Kwento Ni Toto: Environmental Activity

Showing posts with label Environmental Activity. Show all posts

2025/09/30

Century Tuna’s “Saving Our Seas” Rallies 8,000+ Volunteers Nationwide

Marco Polo Demo 9/30/2025 05:56:00 AM

Century Tuna, the country’s top tuna brand, is rolling out the third year of its award-winning “Saving Our Seas” campaign with a stronger push for marine conservation. In 2025, the initiative will expand to six sites nationwide, highlighting efforts to promote a plastic circular economy and protect the country’s coastal ecosystems.

Representatives from Century Pacific Food Inc. (CPFI), HOPE, brand partners, and volunteers join forces for the “Saving Our Seas” International Coastal Cleanup Day activity in Anilao, Batangas, one of six cleanup sites held nationwide.

The campaign gained fresh momentum during the fan meet of brand ambassador Park Seo Joon, where Filipino fans supported the cause by donating plastic bottles. Building on that response, Century Tuna is taking the program nationwide, encouraging community involvement, volunteerism and wider participation in safeguarding the seas and marine life.

To celebrate this year’s International Coastal Cleanup Day, Century Tuna revitalized their campaign initiatives with a more ambitious goal.

Volunteers and divers are working together to safeguard marine life and preserve the oceans.

Started as a single coastal cleanup in Batangas in 2023, it quickly grew into a nationwide movement. This year, the campaign expanded its reach, organizing and supporting coastal cleanup drives across Manila, Batangas, Subic, Davao, Zamboanga, and General Santos City. To cap it off, the campaign attracted over 8,200 volunteers, a significant jump from last year’s 205 volunteers. The volunteers came from various groups such as the local government units, Porto Novo, The Asri, and Pier Uno group of divers, the Philippine Marine Corps, Century Tuna Superbods, employees of Century Pacific Food Inc. (CPFI), and like-minded friends.

Volunteers from Manila, General Santos City, Davao, Batangas, and Zamboanga have united under Century Tuna’s 'Saving Our Seas' campaign.

“Our product comes from the sea, and without healthy oceans, we have nothing,” said Mr. Carlo Endaya, Century Pacific Food Inc.’s Vice President and General Manager of the Branded Tuna Division. “This isn’t just about a one-day cleanup, but about raising awareness and creating something sustainable through Aling Tindera and the plastic circular economy. Each piece of plastic collected can be transformed into livelihood opportunities, while keeping it out of the ocean,” he added.

Mr. Carlo Endaya, Vice President and General Manager of the Branded Tuna Division, CPFI, delivers his message of gratitude and commitment to marine preservation.

The campaign targets a 33% increase in plastic collection this year, powered by Century Tuna’s strength in partnerships. From its roots with HOPE’s Aling Tindera waste-to-cash program, the initiative has expanded to more like-minded organizations and individuals, reinforcing its commitment to the plastic circular economy and marine conservation.

“We are truly thankful because Century Tuna is one of HOPE’s biggest sponsors here. Their support is a huge help to our agri-fishery sector and to the livelihood of our communities. With 29 sites across Mabini, from resorts to local communities, this partnership creates a real impact for our people,” said Ms. Caroline Beloso, Friends of HOPE Inc.’s Field Coordinator in Mabini, Batangas.

In Mabini, Batangas, HOPE’s Aling Tindera representatives came together to clear plastic waste from the coast.

Century Tuna also took part in new partner initiatives, including joining the cleanup activities of the Department of Environment and Natural Resources, the Department of Public Services of the City of Manila, and the Subic Bay Metropolitan Authority (SBMA). The campaign also partnered with other brands such as Shakey’s, Vita Coco, Beach Hut, and Peri-Peri to further strengthen the initiative.

CPFI hands over trash bins to fisherfolk in Mabini, Batangas as a symbol of their commitment to protecting marine ecosystems and helping save our seas.

All these combined efforts resulted in collecting 1,386 kilograms of plastic waste, a significant growth from last year’s 357 kilograms of plastic waste.

In just three years, Saving Our Seas has collected over 100 metric tons of waste, growing from one site to six and becoming a nationwide movement. More than a cleanup, this is about building community, creating livelihoods, and working together for a cleaner, healthier, and more sustainable future. With everyone’s commitment, we are confident this will be our most impactful International Coastal Cleanup yet,” shared Mr. Ray Guinoo, Century Pacific Food Inc.’s Assistant Vice President and Marketing Director for Local Tuna Operations.

Ray Guinoo, Director of Marketing at CPFI, thanks volunteers and reaffirms Century Tuna’s commitment to protecting the seas.

The campaign entered its 3rd year with a huge success, amassing a huge number of volunteers and raising its partnership initiatives. The “Saving Our Seas” campaign is a testament to Century Tuna’s strong commitment to becoming the torchbearer of marine protection in the country.

Launched in 2023, Century Tuna’s “Saving Our Seas” campaign aims to put into the spotlight the problems of plastic pollution in marine biodiversity by reinforcing the idea of Plastic Circular Economy through coastal and reef cleanup activities together with an environmental education program in schools.

For more information, please visit https://savingourseas.centurytuna.ph or visit Century Tuna on Facebook at https://www.facebook.com/centurytuna or @centurytunasuperbods on Instagram for more updates.

2024/10/25

Save Mother Earth

Century Tuna’s “Saving Our Seas” continues to champion Plastic Circular Economy and strengthens efforts in Reef and Coastal Clean-up

Marco Polo Demo 10/25/2024 02:20:00 PM

After its successful run in 2023, Century Tuna, the country’s no.1 tuna brand, continues to lead the charge in marine conservation in the Philippines, further solidifying its commitment to fighting plastic pollution with the 2nd year of its “Saving Our Seas” campaign.

Representatives and volunteers from Century Pacific Food Inc. (CPFI), Century Tuna Superbods 2024 finalists, HOPE, and the Local Government of Mabini, Batangas, gathered for the “Saving Our Seas” International Coastal Cleanup Day activity on the coast of Anilao in Batangas.

This 2024, Century Tuna expanded its efforts by leading education drives on the Plastic Circular Economy and responsible plastic waste management, spearheaded initiatives to restore and protect vital coastal areas, and actively engaging with local communities across the country.

Mr. Carlo Endaya, Vice President and General Manager of the Branded Tuna Division, Century Pacific Food Inc., talked about the second year of the “Saving Our Seas” Initiative

“With the second year of the ‘Saving Our Seas’ campaign, Century Tuna is reiterating its commitment to taking proactive steps in protecting our marine environments,” said Mr. Carlo Endaya, Vice President and General Manager of Branded Tuna Division, Century Pacific Food Inc. (CPFI). “That’s why we’re doing this—aside from cleaning the ocean, we want to continue spreading the word and fostering the mindset that we must always work to prevent plastic pollution.”

Ms. Bea Ballesca-Martinez, Century Tuna Marketing Manager, helmed the Coastal Clean-up leg of Century Tuna “Saving Our Seas” in Mabini, Batangas.

In celebration of International Coastal Cleanup Day, Century Tuna initiated a school-based plastic recycling drive in several elementary schools in Mabini, Batangas. In partnership with HOPE’s Aling Tindera Waste-to-Cash program, elementary students were encouraged to collect plastic waste, exchange it for cash, and learn more about the Plastic Circular Economy - where all plastics collected and recycled are diverted away from nature to ensure that it won’t leak back into the open environment.

Ms. Ilusion Farias, HOPE Managing Director shared the importance of teaching students about the Plastic Circular Economy at the Century Tuna “Saving Our Seas” School Plastic Drive

“The idea is to help everyone realize that by picking up that piece of plastic, you can not only earn a little extra money for your family but also contribute to solving this global problem and help clean up the Philippines and the world,” said Ms. Ilusion Farias, HOPE Managing Director.

Century Tuna Superbods 2024 finalists led by Century Tuna Superbods 2024 Runner-up Patrick Patawaran, participated in the Century Tuna 'Saving Our Seas' International Coastal Cleanup Day in Mabini, Batangas.

Following the initiative and coinciding with the International Coastal Cleanup Day, representatives from Century Tuna, together with finalists from Century Tuna Superbods 2024 led by Runner-up Patrick Patawaran, CPFI employees, and volunteer divers participated in a coastal and reef cleanup activity in Mabini, Batangas. They were able to collect a total of 357 kilograms of plastic waste from both the shoreline and underwater.

Volunteer divers participated in the Century Tuna ‘Saving Our Seas’ reef cleanup activity in Mabini, Batangas.

The award-winning Century Tuna’s “Saving Our Seas” campaign is a continuation of its bigger mission to aid in marine conservation. Last year, the campaign was able to surpass its initial target of collecting 10 metric tons of plastic waste and avoiding it getting leaked into our seas.

CPFI employees and the Local Government of San Juan, La Union collaborated for the Century Tuna “Saving Our Seas” Earth Day Palit-Plastic Project in San Juan, La Union.

Early this year, “Saving Our Seas” made notable progress with key events such as the Earth Day Palit Plastic Project in La Union and the Superbods Cleanup Drive in Subic Bay, Zambales. These efforts highlight Century Tuna’s dedication to the bigger cause of fighting plastic pollution and educate people on the idea of a Plastic Circular Economy.

Century Tuna Superbods finalists and CPFI executives spearheaded the Century Tuna 'Saving Our Seas' coastal cleanup in Subic Bay, Zambales.

For more information, please visit https://centurytuna.ph/ or visit Century Tuna on Facebook at https://www.facebook.com/centurytuna or @centurytunasuperbods on Instagram for more updates.