In a joint effort to prepare young student leaders for the vital task of safeguarding the environment in the future, SM Prime Holdings, Inc. (SM Prime) and World Wide Fund for Nature Philippines (WWF-Philippines) have unveiled the "YOUth are the Future" leadership program. This initiative focuses on educating and empowering the youth about environmental conservation, climate change, and sustainability concerns.

“There is no better time than now to educate the youth. As stewards of the planet, it is important that they have an opportunity to learn about environmental conservation, encourage them tovoice out their fresh ideas, and share new perspectives,” said WWF-Philippines Education for Sustainable Development Project Head Dino Calderon.

“When we provide our young student leaders with learning opportunities and expose them to practical solutions, we have a chance to help them design a sustainable future. We are committed to make sure that things change for the better,” says Hans “Chico” Sy, President of SM Engineering Design and Development Corporation (SMEDD) and SM sustainability champion.

 

Starting with a grand event on October 10, 2023, student ambassadors from different high schools in Metro Manila embarked on a guided tour of the SM Mall of Asia Complex. The tour highlighted SM Prime's sustainability initiatives and disaster preparedness practices. The official introduction of the "YOUth are the Future" Ambassadors took place at the SMX Convention Center, accompanied by a pinning ceremony. This significant gathering saw the participation of leaders and delegates from SM Prime, WWF-Philippines, government bodies, and foreign dignitaries.

 

In a message she delivered during the event, Department of Environment and Natural Resources (DENR) Secretary Maria Antonia Yulo-Loyzaga said, “Our journey is really about the race to resilience, as our climate changes, society is changing. Sustainability is our pathway to survival as a planet and that is what resilience is really about, the ability to withstand the impacts of the hazards that we know and those that we could face in the future.”

The youth ambassadors will participate in a three-day eco-camp at the Pico De Loro Beach and Country Club in November, where they will learn about waste and energy management, resource optimization, and climate mitigation and adaptation strategies from some of the country’s experts.

 

Renowned for its role in Olive Ridley Sea Turtle conservation, the 3-day eco camp in Hamilo Coast also serves as an immersive natural classroom in environmental conservation. The expected output from the eco-camp is a Green Manifesto that outlines their plans to effect change and a storybook module co-authored by all the participants. The program will culminate through a series of mall and school tours throughout Metro Manila to boost youth engagement and student ambassador recruitment.

In a message sent by her excellency Vice President and Department of Education Secretary Sara Z. Duterte, she said, “This visionary program embodies the transformative power of education and empowerment in shaping a more sustainable and resilient future. Taking advantage of this program will give you all a head start on becoming influential figures in creating a more sustainable and ecologically aware culture”.

 

Together with its partners, WWF-Philippines hopes to empower young Filipinos further to become the next generation of sustainability champions. Programs like YOUth are the Future, can help future generations become proactive leaders who can #ChangeTheEnding for the planet.