It has been quite a time already when my last cinema experience at SM Fairview's cinema and just recently we were invited to see what's new in the cinema. Like what they mentioned during the unveiling Northerner don't need to go far to get that premium movie experience as SM Fairview's SM Cinema unveils seven new theaters that are really promising a one-of-a-kind cinema experience.

SM Cinema has given its Fairview branch a stylish makeover while upgrading both its facilities and the movie experience it offers. SM Cinema Fairview is now home to two premium Director’s Club Cinema, a Large Screen Format theater, and five state-of-the-art regular cinemas.

SM Cinema is committed to finding new ways to upgrade the cinema experience to cater to the constantly changing demands of its patrons. “Keeping up with changing times and growing customer expectations is part of SM Cinema’s goals to keep giving our patrons the movie experience they deserve, and we are just getting started. Now, SM Cinema patrons in Fairview can get the premium movie experience close to their homes,” shares SM Cinema’s Vice President for Marketing Ms. Ruby Ann Reyes.


VIBRANT MOTION PICTURES
Moviegoers can enjoy true-to-life pictures with SM Cinema Fairview’s theaters that are all equipped with state-of-the-art Christie CP42LH RGB laser cinema projectors. With laser projectors come the promise of vivid, punchy colors and swift frame shifts that do not compromise picture quality. At SM Cinema Fairview you will never miss a scene from your favorite blockbuster movies.

REVERBERATING SURROUND SOUND
SM Cinema Fairview has upgraded its audio system to Dolby Surround Sound. And with this upgrade, SM Cinema guarantees that viewers fully immerse themselves in movies’ dialogues, OSTs and musical scoring. No matter where you are seated in the theater you are sure to get pure, crisp and reverberating sound since the theaters’ front back and side walls are fitted with powerful Dolby speakers.

BEST CINEMA SEATS
Moviegoers spend an average of two hours in the theaters. And for the whole duration, they are seated on cinema spectator chairs. SM Cinema made sure to complete the viewing experience with premium Opus Glide seats that slide to your preferred semi-reclining angle to find the best position for optimal vista. Opus Glide seats’ super-soft fibers provide comfortable seating while handling body weight for back support.

WATCH IN LUXURIOUS STYLE
For a movie-watching experience above the rest, Director’s Club by SM Cinema offers a luxurious theater experience with stunning picture quality, resonating sound combined with top-of-the-line fully reclining Verona chairs complete with head and foot-rests. The plush leather seats promise both comfort and style while watching movies. And with an intimate seating capacity of 50 per cinema, you are bound to impress anyone you take to the movies.


Seats are integrated with side tables, lighting, cup holders and charging ports. To provide customers with the best service possible, Director’s Club offers in-cinema butler service. With an easy click of a button, cinema staff can bring you anything you need from Snack Time, the official food concessionaire of SM Cinema.


Movie tickets are inclusive of a tumbler of popcorn and bottled water. But if you wish to feast in the cinema, Snack Time offers a special movie munchie menu which includes wine and cheese pairings.

Book your tickets through the website, www.smcinema.com or download the SM Cinema mobile app. You may also follow /SMCinema on Facebook and @SM_Cinema on Instagram for updates! Satisfy your cravings at SnackTime, the official food concessionaire of SM Cinema, which offers a wide array of snacks like popcorn, hotdogs, and burgers to complement your movie watching experience. Follow /SnackTimeOfficial on Facebook for more information.