Kwento Ni Toto: SM

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Sunday, November 5, 2023

SM Foundation's 2nd Rainwater Harvesting System Expands Sustainability

Toto 9:55:00 AM

Rainwater harvesting means collecting and saving rainwater for later. It's a good way to save water and not depend too much on regular water sources. Many old civilizations used it, and today, smart groups use it for eco-friendly water management.

SM Foundation, Inc., a part of the SM group focused on doing good for the community, has started using rainwater harvesting in two health centers they fixed up. They did this in Brgy. Irawan Birthing Facility in Puerto Princesa, Palawan, and San Fernando, Cebu Primary Health Care Facility.

Health workers in San Fernando, Cebu Primary Healthcare Facility water the locally sourced plants using the water from the rainwater harvesting system

SMFI’s Health and Medical Programs proactively implemented this innovation to help sustain the health of the local community while preserving the environment.

Ready in times of emergency

Dr. Alfredo P. Manugas VI, Municipal Health Officer and Health Department Head of San Fernando, Cebu Primary Health Care Facility, said that while water is crucial to their operations, water supply is not always available in their municipality, even their center.

“The rainwater harvesting system is essential in our health facility because the water supply in our municipality is not available 24/7,” he said. “We are now provided a source of water in times of emergency or any interruption of water supply. Our staff and visitors can use rainwater for cleaning, flushing the toilet bowls, and watering the plants.”

SMFI Health and Medical Programs senior project manager Albert Uy runs through how the system functions.

SMFI ensures that the facility is convenient and manageable to maximize its purpose. It operates without electricity, increasing its sustainability. To harvest water for non-potable use, it collects rainwater from the roof and gutter. The water is filtered through vinyl-coated mesh filters to ensure its quality before being stored in the 800-liter storage tank.

To guide users for safe recycled water use, all faucets connected to the facility have visible labels. Alongside this innovation, SMFI also used air-cleaning paints, LED lighting fixtures and appliances, and locally sourced plants to create a clean and comfortable environment for patients and health workers.

These green innovations exemplify the SM group’s commitment to the environment and community health within the broader context of the SM Green Movement. With the social good impact of the two rainwater harvesting systems, SMFI targets to replicate this initiative in other health centers in its pipeline, further improving water security in the face of challenges.

Health workers use the rainwater harvesting system for their outdoor cleaning needs

Saturday, September 30, 2023

updates

SM Scholars Aim to Spread the Gift of Education

Marco Polo Demo 5:36:00 PM

"I desire to become an educator not just to fulfill a dream but also to be a blessing to the next generation."

The following words of inspiration are attributed to Princess Eunice Motel, an 18-year-old recipient of an SM scholarship, presently engaged in her educational pursuits at the Philippine Normal University. Princess Eunice Motel, who hails from a family of modest means, is one of two offspring born to Hildajane, who works as a part-time factory repackager, and Richard, who is employed as a set technician from Caloocan City.

New SM scholars recently joined the contract signing event in Pasay.

Princess' dream of becoming a teacher has been a lifelong aspiration, deeply rooted in her heart and mind since her childhood. This calling became even more pronounced when she embraced her Christian faith.

"My unwavering commitment to becoming a teacher is directly inspired by the Kidz Life Ministry, a cherished initiative of our church dedicated to teaching children about God's word. I aspire to be a vessel for sharing knowledge, instilling hope, and nurturing a brighter future for the next generation," she said.

SM Scholar and aspiring educator Princess Eunice Motel

To pursue her dreams, Princess has chosen to pursue a Bachelor's degree in Secondary Education at the Philippine Normal University, her dream institution. "PNU is renowned for its ability to nurture exceptional teachers," she remarked. "As I aspire to become an educator, I also strive for greatness and excellence, and there's no better place to achieve that than at PNU."

Following in her mother's footsteps, Jhona Bolinas is pursuing a Bachelor of Science in Education with English as her major. Born in Baliuag, Bulacan, she passed entrance exams at other universities but opted to enroll at the Pamantasan ng Lungsod ng Valenzuela due to its proximity to her family.

Despite considering other career paths, Jhona opted education, drawing inspiration from her mother, who is also an educator. "Watching, observing, and listening to her, I learned the basics," she shared. Driven by her love for reading and writing, she also chose to specialize in English.

SM scholar Krissa May Oquindo (right) aspires to be a teacher for her family and community.

When asked if she plans to work abroad after graduation, Jhona keeps her options open, recognizing it as a once-in-a-lifetime opportunity. "But right now, I want to ensure that my mother enjoys a good life before making such a significant decision," she explained.

Another aspiring educator is Krissa May Oquindo. Her father, a cable technician, is the family's sole breadwinner while her mother dedicates her time to caring for the family. Krissa completed her senior high school education at the Universidad de Manila. She applied to four State universities and ultimately chose to enroll at the Polytechnic University of the Philippines (PUP), known for producing graduates highly sought after by employers, as per a recent survey.

SM scholar Krissa May Oquindo (right) aspires to be a teacher for her family and community. When asked about her motivation to become a teacher, Krissa responded, "Being an educator has always been my passion. From the moment I set foot on a school campus, the idea of standing in front of students and sharing knowledge excites me." She has selected Science as her major to deepen her understanding of the subject and to enlighten others about it.

Krissa has no plans to teach abroad. She believes that while there is demand for teachers overseas, the same holds true in the Philippines: "My passion for teaching is rooted in caring for the next generation, especially for the youth of our country." Through the years, the SM college scholarship program has empowered 3,791 graduates who have enrolled in over 120 partner colleges and universities across the nation. These scholars enjoy full tuition benefits, monthly allowances, part-time work opportunities during semestral and Christmas breaks, job offers from the SM Group upon graduation, and engaging activities and enrichment programs.

Additionally, SM's tech-voc scholarship program has produced 4,669 graduates, further contributing to the development of skilled professionals in various fields.

updates

SM Group awards its 104th school building

Marco Polo Demo 5:13:00 PM

In time for the school year opening, SM Prime through SM Foundation turned over a fully furnished two-storey building to the President Manuel Roxas Memorial Integrated School-South in Roxas City, Western Visayas.

SM scholars from Roxas City volunteer to clean the new school building ahead of its turnover.

The 104th educational facility resulting from this joint effort adheres to the standards mandated by the Department of Education (DepEd). It comprises four classrooms, each equipped with desks and chairs tailored to accommodate left-handed students. Moreover, the facility includes dedicated restroom facilities for each classroom, with an additional accessible restroom for individuals with disabilities situated on the ground floor. It also includes concave blackboards, electric fans, and LED lighting. Emergency lights were installed in the stairways for emergency-preparedness.

Supporting DepEd’s commitment to ensure that learners have access to water for hygiene and sanitation, SM Foundation installed a handwashing facility along with liquid soap for the community’s use.

To further assist, the SM group will help with the maintenance and upkeep of the said school.

SMFI School Building head, Juris Soliman (center) leads the preparation if the school building turnover.

Social Good

It was earlier announced by DepEd that roughly 21 million students enrolled this school year 2023-2024.

Amidst this, the agency reported that only over 100,000 out of the more than 300,000 school buildings are in good condition.

Believing in the power of education in uplifting communities, SM Foundation has been an active member of DepEd’s Adopt-a-School Program since 2002, turning over more than 100 school buildings to grassroots communities nationwide. The said program intends to address overcrowding in schools and provide an environment conducive for learning.

Friday, August 25, 2023

updates

SCPW, UAPSA join hands with SM Prime in promoting wetland conservation

Toto 11:56:00 PM

On the occasion of the 2023 International Day for Biological Diversity, SM Prime Holdings Inc. (SM Prime) participated in conjunction with the Society for the Conservation of Philippine Wetlands, Inc. (SCPW), in presenting the fourth SCPW Wetland Center Design Symposium. The event took place on May 29th, within the premises of the MAAX Building situated in the Mall of Asia Complex.

SCPW president Arch. Celestino Ulep leads a discussion on nature-based architecture during the fourth SCPW Wetland Center Design Symposium. Photo from SCPW

Bannering the theme "Build Back Biodiversity: Wetland Centers and Nature-Based Architecture," the hybrid symposium featured presentations centered on fostering knowledge and awareness about wetland conservation and innovative design approaches.

SCPW president Ar. Celestino Ulep leads the opening of the Wetland Center Design Symposium

SCPW president Ar. Celestino Ulep opened the symposium by sharing his optimism on how collaboration and embracing nature-based architecture can pave the way towards creating a future where wetlands thrive and biodiversity flourishes.

Notable experts in the field also graced the event, sharing their insights and experiences including Chris Rostron, the global manager of Wetland Link International, and Alex Hughes of Wildfowl & Wetlands Trust in London, UK. The guest speakers kicked off the discussion by sharing about the pivotal role of Wetland Centers as a tool for Communication, Capacity Building, Education, Participation, and Awareness (CEPA) in wetland conservation efforts.

Arch. Ulep, meanwhile, engaged the audience by introducing the concept of nature-based architecture, highlighting the importance of prioritizing sustainability and harmony in design by creating structures that seamlessly integrate with the natural environment.

Meanwhile, Arch. Aaron Lecciones, SCPW Special Projects Officer, made a detailed visual presentation on the Las Piñas-Parañaque Wetland Park (LPPWP) Design Team's experience. He highlighted the challenges and triumphs of designing a wetland park, serving as a source of inspiration for aspiring designers and architects.

Esteemed partners, including Ms. Rida Reyes Castillo of SM Prime, Dr. Arvin Diesmos of the ASEAN Centre for Biodiversity, Mr. Laudemir Salac of DENR-Region 3, and Arch. Gleo Raymundo of UAPSA graced the event to show their full support for this endeavor.

"It is an honor and privilege on the part of SM to partner with the SCPW and UAPSA in realizing its common goal of protecting ecosystems, particularly wetlands, by inspiring the youth to engage and take action on the socio-civic and economic issues in their communities by finding workable solutions towards building a sustainable future," SM Prime AVP and Head of Marketing, PR, and Communications Rida Reyes Castillo said.

SM Prime AVP and Head of Marketing, PR, and Communications Rida Reyes Castillo

Castillo further emphasized that environmental protection and nature conservation are integral pillars of SM Prime's sustainability campaign and that they believe in the power of cultivating the younger generation’s devotion to building a sustainable future.

The symposium concluded with a comprehensive discussion on the rules and guidelines of the design competition, followed by an open forum and exchange of ideas among participants. The symposium also marked the beginning of the highly anticipated 4th SCPW Wetland Center Design Competition, which aims to create a platform for talented students in the field of construction and design to showcase their skills and ingenuity and encourages them to address environmental challenges through sustainable solutions.

Water-saving techs

DENR and SM Prime Urge Cities to Innovate and Invest in Water-Saving Techs for Water Crisis Prevention

Toto 10:38:00 PM

The Department of Environment and Natural Resources (DENR) in conjunction with SM Prime Holdings, Inc. (SM Prime), a prominent real estate developer in Southeast Asia, has urged local public officials to abstain from the extraction of groundwater. Instead, they are advocating for a shift towards rainwater collection methods, promoting recycling and impoundment. Furthermore, officials are being encouraged to delve into innovative technologies like modular desalination and modular sewage treatment facilities. These measures aim to effectively address the impact of climate change on the nation's water resources.

During the recent "Towards a Greener Footprint" multi-stakeholder symposium held in Iloilo City, Environment Secretary Maria Antonia Yulo-Loyzaga presented a series of solution-oriented directives aimed at aiding the local government in curbing their carbon footprint. Notably, Yulo-Loyzaga underscored the significance of water preservation as a pivotal measure to tackle the impending water scarcity while concurrently enhancing the populace's availability to secure water sources and sanitation facilities.

At the multi-stakeholder forum, "Towards a Greener Footprint", in Iloilo City recently, Environment Secretary Maria Antonia Yulo-Loyzaga shared solutions-focused guidelines to help the local government reduce carbon footprint, with emphasis on water conservation to address the looming water crisis and increase access to safe water and sanitation. From left to right: Iloilo City Mayor Jerry Trenas, journalist Ces Drilon, Secretary Loyzaga, urban planning and landscape architect Paulo Alcazaren, United Architects of the Philippines (UAP) co-chair Michaela Rossette Santo-Tayag and SM Supermalls Vice President for Corporate Compliance Liza Silerio. Photo credits to Arnold ALmacen/Iloilo city Office of the Mayor

“We need to invest in the appropriate engineering and infrastructure to deliver water from the source,” Secretary Loyzaga said. “We must avoid, if not reduce drastically, the extraction of groundwater which in low-lying coastal areas causes subsidence and increases flooding.”

“Rainwater catchments will not only provide additional supply for household use but will also help ensure the availability of surface water through the maintenance of watershed cover when impounded,” Secretary Loyzaga said.

Based on the latest report of the Philippine Statistics Authority, water abstracted for own use increased from 215.2 billion cubic meters (bcm) in 2020 to 217.8 bcm in 2021 countrywide. From 2010 to 2021, the largest amount of self-abstracted water is for the power sector (58.7%). This was followed by agriculture (33.5%); mining and quarrying, manufacturing, and construction (5.3%); and services sector and households (2.6%).

Earlier this month, the DENR said the country still has enough water supply, but proper management is needed to prevent a possible water crisis by the end of the year.

The call was met with a resounding response from the private sector, particularly, SM Prime. In the same forum, SM Supermalls Vice President for Corporate Compliance Engr. Liza B. Silerio shared how SM Prime has stepped up the sustainability programs that it has been doing since SM Supermalls started recycling water in the 1990s.

From rainwater catchment to help deter flooding in communities where its malls are located, SM Prime also pioneered the mall-based rainwater filtration system that converts the collected rainwater to be potable enough for washing, cleaning and even drinking. Launched at SM City Baguio, the facility will supply mall tenants with enough potable water to help reduce sourcing from the communities’ water table.

“As an integrated property developer, we have seen the first-hand effects of natural hazards that are caused by the change in weather patterns in the Philippines,” Engr. Silerio explained. “El Nino and La Nina are two phenomena resulting from climate change. Our country ranks number one in the World Risk Index 2022 report as the most vulnerable among 193 nations.”

Faced with this challenge, Engr. Silerio shared that SM Prime will continue to find innovative ways to address the climate challenges. “We continue to evolve and adapt technology to improve our resource consumption as part of our climate action,” she concluded.

Saturday, August 5, 2023

updates

SM City Masinag 3-Day Sale Starts on August 18

Toto 8:36:00 AM

Rainy days aren’t that gloomy after all as SM City Masinag holds its second 3-Day Sale for 2023 on August 18–20, plus an extra day on August 21!

The best discounted deals are up for grabs at up to 70% off. Shoppers can get a chance to win a Suzuki Avenis motorcycle by joining an electronic raffle with a minimum single or accumulated receipt of P1,000 per DTI Fair Trade Permit No. FTEB 171700, Series of 2023

SM Store offers up to 50% discount on selected items plus an additional 10% to Prestige Card holders on Friday, August 18, and to SM Advantage Card holders on Saturday and Sunday, August 19–20, from 3–7 PM only, per DTI Fair Trade Permit No. FTEB 170249, Series of 2023

For more details and on-sale items, check out SM City Masinag on Facebook, Twitter, and Instagram.

Monday, July 31, 2023

Urban Farming

A Founder’s Dream: Urban Farming and the SM Foundation

Toto 11:58:00 AM

Based on a vision put forward by founder Henry Sy, Sr., and a program that began in earnest in 2007; SM Foundation mounted simultaneous Urban Farming initiatives last July 7, at the SM City North Edsa Annex and 16 other SM malls. It was a wonderful way to highlight its progress over the years and to celebrate the vision with the strategic government agencies and LGUs that have been such valuable partners over the 16 years.

SM City North Edsa

This Urban Farming initiative is led by the SM Foundation through its Kabalikat Sa Kabuhayan on Sustainable Agriculture Program (KSK-SAP). It’s about uplifting the farmer community, fostering environmental consciousness, food security, and creating livelihood and income opportunities for marginalized urban communities. Through the KSK-SAP, a comprehensive program of urban farming techniques, product development, marketing, and basic accounting are offered in strategically-located field schools.

SM City Roxas

The KSK program has successfully conducted over 260 sustainable agricultural trainings, benefiting a total of 28,550 farmers. These trainings have taken place in both rural and urban settings, where participants have been exposed to sustainable farming modules that promote the cultivation of nutritious, high-quality vegetables and fruits.

SM City Clark

Partnering with the SM Foundation, SM Supermalls, and SM Markets are the following government agencies; the Department of Agriculture, the Department of Social Welfare and Development, the Department of Trade and Industry, the Technical Education and Skills Development Authority, the Department of Science and Technology, the Department of Tourism, and the Quezon City Government. Each government organization and LGU plays a vital role in maintaining the viability of the program, and so that no stone is left unturned in ensuring its success.

As an example, the SM Foundation has brought SM Supermalls and SM Markets into the picture so that as these urban farmers successfully harvest, they’re given an opportunity to market and sell their produce at the Sunday Markets that are now being held in several malls across the nation. When the produce reaches a volume that goes beyond this Sunday marketing mechanism, the SM Markets offer other alternatives.

SM City Naga

It’s about creating integration and circularity so that a mini-economic ecosystem is realized. After all, it can’t be about teaching them what and how to farm and then leaving them with no outlet with which to monetize this harvest. The SM Foundation creates these strategic partnerships so that true income opportunities become part of the overall scenario.

SM City Cabanatuan

Who would have thought that this vision of Henry Sy, Sr., back in 2007, would have been so uncanny in predicting the mounting problems and issues we face today in agriculture, sustainable food production, food security, and urban development? It’s a vision and dream that those in the SM Foundation are very proud to carry on, and deliver.

SM is in the business of creating a sustainable environment. From being the first to consider renewable energy in mall buildings, to implementing energy-saving devices, we continue to meet significant sustainability milestones.

Join us as we commit to a more sustainable lifestyle at smgreenmovement.com and #SMGreenMovement.

SM City Cebu

SM City East Ortigas

SM City Telabastagan

SM City Fairview

SM City Gen San

Sunday, July 30, 2023

updates

SM Supermalls, Mesa ni Misis team up for the healthiest SuperMoms Meetup

Toto 5:02:00 PM

Interesting news again from SM Supermalls.

Just in time for Nutrition Month, SM Supermalls partnered with Mesa ni Misis to celebrate the healthiest SuperMoms Meetup at the SM Megamall Event Atrium on July 22, Saturday.

SuperMoms gathered once again for the biggest and grandest super momma convention, which also marked the launch of Juana’s Table, the newest recipe book by Mesa ni Misis’ Juana Manahan Yupangco.

“We SuperMoms hold the power to shape the future of our children's health. By embracing a plant-based diet and introducing it to our families, we can ensure that our little ones grow up strong, vibrant, and armed with the necessary tools to lead a healthy and fulfilled life.” said Grace Magno, SM Supermalls Vice President for Corporate Marketing.

SM Supermalls and Mesa ni Misis, through the recipe book, aimed to educate moms on the importance of healthy and sustainable eating. Written by Yupangco herself, who is a food security champion and advocate for local produce and farmers, the book is filled with healthy and affordable meal options that moms can easily create in their kitchen using the freshest produce found at the SM Sunday Market.

During the event, participants were treated to a cooking demo by Yupangco, who was then joined by celebrities and certified SuperMoms, Dimples Romana and Patti Grandidge Herrera who whipped up a veggie gimbap using fresh, local ingredients. They showcased how easily one can create a delicious and healthy meal for the whole family using one of the many recipes found in the book. Also, moms got the chance to discover how to practice sustainability in the household through cooking.

The meetup featured on-ground activities for moms such as the SuperMoms Club Photo wall where SuperMoms got to take photos with their goodie bags and a raffle draw where lucky SuperMoms won special prizes and other awesome surprises from partners and sponsors.

Started in 2018, SM Supermalls’ SuperMoms Club is the Philippines’ largest mommy community on Facebook. Its on-ground event, the SuperMoms Meetup, has become an avenue to further build a stronger community of inspiring women and super mommas who uplift, support, and encourage each other.

“This meetup was designed with your well-being in mind. We want to make you feel valued and cared for, and at the same time, we want to give you a voice to be heard at home, in the workplace, and in your community. Your SM Supermalls family will always be here for you, listening to you and understanding your needs and helping you throughout your motherhood journey,” said Juana Manahan Yupangco.

The healthiest SuperMoms Club meetup in the metro was supported by SM Markets, SM Store, Fully Booked,Viu, NutriAsia, UnMeat, Téviant, Skin Poem, Designer Blooms and Blims Furniture.

Never miss out on the latest SuperMoms gatherings at SM Supermalls! To know more about the SuperMoms Club, join the Facebook community for moms, by moms via www.facebook.com/groups/SMSuperMomsClub.

Friday, July 28, 2023

updates

SG Hassan Pasco receives a Plaque of Recognition from CDRRMO

Toto 12:34:00 AM

Here's an interesting news from one of the SM Supermalls!

City Disaster Risk Reduction and Management Office awards SM City San Pablo guard SG Hassan Pasco a plaque of recognition for his selflessness and courageous efforts in saving a life during a critical and life-threatening situation on June 25, 2023.

While conducting his regular rounds, SG Pasco noticed a 74-year-old customer experiencing difficulty breathing due to something stuck in his throat. Fortunately, as a trained guard in first aid rescue techniques, he performed the Heimlich maneuver (Abdominal Thrusts) right away, and that saved the customer.

SG Pasco is trained in first aid rescue techniques and regularly undergoes refresher courses with the assistance of a Certified First Aid Trainer from the Philippine Red Cross. These training sessions are conducted every morning before the mall opens.

CDRRMO Management Council in San Pablo, Laguna said that his quick thinking, decisive action, compassion, and unwavering dedication to the preservation of human life have made a remarkable impact on the community. SG Pasco also received P10,000 from the city Administration Office.

Click to watch TV Patrol coverage:
https://www.facebook.com/abscbnNEWS/videos/978308843490631/

Friday, June 30, 2023

World Class Experience

SM City Cebu's SM Cinema Offers World Class Cinematic Experience

Toto 9:37:00 PM

SM Cinema unveiled its new and improved facility at SM City Cebu on June 21, offering upgraded and comfortable seats, a wider screen with a clearer view, an advanced and precise sound system, delectable snacks, and a rejuvenated ambiance. Cebuano moviegoers were treated to an array of enjoyable activities and had the opportunity to win exciting prizes. The re-opening event was made even more captivating with the presence of cosplayers and renowned celebrities.

During the official opening of a new Cinematic experience, Actress Julia Barretto joins the grand launching of SM Cinema Cebu. Joining her in the photo are SM Cinema's Vice President of Corporate Marketing, Ruby Ann Reyes, Vice President for Mall Operations in Visayas, Michelle Leslie Llaños, and Regional Operations Manager, Ana Kristin Therese M. Seno.

4 REGULAR CINEMAS WITH FIRST-CLASS SEATS, SOUNDS AND SCREEN

Equipped with spacious Opus fixed seats with cushioned headrest, soft foam backrest, and a bigger legroom, the four newly opened cinemas can now cater up to 512 viewers, with each having a capacity of 125 guests with 3 designated seats for persons in wheelchairs. Its Dolby 7.1 surround sound system makes a powerful audio encounter that can put you into the real action. Its state-of-the-art Laser Projector display a spectacle of colors giving a precise and superb cinematic experience.

Wait in style at the SM Cinema lobby where you can relax and eat snacks from Snack Time before watching your favorite movie.

Cozy up at the Director’s Club lounge where you can stay and unwind as SM Cinema’s friendly staff prepare your very own exclusive watch party.

Exclusive watch parties for at SM Cinema Director’s Club

Last month, SM Cinema at SM City Cebu opened two Directors Club to the public which offers an A-List experience for moviegoers starting with an aesthetic exclusive lobby with friendly staff welcoming guests. Extraordinary comfort awaits moviegoers, seating them on a total of 96 premium soft recliner seats with spacious side tables for food & drinks, and specialized menu with a butler service through a service buzzer on each seat. Here, movie screens are equipped with Laser Projector, a cutting-edge technology that offers the highest quality of image, and Dolby Atmos for a more advanced sound system.

SM City Cebu recently opened two Director’s Club to cater the increasing demand for Cebuanos to experience A-list exclusive watch parties for their family and friends.

Elite cinematic experience awaits you at SM Cinema Director’s Club at SM City Cebu. This spacious cinema offers movie screens equipped with world-class technology for the best quality of film projection and sounds.

Immerse yourself at every scene with SM Cinema IMAX

SM Cinema at SM City Cebu also offers the fun and exciting IMAX movie experience that can seat up to 394 moviegoers. Get closer to the action with a wider view of crystal-clear images from the scenes of your favorite movies and the thrill from the crisp sound with perfectly tuned audio of IMAX Precision Sound. Feeling like you are part of the scene is always better as IMAX takes you to the world of adventures, fully immersing the audience at every scene.

Director’s Club recliner seats are soft and spacious with side tables for refreshments from Snack Time’s specialized menu served by SM Cinema’s friendly butler service which is just one call way with just a click of a button on each side of the seats.

The new 2D SM Cinema in SM City Cebu offers a more vivid film watching with its cutting-edge laser projection system, making every movie scene feel nearer and clear.

Being the country’s leader in movie entertainment, SM Cinema offers the best experience with its Regular Cinema, IMAX Cinema and Director’s Club for your family to better enjoy movie adventures with its state-of-the-art movie screens, precision sounds and comfortable seats. Watching movies has never been better with SM Cinema at SM City Cebu.

SM Cinema recently opened four 2d Cinemas at SM City Cebu which can cater 126 viewers each with 3 friendly spaces for persons on wheelchair.

These seats are even more comfortable with its soft head and back rest made from quality cushion for a more relaxing movie experience.

Special offers and promotions

Great deals are waiting for you at SM Cinema, a super treat for a superhero movie experience! Enjoy your free popcorn, nuggets and bottled water for every purchase of The Flash Ticket. Keep an eye out for special discounts and deals that can make your cinema experience even more memorable and fun. To know more about SM Cinemas’ promos, deals, and exciting activities, visit www.smcinema.com or visit SMCinema on social media. Book your tickets now to experience the new thrill at the all-new SM Cinema at SM City Cebu.