SM Cinema unveiled its new and improved facility at SM City Cebu on June 21, offering upgraded and comfortable seats, a wider screen with a clearer view, an advanced and precise sound system, delectable snacks, and a rejuvenated ambiance. Cebuano moviegoers were treated to an array of enjoyable activities and had the opportunity to win exciting prizes. The re-opening event was made even more captivating with the presence of cosplayers and renowned celebrities.

 

Be ready to cross the first ever multiverse in the comic history at SM Cinema as The Flash find his way to the past in his attempt to save his family. Travel back in time with Barry as he unleash his superpowers to change the events of the past. Will this affect the future?

Live out at the Element City to witness how Fire, Water, Earth and Air residents live together in harmony. From the studio that brought you Inside Out comes Disney and Pixar’s ELEMENTAL, a movie that will take you to a whole new ride of fun and excitement as Ember (voiced by Leah Lewis), a tough, quick-witted and fiery young woman and Wade (voiced by Mamoudou Athie) challenge their world’s one simple rule: Elements cannot mix! Joint them as they build their friendship and create new adventures for the people of Element City.

SUGA from BTS, recently released his album entitled “D-Day”, which is the concluding chapter of his trilogy under his alter ego, Agust D.

SUGA embarked on a solo tour that kicked off in the U.S., followed by back-to-back sold-out concert dates in Jakarta, Japan, Bangkok, Singapore, and Korea.

BigHit Music announced on Weverse that a live viewing of SUGA|Agust D’s upcoming concert in Japan will be available in selected theaters worldwide. “This is to ensure that “D-Day” will be enjoyed by as many ARMY as possible.”

Catch A to the G to the USTD at the exclusive SUGA|Agust D D-Day in Japan: Live viewing on June 3, 4:00PM at SM Cinema Bacoor, SM Cinema City Cebu, SM Cinema Clark, SM Cinema Dasmariñas, SM Cinema Davao, SM Cinema Fairview, SM Cinema Megamall, SM Cinema Mall of Asia, SM Cinema North Edsa, and SM Cinema Santa Rosa. Hurry and buy your tickets now at www.smcinema.com or via SM Cinema App.

It has been quite a time already when my last cinema experience at SM Fairview's cinema and just recently we were invited to see what's new in the cinema. Like what they mentioned during the unveiling Northerner don't need to go far to get that premium movie experience as SM Fairview's SM Cinema unveils seven new theaters that are really promising a one-of-a-kind cinema experience.

SM Cinema has given its Fairview branch a stylish makeover while upgrading both its facilities and the movie experience it offers. SM Cinema Fairview is now home to two premium Director’s Club Cinema, a Large Screen Format theater, and five state-of-the-art regular cinemas.

SM Cinema is committed to finding new ways to upgrade the cinema experience to cater to the constantly changing demands of its patrons. “Keeping up with changing times and growing customer expectations is part of SM Cinema’s goals to keep giving our patrons the movie experience they deserve, and we are just getting started. Now, SM Cinema patrons in Fairview can get the premium movie experience close to their homes,” shares SM Cinema’s Vice President for Marketing Ms. Ruby Ann Reyes.


VIBRANT MOTION PICTURES
Moviegoers can enjoy true-to-life pictures with SM Cinema Fairview’s theaters that are all equipped with state-of-the-art Christie CP42LH RGB laser cinema projectors. With laser projectors come the promise of vivid, punchy colors and swift frame shifts that do not compromise picture quality. At SM Cinema Fairview you will never miss a scene from your favorite blockbuster movies.

REVERBERATING SURROUND SOUND
SM Cinema Fairview has upgraded its audio system to Dolby Surround Sound. And with this upgrade, SM Cinema guarantees that viewers fully immerse themselves in movies’ dialogues, OSTs and musical scoring. No matter where you are seated in the theater you are sure to get pure, crisp and reverberating sound since the theaters’ front back and side walls are fitted with powerful Dolby speakers.

BEST CINEMA SEATS
Moviegoers spend an average of two hours in the theaters. And for the whole duration, they are seated on cinema spectator chairs. SM Cinema made sure to complete the viewing experience with premium Opus Glide seats that slide to your preferred semi-reclining angle to find the best position for optimal vista. Opus Glide seats’ super-soft fibers provide comfortable seating while handling body weight for back support.

WATCH IN LUXURIOUS STYLE
For a movie-watching experience above the rest, Director’s Club by SM Cinema offers a luxurious theater experience with stunning picture quality, resonating sound combined with top-of-the-line fully reclining Verona chairs complete with head and foot-rests. The plush leather seats promise both comfort and style while watching movies. And with an intimate seating capacity of 50 per cinema, you are bound to impress anyone you take to the movies.


Seats are integrated with side tables, lighting, cup holders and charging ports. To provide customers with the best service possible, Director’s Club offers in-cinema butler service. With an easy click of a button, cinema staff can bring you anything you need from Snack Time, the official food concessionaire of SM Cinema.


Movie tickets are inclusive of a tumbler of popcorn and bottled water. But if you wish to feast in the cinema, Snack Time offers a special movie munchie menu which includes wine and cheese pairings.

Book your tickets through the website, www.smcinema.com or download the SM Cinema mobile app. You may also follow /SMCinema on Facebook and @SM_Cinema on Instagram for updates! Satisfy your cravings at SnackTime, the official food concessionaire of SM Cinema, which offers a wide array of snacks like popcorn, hotdogs, and burgers to complement your movie watching experience. Follow /SnackTimeOfficial on Facebook for more information.

 

Honestly I haven't been able to watch any movies in IMAX, yet, so seeing a movie just once would be a great experience.  Perhaps the waiting is over!

This coming March 16, IMAX SM Southmall will going to get busy entertaining their movie goers for the showing of Dr. Seuss' The Lorax.   The film tells about the story of the Lorax, a forest creature who shares the enduring power of hope and features the vocal talents of an all-star cast that includes Danny Devito, Ed Helms, Zac Efron, Taylor Swift and Betty White.





This animated movie is quite intriguing because I'm not really sure of what is the genre about Lorax.  So, I'll just have to watch it and see for myself.

The IMAX release of Dr. Seuss' The Lorax has been digitally re-mastered into the image and sound quality of the IMAX 3D Experience with proprietary IMAX DMR (Digital Re-mastering) technology.  The crystal-clear images coupled with IMAX's customized theatre geometry and powerful digital audio create a unique environment that will make audiences fell as if they are in the movie.


Here's something more about Dr. Seuss’ The Lorax 


From the creators of Despicable Me and the imagination of Dr. Seuss comes the 3D-CG feature Dr. Seuss’ The Lorax, an adaptation of the classic tale of a forest creature who shares the enduring power of hope. The animated adventure follows the journey of a 12-year-old as he searches for the one thing that will enable him to win the affection of the girl of his dreams. To find it he must discover the story of the Lorax, the grumpy yet charming creature who fights to protect his world.

Danny DeVito lends his vocal talents to the iconic title character of the Lorax, while Ed Helms voices the enigmatic Once-ler. Also bringing their talents to the film are global superstars Zac Efron as Ted, the idealistic youth who searches for the Lorax, and Taylor Swift as Audrey, the girl of Ted’s dreams. Rob Riggle plays financial king O’Hare, and beloved actress Betty White portrays Ted’s wise Grammy Norma.

Dr. Seuss’ The Lorax is the third feature created by Universal Pictures and Illumination Entertainment (Despicable Me, Hop). www.theloraxmovie.com

IMAX SM Southmall is located at 3rd Level SM Southmall Alabang-Zapote Rd. in Las Piñas City. For information on tickets and show times, please call 806.6782 or 806.6888 or visit the website at www.IMAX SM Southmall.com.