In a joint effort to prepare young student leaders for the vital task of safeguarding the environment in the future, SM Prime Holdings, Inc. (SM Prime) and World Wide Fund for Nature Philippines (WWF-Philippines) have unveiled the "YOUth are the Future" leadership program. This initiative focuses on educating and empowering the youth about environmental conservation, climate change, and sustainability concerns.

“There is no better time than now to educate the youth. As stewards of the planet, it is important that they have an opportunity to learn about environmental conservation, encourage them tovoice out their fresh ideas, and share new perspectives,” said WWF-Philippines Education for Sustainable Development Project Head Dino Calderon.

“When we provide our young student leaders with learning opportunities and expose them to practical solutions, we have a chance to help them design a sustainable future. We are committed to make sure that things change for the better,” says Hans “Chico” Sy, President of SM Engineering Design and Development Corporation (SMEDD) and SM sustainability champion.

 

Starting with a grand event on October 10, 2023, student ambassadors from different high schools in Metro Manila embarked on a guided tour of the SM Mall of Asia Complex. The tour highlighted SM Prime's sustainability initiatives and disaster preparedness practices. The official introduction of the "YOUth are the Future" Ambassadors took place at the SMX Convention Center, accompanied by a pinning ceremony. This significant gathering saw the participation of leaders and delegates from SM Prime, WWF-Philippines, government bodies, and foreign dignitaries.

 

In a message she delivered during the event, Department of Environment and Natural Resources (DENR) Secretary Maria Antonia Yulo-Loyzaga said, “Our journey is really about the race to resilience, as our climate changes, society is changing. Sustainability is our pathway to survival as a planet and that is what resilience is really about, the ability to withstand the impacts of the hazards that we know and those that we could face in the future.”

The youth ambassadors will participate in a three-day eco-camp at the Pico De Loro Beach and Country Club in November, where they will learn about waste and energy management, resource optimization, and climate mitigation and adaptation strategies from some of the country’s experts.

 

Renowned for its role in Olive Ridley Sea Turtle conservation, the 3-day eco camp in Hamilo Coast also serves as an immersive natural classroom in environmental conservation. The expected output from the eco-camp is a Green Manifesto that outlines their plans to effect change and a storybook module co-authored by all the participants. The program will culminate through a series of mall and school tours throughout Metro Manila to boost youth engagement and student ambassador recruitment.

In a message sent by her excellency Vice President and Department of Education Secretary Sara Z. Duterte, she said, “This visionary program embodies the transformative power of education and empowerment in shaping a more sustainable and resilient future. Taking advantage of this program will give you all a head start on becoming influential figures in creating a more sustainable and ecologically aware culture”.

 

Together with its partners, WWF-Philippines hopes to empower young Filipinos further to become the next generation of sustainability champions. Programs like YOUth are the Future, can help future generations become proactive leaders who can #ChangeTheEnding for the planet.

SM Prime Holdings, Inc., one of Southeast Asia’s leading integrated property developers and leading conservation organization World Wild Fund for Nature (WWF) Philippines have entered a collaboration in adopting a more robust reporting framework to address the climate crisis.   

This is a major partnership of WWF with a Philippine company towards the development of a bespoke program towards decarbonization.  

Sustainability at SM Prime is at the core of its corporate identity. SM Prime is at the forefront of spearheading sustainable practices as well as setting records in pioneering programs to consciously protect the environment and strongly focus on resilience in its developments.  

Under the partnership, SM Prime will adopt the Corporates for a Better Planet Initiative (CBPI), WWF-Philippines’ flagship program that provides an actionable framework for organizations to operate sustainably within the paradigm of the climate crisis.   

“We are delighted to work with WWF Philippines on this sustainable journey. Focusing sustainability within the context of the Philippines ensures that our strategies and projects are highly material, efficient and more responsive in addressing local concerns surrounding resilience and adaptation. We need to be one with the worldwide community to achieve this and we need to work with global experts to get this right,” SM Prime President Jeffrey C. Lim said.  

Climate change is one of the most pressing and defining global issues today. The Philippines currently ranks third globally when it comes to climate change vulnerability. In relation to its geographical location, it is more exposed to altering intensities of climate change manifested through erratic weather systems and natural calamities. These risks are rife with complexity and uncertainty and organizations typically fail to properly assess their implications. The CBPI program takes a holistic approach towards this pivotal issue, addressing these risks from a custom-built, science-based perspective.   

By partnering with the WWF, SM Prime will be able to enhance and determine climate change solutions that will be reflected through responsible and transparent reporting.   

The first phase of CBPI involves gauging where SM Prime stands in its sustainability initiatives and setting a science-based target in line with the Paris Agreement’s goal of limiting global warming to 1.5°C compared to pre-industrial levels. SM Prime published its first Integrated Report in 2021 under the Integrated Reporting Framework which provides an overview of our value creation model — how we seek to create value for our stakeholders by contributing to national progress through investments and interventions critical to the country’s socio-economic growth.  

As a champion of climate action in the Philippines, our partnership with WWF adds another enhancement to transparent reporting by ensuring greenhouse gas (GHG) computations are accurate and use appropriate methodologies.  

With the need to broaden efforts to protect the environment, this partnership forms part of group-wide efforts under the SM Green Movement that aims to improve the quality of life of communities through sustainable solutions to promote a green planet, green living and a green culture.  

SM Prime’s partnership with WWF dates back to 2007 under Hamilo Coast, its leisure resort development in Nasugbu, Batangas.  

WWF closely monitors the health and viability of the Hamilo Coast area including three of its coves designated as Marine Protected Areas (MPAs)—the Pico de Loro, Etayo and Santelmo.  

In recognition of its conservation efforts, Hamilo Coast was cited by WWF-Philippines as its longest standing Sustainability Partner in 2020. 

 

Hamilo Coast, the premier beach resort town in Nasugbu, Batangas, maybe the weekend haven of the country’s affluent set, yet it is on track as a thriving model of sustainable eco-tourism practices.

Touting 5,800 hectares of prime seaside development, Hamilo Coast is a project of SM Prime’s Costa Del Hamilo, Inc. (CDHI), which carefully integrates residential, resort, leisure, commercial, and institutional land uses in the sprawling estate. But beyond its vast scope and stunning vistas, Hamilo Coast embraces sustainable tourism at the core of its philosophy and shows how beautiful beachfront homes can harmonize with nature and the environment.

2022 marks Hamilo Coast’s 15th year of productive partnership with the conservation group World Wide Fund for Nature Philippines (WWF). Hamilo Coast and WWF have been working together on key areas for sustainability—coastal resource management, ridge-to-reef management, solid waste management, mangrove reforestation, the use of renewable energy sources, and environmental awareness.