Filipino rapper Alex Bruce delves into themes of resilience, achievement, and empowerment with her latest single "SWOOSH," released through Sony Music Entertainment.
Timely for International Women’s Month, the energizing hip-hop track carries a weighty beat and a powerful message. Originally crafted for a campaign by NIKE, a global activewear brand, in collaboration with FIBA, where Bruce serves as an ambassador, the song champions the spirit of 'Just Do It!'
In Bruce's words, "SWOOSH" embodies the ethos of NIKE's iconic slogan, urging individuals to take action in all aspects of life. Beyond mere lyrics, the track stands as an anthem, celebrating determination, self-belief, and seizing opportunities.
The young rapper unveiled "SWOOSH" during a halftime performance at FIBA 2023, marking a significant moment in her career. Reflecting on the experience, Bruce reminisces about the thrill of showcasing her artistry to a global audience. She particularly highlights the camaraderie shared with her fellow performers, including the dynamic ATEAM dancers, whose vibrant energy enhanced the show's impact.
“Performing at the FIBA halftime show was ‘the’ experience,” the BLING artist fondly shares. “Not only was I thrilled to be showcasing my artistry on such a huge stage, but I was also super excited to be joined by the amazing talents of ATEAM—sixteen dancers whose energy and passion added extra flavor and dimension to the performance.”
“SWOOSH” was produced for her by GOODSON and SHAQUIRO. Alex also vouched for her frequent producers’ level of talent and range and credited their mutual respect as one of the grounding elements that made the success of the collaboration possible.
“Plus, I am friends with them, which makes the working environment more fun and conducive to ideas,” Alex Bruce shares.
“SWOOSH” is out now on all digital music platforms worldwide via Sony Music Entertainment.
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