Filipino rapper Alex Bruce delves into themes of resilience, achievement, and empowerment with her latest single "SWOOSH," released through Sony Music Entertainment.

Timely for International Women’s Month, the energizing hip-hop track carries a weighty beat and a powerful message. Originally crafted for a campaign by NIKE, a global activewear brand, in collaboration with FIBA, where Bruce serves as an ambassador, the song champions the spirit of 'Just Do It!'

In Bruce's words, "SWOOSH" embodies the ethos of NIKE's iconic slogan, urging individuals to take action in all aspects of life. Beyond mere lyrics, the track stands as an anthem, celebrating determination, self-belief, and seizing opportunities.

The young rapper unveiled "SWOOSH" during a halftime performance at FIBA 2023, marking a significant moment in her career. Reflecting on the experience, Bruce reminisces about the thrill of showcasing her artistry to a global audience. She particularly highlights the camaraderie shared with her fellow performers, including the dynamic ATEAM dancers, whose vibrant energy enhanced the show's impact.

“Performing at the FIBA halftime show was ‘the’ experience,” the BLING artist fondly shares. “Not only was I thrilled to be showcasing my artistry on such a huge stage, but I was also super excited to be joined by the amazing talents of ATEAM—sixteen dancers whose energy and passion added extra flavor and dimension to the performance.”

“SWOOSH” was produced for her by GOODSON and SHAQUIRO. Alex also vouched for her frequent producers’ level of talent and range and credited their mutual respect as one of the grounding elements that made the success of the collaboration possible.

“Plus, I am friends with them, which makes the working environment more fun and conducive to ideas,” Alex Bruce shares.

“SWOOSH” is out now on all digital music platforms worldwide via Sony Music Entertainment.

 

Experience a nostalgic adventure with Abby Clutario, an indie artist with multiple talents, who has now joined AltG Records. She skillfully revives the timeless classic "Chichi Wo Motomete" from Voltes V, injecting it with fresh energy and vitality.​Embark on a nostalgic journey as multi-hyphenated indie artist and now AltG Records artist Abby Clutario breathes new life into the timeless classic, "Chichi Wo Motomete" from Voltes V, under AltG Records.

"Chichi Wo Motomete" is a popular Japanese song that served as the closing theme for the anime series "Voltes V." The song was composed by Asei Kobayashi/Akira Aoi and performed by Ichiro Mizuki. It was first used in 1977 and quickly became an iconic anthem associated with the show. It translates to "Searching for Father" or "In Search of Father” which captures the spirit of the characters' unwavering dedication to their mission and the emotional longing they feel for their fathers. It has become an enduring symbol of the series and holds a special place in the hearts of fans, evoking nostalgia and a sense of heroism.