Showing posts with label Ginebra San Miguel. Show all posts
Showing posts with label Ginebra San Miguel. Show all posts

Wednesday, November 9, 2022

Yassi Pressman is Ginebra San Miguel's 2023 Calendar Girl

12:14:00 AM

 

Every year most of the Barangay Ginebra fans awaits for the unveiling of its Calendar Girl. From the time it started in 1988, which was then Ginebra Angels, up to this date people has always been expecting and guessing who will be the next Calendar Girl. Now, it seems that picking that specific girl or the one has become a yearly responsibility of Ginebra San Miguel Inc. It may be an inspiration for the masculine men but today it is a source of strength and empowerment for the feminine. 

So, this coming year Ginebra San Miguel Inc. (GSMI) introduces Filipino-British actress and Queen of the Dance Floor Yassi Pressman as its 2023 Calendar Girl in an event attended by friends from media, social media celebrities, GSMI dealers, and other brand ambassadors.


 
Yassi was surprised and honored when she got a call that she was chosen to be the newest member of the GSMI family. “Being a part of such a great legacy is something that is going to be a milestone in my life,” says Yassi. “It’s really something special to be part of a company that serves world-class quality products, and it means a lot to me that they chose me to be a part of the brand,” she continued.

It was the first time again, after two years, that the event was held face-to-face. “We are excited to finally hold our Ginebra San Miguel 2023 Calendar Girl launch live again! For us, this launch also signals the atmosphere for next year. The pandemic has affected many Filipinos, but now is the time to recover—armed with Bagong Tapang, to dream and hope again, and to spread that positivity to others,” says Marketing Manager Ron Molina.

With the theme “Queen of the Barangay,” the calendar features Yassi as a modern Filipina that is able to adjust to the new normal with positivity and productivity through her “matapang,” “ganado,” and “never-say-die” attitude.

YASSI AS “QUEEN OF THE BARANGAY”

Yassi prepared herself physically and mentally to be the best representation of what an ideal Ginebra calendar girl should be. She admits that prior to her selection, she was always trying to keep herself fit. “Of course, there were times that I also had to give in to my cravings, but at the end of the day, I knew my priority was to be stronger, healthier, and happier.”

Preparing for the calendar shoot, Yassi pushed herself to do weight training, boxing, and having a healthy diet. “My fitness journey helped me become a better version of myself.” As for her mental preparation, she just kept in mind Ginebra’s taglines like “Ganado sa Buhay,” and “Never-Say-Die.”


 
With Yassi’s positivity and optimism in life, her personality shined through the six layouts of the Ginebra San Miguel 2023 calendar. The photo shoot was also done on location after two years, reflecting the relaxed and open atmosphere we anticipate in the coming year.

The six layouts are inspired by different cocktail mixes. The first one is “Ginsu Mix” set in an auto repair shop, reminding the importance of hard work and passion in everything we do. The second layout is “Calamansi Surprise,” showing Yassi amidst greenery and nature.

“Kula-Orange Fizz” is the third layout, featuring a background filled with dried pampas grass with wooden trays where one can display spirits and mix cocktails. According to Yassi, she could relate to this design as she had her dream home renovated recently, which now features a lot of touches of brown wood furniture and neutral shades. “I also have a mini bar in my living room–an open space to bond with my family and friends.”

 

The fourth layout is the “Velocity Mix,” something that seems like it’s from a blockbuster summer movie complete with a ref full of Ginebra products. While “Sky Prisma” is the fifth layout, also in a beach setting, but this time with a picturesque sunset in the background. Last is the “Mango Daiquiri,” where Yassi is magnified by a bonfire by the beach, the best place to experience Ginebra’s creative cocktails and concoctions. Just don't forget your coolers and ice boxes for that perfect night!

Personally, it was hard for Yassi to choose a favorite among the six calendar layouts, but she has a bias toward the “Velocity Mix.” “It’s because I always enjoy beach time with family and friends–a ‘ginstronomic’ trip with our favorite food and gin. The drink also has candies and gummies–the perfect combo for me, as it is sweetness with a kick!”

YASSI ON BEING A MODERN FILIPINA

During the pandemic, the actress and entrepreneur has gained new discoveries about herself–a new purpose, pride, and passion that resonates not only with her family but the whole barangay.

As an empowered Filipina woman, Yassi owns multiple businesses, knows how to tend to her organic garden, fixes things at home, and concocts rejuvenating drinks for herself and her family—all while fulfilling her commitments in the entertainment industry.


 
With her self-discovery, Yassi also realized to be kinder to herself and has become the “matapang” woman she is by refusing to let difficult circumstances pull her down. “When I was younger, my father always advised me to keep trying because, as he said—if you try and try and you succeed, you’re going to be happy, but if you try and try and you fail, I’ll be there to catch you,” says Yassi. Her family, the source of her “tapang,” made her fearless in the face of whatever trials or tribulations she may face.

Despite her personal struggles, Yassi continues to hone the talents that she already has and allows her inner beauty to radiate, too, in order to inspire others. According to her, she shows her most natural self online and sometimes even reveals some not-so-glamorous side of a celebrity because she believes that it would be healthy for people, especially the youth, to see that genuine side of her.

“I am open to everybody [on social media] about my battles and journey toward being healthier and stronger,” says the 2023 Ginebra calendar girl. “Whenever I get messages from little girls or any netizen saying that I inspire them to dance, act, and to keep moving forward, it gives me the ‘ganado’ feeling and hope and aspiration to empower more women!”



If there are things that the pandemic or the recent months have made women realize, it’s that they can accomplish things that are not expected from them and deliver more than the ordinary. “I think Ginebra San Miguel chose me because I embody courage, passion, and its never-say-die spirit. Growing up in showbusiness, you'd experience a lot of rejections and comments from people, and while we know we should just brush them off—especially the non-constructive criticisms—they sometimes get to you,” adds Yassi.

But amid all these rejections and disappointments in the past, Yassi just soldiered on, keeping a “never say die” attitude. Eventually, she became unstoppable, brimming with positivity and personality, allowing her to rise above the crowd.

As “Queen of the Barangay,” Yassi and her friends know how to have a good time—with good music and drinks, as seen on her social media posts. “We love theme parties; the last one we did was about sunflowers. We also did disco and Coachella.” 



The new brand ambassador also shared that her favorite gin drink is the GSM Blue Mojito because of its light taste and her friends can easily enjoy the drink by just simply putting ice or adding any fruits like pineapple for a fruity flavor. As GSM’s newest brand ambassador, Yassi hopes to spread positivity and continue to inspire and empower women and the youth—sharing the “ganado” spirit with her 28 million followers on social media.

THE GINEBRA CALENDAR TRADITION

The Ginebra San Miguel Calendar Girl is a long-held tradition in GSMI and an important part of the brand’s history. Since its inception in 1988, beauty queens, actresses, and models who have made their mark in their respective fields have graced the Ginebra San Miguel calendar. Among them were Marian Rivera (2009 and 2014), Anne Curtis (2011), Solenn Heusaff (2012), Miss Universe 2015 Pia Wurtzbach (2019), Sanya Lopez (2020), and Chie Filomeno (2022).


 
GSMI is the producer of Ginebra San Miguel, the world’s largest-selling gin, according to the leading global drinks journal Drinks International. GSMI’s other quality distilled spirits include GSM Blue Light Gin, GSM Blue Mojito, GSM Blue Margarita, GSM Blue Gin Pomelo, Ginebra San Miguel Premium Gin, 1834 Premium Distilled Gin, Antonov Vodka, AƱejo Gold Rum, Primera Light Brandy, and the Philippines’ no. 1 Chinese wine Vino Kulafu.

For more details, log on to www.ginebrasanmiguel.com or visit the official Ginebra San Miguel Facebook page www.facebook.com/BarangayGinebra.

Friday, October 23, 2020

Ginebra San Miguel Revealed Christelle Abello as 2021's Calendar Girl

6:01:00 PM

 

Are you one of the many avid followers and spectators of Ginebra San Miguel's yearly Calendar Girl Revelations? Well, if you are, that is great. Ginebra San Miguel, even though we're experiencing the pandemic, made sure that the tradition will still go on. And by doing the event online gave a different way of revealing this year's Calendar Girl. Actually, and I think no one really knew who was this year's Calendar Girl not until she was introduced to the public. I was surprised that when her audio airs without exposing her face and by the way she's answering is somehow similar to how our two beauty queens, Pia Wurtzback and Catriona Gray respond to a question.

So, who is the next calendar girl after Sanya Lopez? Well, she's a beauty queen, and I'm sure you won't get a chance to be part of the prestigious competition if you're not a beauty queen. So, to know her already, she is Christelle Abello, a fresh face, and a newcomer. She's a 26-year old model based in California, USA.

Just a few days ago through an online/virtual launching event, Ginebra San Miguel introduced Christelle Abello as the new image in the 2021 Calendar Girl of Ginabra San Miguel.

The 2021 edition of the Ginebra San Miguel calendar is very timely as it captures today’s “new normal” at home in six (6) different layouts. With the theme “Ganado sa Bahay,” the calendars feature Christelle being “ganado,” motivated and productive even amid the COVID-19 pandemic – working from home, honing her creativity and discovering new skills, and taking care of her body and well-being. 

  

“More than just a pretty face, our Ginebra San Miguel Calendar Girl for 2021 definitely personifies our latest campaign ‘One Ginebra Nation.’ We were not only charmed by her intelligence, but also by her optimism, her courage, her never-say-die spirit, her heart for others, and love for her kababayan. We feel that she best represents the brand and we are very happy to welcome Christelle to our Ginebra San Miguel family,” relates Ginebra San Miguel Inc. (GSMI) Sales and Marketing manager Allan Mercado.

As in the past, the Ginebra San Miguel calendar is considered as a stepping stone for up-and-coming artists and personalities.

For Christelle, being chosen as the next Ginebra San Miguel calendar girl is an opportunity of a lifetime. “I’m so thrilled. I’m so proud and honored to represent Ginebra San Miguel. This is an opportunity of a lifetime and I’m so grateful to be a part of such an iconic and historical brand,” she says.

To prepare for her Ginebra San Miguel calendar girl shoot, Christelle made sure that she is both physically and mentally ready. “I already do a lot of weights and cardio workouts. I’ve become accustomed to that lifestyle not because I want to look good physically but also because I want to feel good mentally. And I think that’s really important especially at this time,” relates Christelle, who at the start of the pandemic put up a fundraising effort called “Kapit-bisig Tayo” to assist healthcare workers.


REVISITING HER ROOTS

Christelle is born to Filipino parents. Her father is from Kalibo, Aklan while her mother is from Silang, Cavite. She graduated with a degree in Communication from California State University San Marcos.

While she spent most of her life in the US, Christelle has always been in touch with her Filipino roots. “My mom heavily enforced Filipino culture and values at home. She wanted my sister and I to learn Tagalog, and what better way to learn it than through watching teleseryes and movies. So, I grew up watching KathNiel’s ‘Got to Believe,’ and ‘A Very Special Love’,” shares Christelle, who dreams of starring in her own teleserye or movie.

Christelle admits that the never-say-die story of Miss Universe 2015 Pia Wurtzbach also inspired her to pursue her other dream – to become a beauty queen. “The world of pageantry fascinated me so much because I witnessed phenomenal women and beautiful and confident women like Pia Wurtzbach who made a mark in this world. And they impelled me to say that I can do this too.”

“Back in the day, my dad would tell me stories about [Robert] Jaworski and that even if the team was falling behind in a PBA game, people would still cheer them on and were confident that they will come back strong and win the game because of their never-say-die attitude. I think Barangay Ginebra resonates with Filipinos so well with who we are as people, resilient despite the adversities that come our way,” shares Christelle. 

FAVORITE SCENE

Yes, our lovely calendar girl does have her favorite scene, and I was glad that my question during the virtual launch was related to her favorite. Christelle's favorite was the painting session scene or the Ganado sa Pagpipinta and I asked if she has painted before and what are the types of paintings that she does. According to her, "... I admit I'm not the best painter nor I paint as often but I do like to draw. I do like to sketch out every now and then. And honestly, I like to draw some anime from time to time. I'm a big fan of Avatar series..." 

So, there you go and she's Ganado sa Pagpipinta of anime characters. 


THE GINEBRA CALENDAR TRADITION


The Ginebra San Miguel Calendar Girl is a significant part of the brand’s 187-year history. Inspired by the classic US TV series “Charlie’s Angels,” the Ginebra San Miguel Calendar Girl promotion was started in 1988 and since then, the special merchandise has become a sought-after item among consumers and fans year after year.

Through the years, Ginebra San Miguel Calendar Girl had popular beauty queens, models, and actresses grace its calendars including Miss Universe 2015 Pia Wurtzbach (2019), Arci Munoz (2018), Kim Domingo (2017), and Marian Rivera (2009 and 2014).

GSMI is the producer of the world’s largest selling gin Ginebra San Miguel. Other GSMI products include GSM Blue Light Gin, GSM Blue Mojito, GSM Blue Pomelo, GSM Blue Margarita, GSM Premium Gin, Don Enrique Mixkila, Antonov Vodka, Anejo Gold Rum, Vino Kulafu, and Primera Light Brandy. For more details, like the Ginebra San Miguel official Facebook page www.facebook.com/BarangayGinebra or log on to www.ginebra.com.ph.

You can also check my Kwento Ni Toto YouTube channel. 








About Me

About me
Hi!, This is Marco a.k.a. Toto Blogger and Publisher. I created this blog to provide stories, personal experiences, entertainment, and insights on products, much better, I'm here to share and inform you (readers) on things about music, movie, food, travel, and events. You can also meet my wife on her blog www.mommysmaglife.com.


For project collaborations, product reviews, event invitations, or hotel and resort experience reviews, kindly email me at marcopolojdemo@yahoo.com.



Badges and Ranks

Food & Drink - Top Blogs Philippines Entertainment & Lifestyle - Top Blogs Philippines Music - Top Blogs Philippines
Personal Blogs

Blogmeter.Top BC_BLOGGERS

Gelo Malikha, EzineArticles.com Basic PLUS Author Marco Polo Demo is an Intellifluence Trusted Blogger

BrandBacker Member

Recent

recentposts

Random

randomposts