When was the last time you went to Dunkin? Me, not every day, but I make sure to visit one when I need to buy something for the kids and my wife. Just like most of us, it has been our go-to brand whenever we crave for that satisfying sweet taste. This year, the brand is giving its patrons more reasons to give in!

The brand's appreciation for its customers is always on full display every year during Dunkin' day, that's when they get free doughnuts and discounts. That's the love of Dunkin', and knowing that its patrons are getting bigger every generation, the company spent time to know what does the youth of today is obsessed with, well, they like K-Pop.


With this, Dunkin' will once again indulge the youth by bringing them closer to their loved K-Pop group, the Sound Break or SB19 with their upcoming major concert at the Araneta Coliseum entitled "Give In to SB19."


SB19 is an interesting blend of Korean instrumentals and OPM vocals, this K-Pop group is the first Filipino boy band trained by Korean entertainment company named ShowBT. The group quickly launched its stardom with the viral fame of their second single, "Go Up," and their inclusion in the international Billboard Next Big Sound Chart.

I remember when I first catch this group on my camera lens, it was an advance screening of a Pinoy and Korean film, where they somehow stand out and thought of actually Koreans. But amidst that, they show professionalism and introduced their group rightfully.


Since we, Pinoys, love treats and freebies, Dunkin' made a special treat to SB19 fans, the "Give In To SB19" concert tickets. It was given away for free through a promotion, which let the fans enjoy their favorite doughnuts while securing their seats for the upcoming concert. According to Dunkin', their VIP voucher seats were exhausted in just 3 minutes! That is how persistent the fans are in giving in with the SB19 concert.

As much as everyone wants the concert to happen according to its original schedule, the "Give in to SB19" concert presented by Dunkin' is slated to happen on a later date given the health risks posed by the developing COVID-19 outbreak. In the meantime, everyone is encouraged to keep their hearts burning up for Sejun, Stell, Ken, Josh, and Justin until the big day comes!