Pepsodent Brushing Adventure Campaign at Rafael Palma Elementary School
Toto
11/29/2013 11:21:00 PM
Kwento Ni Toto might already known how to brush teeth properly but for the kids, this is one activity that they shouldn't take for granted. Through Unilever's No.1 toothpaste brand Pepsodent, they strengthens its commitment to improve the brushing habits of Filipino children with its Brushing Adventure advocacy. As part of Unilever's sustainable Living Plan to build a billion better lives, the campaign empowers moms to teach the healthy habit of twice daily brushing to their kids. Pepsodent encourages parents not to use the fear of cavities to get kids to brush but to make brushing a fun and creative moment of family bonding.
To kick-off the campaign, Pepsodent and its partners FDI World Dental Federation, and the Philippine Dental Association (PDA) invited hundreds of students from the Rafael Palma Elementary School in Manila. Kids, parents, teachers and Unilever employees enjoyed an adventure-filled day watching a Pepsodent Brushing Adventure Musical Play.
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