Taters Celebrates TRENTA-stic Years

Thirty in English or Trenta in Spanish/Filipino signifies the end of youth and the start of adulthood, but for Taters, thirty is simply the start of something more. Celebrating its 30th year, Taters, is one of the Philippines' best-known names in the food and beverage industry.

Simply a stand offering snacks to moviegoers now became one of the big hits in the snack sector. Taters continues to pursue product and service excellence by keeping abreast of the rapidly evolving demands of its highly dynamic market.

Taters Enterprises Inc CEO - Ana Maria Tanchanco and COO - Joseph Brian Tanchanco

 

Taters has come a long way from just serving popcorn and chips! Now, they offer something for everyone’s taste buds. Whether you're craving your favorite snack or looking for a more filling meal, they've got you covered with loaded hotdogs, crispy chicken or fish, and tasty sandwiches perfect for enjoying solo or sharing with a friend.

The brand has grown from just a go-to for movie snacks to a popular spot for great food, and that’s been the key to its success. The best part? The rewards are totally TRENTA-stic!

 

Changing With the Times
When COVID-19 brought the world to a standstill in 2020, businesses had to quickly adapt to survive.

Taters stepped up, using fresh ideas and smart changes to keep going strong. They embraced new ways to serve their customers, meeting the changing needs brought on by the pandemic.

Despite the challenges the cinema industry faced, Taters stayed a favorite for movie lovers. With safety measures in place, they continued to serve their classic snacks, making sure the magic of the movies still came with that familiar crunch and flavor everyone loves.

For those who used to attend sporting or leisure events onsite, options were also considered. As more people sought out entertainment in safe, controlled environments, Taters expanded its presence in game parks and sports centers. These venues became hotspots for those looking to combine physical activity with tasty snacks, and Taters showed up to meet that demand.

 

The pandemic was also the boom-time for the streaming media sector as people found ways to stay entertained even as they sheltered in place. To meet the snacking needs of this emergent market, Taters made its products available through community outlets and delivery services, enabling patrons to enjoy their favorite snacks even in the comfort of their homes.

When pandemic restrictions relaxed, Taters gained ground with regard to those patronizing amusement centers and malls. Having kiosks or stalls in these venues gave the public a way to grab and enjoy their favorites from light crunchies to more substantial fare.

Likewise, having a presence in these places enabled Taters to bring their signature snacks to commuters who can now enjoy everything from popcorn to sandwiches even on the go.

 

“Adapting to the evolving needs of the market keeps us on our toes,” company CEO Ana Maria Tanchanco says of how the brand has changed since 2020. “By looking into what customers want, we can calibrate our offerings, do the necessary research and development, and consider innovative additions to satisfy the public.”

Teaming Up With the Best
This drive towards innovation in product offerings would not, of course, be successful if Taters didn’t join forces with some of the biggest names in the country’s retail scene.

On its 30th year, Taters marks the beginning of an exciting new era in its history as it collaborated with SM Gamepark, the SM Group’s own amusement facilities arm.

“Tying up with SM Gamepark gives us the opportunity to expand our reach to mall-goers who are out for a good time,” says Taters COO Joseph Brian Tanchanco. “Whether they’re throwing a party, having a night out with friends, or need snacks to add to the fun while they’re at play, our extensive menu is bound to have something to satisfy their cravings.”

 

Through this collaboration, Taters and SM Gamepark will offer exclusive promotions, and a host of events that promise to make the TRENTA-stic celebration truly unforgettable.

Note that this partnership is exclusive to the following SM Gamepark branches: Taters SM Mall of Asia Gamepark; Taters SM Megamall Bowling; Taters SM North EDSA Bowling; Taters SM Fairview Bowling; Taters SM Southmall Gamepark; Taters SM Sta. Rosa Gamepark; Taters SM Cebu Bowling; Taters SM Seaside Bowling; Taters SM Lanang Bowling; and Taters SM CDO Bowling.

Get Your Game On!
In celebration of its 30th anniversary, Taters encourages loyal customers to join the Trentastic Game On Sport + Snack Tournament which pays homage to the brand’s long-standing commitment to excellence.

Drawing inspiration from the Olympics, Trentastic Game On is designed to highlight the best in competitive gaming, whether in basketball, billiards, and table tennis among others.

 

The tournament goes beyond mere competition. Indeed, it celebrates the spirit of perseverance, skill, and the relentless pursuit of being the best: the values that Taters upheld for three decades.

 

Be a TRENTA-stic Champ!
Taters is also spotlighting individual achievements with the Trentastic Champs promo.

This exciting initiative allows participants to showcase their skills in specific games and be rewarded with delicious prizes.

Activities include:
●The Bow Blitz Champ: In this archery-themed challenge, players who score 30 points inside the yellow ring in a single game will receive a FREE Minor Superpop. This promo is all about precision and rewarding those who hit their mark; and
●The Turkey Striker Champ: For bowling enthusiasts, this challenge offers a FREE Classic Churkey Hotdog to any player who strikes a Turkey (three consecutive strikes). It’s a tasty way to celebrate consistency and skill.

Both challenges put an emphasis on the spirit of competition and excellence that has driven the brand to success and recognition.

 

Speaking of Champ, well, it's just so happen that we're part of the Crunch Champs Team and we nailed Round 2 and the Final round of the games.

Overall Champion: Crunch Champs Team

A Bundle of Good Cheer
Central to Taters' enduring success is its unwavering commitment to quality and innovation, which is presented in the new Trentastic Bundles.

These specially-curated sport+snack packages were created to enjoy with a variety of leisure activities.

Offered at a discount, these sport+snack combos are the right stuff to enjoy during bowling nights, karaoke sessions, darts games, or simply enjoying a day at an amusement park or gaming arcade.

 

Through these value-packed bundles, Taters not only enhances the overall experience for its customers but also reinforces its reputation as a brand that consistently delivers excellence in both product and service.

With all these - and more - one can be sure that TRENTA-stic Taters has won the hearts of the Filipino public, and will continue to do so for years to come.