben&Ben, and Clara Benin. This partnership is expected to further elevate Reid's career, providing him with new opportunities to reach a global audience.

Reflecting on his career, Reid expresses gratitude for the support he has received from fans and collaborators alike. "I’m grateful for the journey and the growth I’ve experienced over the years," he says. "Each song, each album is a part of my story, and I’m excited to share this new chapter with everyone."

As "Hurt Me Too" gains traction on digital music platforms worldwide, fans are eagerly anticipating Reid's upcoming album. This next phase promises to delve deeper into his personal experiences, offering listeners a more intimate glimpse into his life and emotions.

James Reid’s ability to convey profound emotions through his music is a testament to his talent as a singer and songwriter. "Hurt Me Too" is not just a song; it’s a reflection of his journey, his struggles, and his growth. It’s this authenticity that continues to endear him to fans, old and new.

Reid's work stands out for its enduring impact. His songs have the power to evoke memories, inspire reflection, and provide comfort. With "Hurt Me Too," James Reid reaffirms his place in the music industry, proving that true artistry lies in the ability to touch hearts and minds.

James Reid's "Hurt Me Too" is available now on all digital music platforms. As he continues to explore new themes and sounds, one thing remains certain: James Reid is an artist whose music will continue to resonate for years to come.