Universal Robina Corp.'s (URC) products continue to be popular choices for Filipinos, securing a notable position among consumers' preferred FMCG brands.

In the recent Kantar Brand Footprint study for 2022, Great Taste coffee claimed the fourth spot among the most chosen beverage brands in the Philippines and ranked ninth in the broader category of fast-moving consumer goods (FMCG).

This achievement follows Great Taste coffee's fourth-place position in 2021, with a noteworthy improvement in its FMCG ranking from 15th in the previous year. The consistent favorability highlights URC's success in meeting and maintaining consumer preferences.

The study by influential consulting firm Kantar Group, uses a metric called a “consumer reach point” (CRP), which measures a brand’s strength based on how many shoppers are buying the brand and how often.

Great Taste chalked up 424 million CRPs in 2023 from 283 million in 2022. It was purchased by 75.8 percent of all shoppers and chosen 20 times a year.

The brand also continues to expand its line-up, recently adding the new GT Supreme.

Two other URC products made it to the list of the Philippines’ top 20 food brands.

Piattos was 7th, with 183 million CRPs, the third year in a row that it made it to the list. Nissin, a new entrant, landed in 19th, with 74 million CRPs.

Throughout the day, there are times when we get the sudden craving for a snack. It's a good idea to keep your favorite snacks readily available for those moments.

If you’re on the lookout for delicious snack options for you and your loved ones, Jack ‘n Jill has got you covered. From cookies that bring delight to ate, kuya and bunso’s morning breaks, up to the crackers that mom and dad can enjoy during their afternoon merienda, there’s Jack ‘n Jill Snacktime Favorites for every member of the family.

Here’s how you and your family can enjoy classic (and NEW) Jack ‘n Jill Snacktime Favorites:

 

Looking for a delicious snack that packs a punch of flavor? Look no further than KariBYTES! This new bite-sized bread is the perfect treat for anyone who loves a savory snack. With a filling of hotdog, cheese, and bacon, each bite is bursting with deliciousness.

KariBYTES is exclusively available at Uncle John's convenience stores across the country and is priced at just Php 32.00, making it an affordable option for anyone looking for a quick and satisfying snack. Plus, since it's made by Robina Farms, a well-known food company, you can trust that it's made with quality ingredients and tastes great.

If you're looking for a new snack to try, be sure to grab a bag of KariBYTES on your next visit to Uncle John's. With its mouth-watering flavors and convenient size, it's the perfect treat for any time of day.

 

Hey foodies and lifestyle enthusiasts! I've got some exciting news to share with you all today. Universal Robina Corp's Thai subsidiary has just received two awards that solidify its position as one of Thailand's top producers of quality food products.

The FDA Quality awards were given to URC Thailand after they met all the required standards set by the Ministry of Public Health. This included product quality, environmental-friendly product-packaging-process, and the company's sustainability project, UR Green.

Not only did the company win the award for "Outstanding Food Manufacturer" (which it first won in 2020), but its Dewberry Puff Cake Orange was also named "Outstanding Food Product on the major use of local raw materials".

URC Thailand impressed the judges with its quality inspection and assurance program, its compliance with food safety rules, and its corporate social responsibility and sustainability program. The Dewberry Puff cake was especially recognized as 90% of its ingredients are sourced domestically.