Showing posts with label Calendar Girl. Show all posts
Showing posts with label Calendar Girl. Show all posts

Sunday, December 10, 2023

Heavenly Fiesta: Ginebra San Miguel's 2024 Calendar Girl Revealed!

11:35:00 PM


 

Anticipating the 2024 holidays, many eagerly await the reveal of the upcoming year's calendar model. Often, people speculate about the identity of this model, pondering whether she is a beauty queen or a well-known celebrity.

Ginebra San Miguel, renowned for featuring numerous Calendar Girls, continues this tradition. Recently, at a lively media launch at The Westin Manila in Mandaluyong City, the world's leading gin brand introduced Heaven Peralejo as the 2024 Calendar Girl.

Ginebra San Miguel carefully selects a Calendar Girl who embodies the essence of the brand, and Heaven Peralejo's unwavering spirit has earned her the title of the brand's 2024 Calendar Girl.


 
Best known for her acting in the movie ‘Nananahimik ang Gabi,’ which awarded her the Philippines Best Actress award from the Asian Academy Creative Awards, as well as starring in the youth series ‘The Rain in España,’ Heaven shared that it is a dream come true for her to endorse an iconic brand, Ginebra San Miguel. “It’s such a beautiful milestone of my life to be part of Ginebra. When I was 18 years old, gin bilog with pineapple juice was my first drink. It’s a dream come true, my first drink is also my first big endorsement,” she said.

With the theme “Philippine Fiesta,” the 2024 edition of the Ginebra San Miguel Calendar showcases Heaven in six vibrant fiesta layouts (Panagbenga, Lantern, Higantes, Pintados, Kadayawan, and Masskara), embodying the vibrant spirit of Philippine Fiestas.

GSMI Marketing Manager Ron Molina said that the 2024 Ginebra calendar serves as a symbolic expression of optimism, unity, and the resounding belief that brighter days are ahead. “Looking forward to 2024, we, at Ginebra, envision a year where the echoes of the pandemic are a distant memory. And the best way to move forward is to embrace a future filled with all-out celebrations, reminiscent of the joyous fiestas that define our culture,” he said.


 
GSMI Group Product Manager Paolo Jose Tupaz described Heaven as a captivating and talented actress who perfectly captures the Ginebra San Miguel attributes and the essence of the Philippine Fiesta. “Heaven’s authenticity, perseverance, courage, and zest in life embodies the spirit of Ginebra and reflects the beauty, grace, and dynamism of the Filipino culture,” he added.

HEAVEN IN THE VIBRANT WORLD OF FIESTA

Next year’s calendar showcases the beauty and diversity of Filipino culture, with stunning visuals inspired by the colorful and festive celebrations that take place across the archipelago. Heaven described Ginebra as a staple in every Filipino’s drinking occasion, particularly during fiestas. “Hindi magiging buo ang celebration ng mga Pinoy kung walang Ginebra,” says Heaven [The celebration of Filipinos won’t be complete without Ginebra].

As the next face of Ginebra San Miguel, she shared that the Heaven the public would see in the layouts would show her positive perspective on life— on being resilient and outgoing and on enjoying and loving life.



 
Heavenly Blossoms in Panagbenga

The first is “Panagbenga,” set in Baguio’s renowned flower-themed festival. Heaven is surrounded by vibrant floral displays in this set, showing joy and beauty.

Like how Ginebra San Miguel is a brand associated with joy for bringing people together to celebrate joyous and special moments, Heaven’s infectious smile, bubbly personality, and cheerful spirit also bring joy to those around her.

Heaven holds a special affinity for this particular layout, considering her personal passion for flower arranging, making it a cherished and resonant experience for her.



 

Heavenly Lights in Lantern Festival

Emerging as one of the brightest stars of the new generation, Heaven sparkles in the next layout against a backdrop of vibrant giant lanterns and a myriad of dancing lights. The featured setting is the Giant Lantern Festival, also known as Ligligan Parul in San Fernando, Pampanga, a spectacle that symbolizes not only the brilliance of light but also the profound sense of hope it brings.

Just as Ginebra has inspired Filipinos to light their lives with choices that reflect their truest and most vibrant selves, Heaven sparkles hope for her family and followers. She constantly reminds others that even in the darkest times, there is always a glimmer of hope.



 

Heavenly Heights in Higantes

In the third layout, Heaven takes center stage amidst the larger-than-life papier-mâché puppets of the Higantes Festival in Angono, Rizal. Much like these symbolic giants that represent the aspirations of the people of Rizal to achieve greatness and make significant contributions to their hometown’s progress, Heaven, too, aspires to excel in her role as an actress and performer, contributing to the enrichment of the arts.

Heaven is truly ‘ganado sa buhay’ as she managed to graduate with a degree in Business Management from the Southville International School while working her way up to become one of the most recognizable faces in the entertainment industry today.

Heaven in Higantes Festival layout aligns seamlessly with Ginebra’s commitment to upholding traditions of excellence, emphasizing the shared pursuit of greatness and the celebration of achievements within the tapestry of cultural festivities.



 

Heavenly Design in Pintados

The fourth layout draws inspiration from the Pintados Festival in Leyte, where Heaven is showcased alongside intricate body paintings. Pintados, a festival steeped in historical significance, pays homage to the pre-Spanish tradition of warrior tattooing, where the bravest warriors showcased their valor through intricate ink designs.

Parallel to the festival’s celebration of bravery, Ginebra San Miguel is a brand that reflects the bravery and compassion of every Filipino. Every glass of Ginebra recognizes the hero of every Filipino, one who continues to strive for his dreams, his family, and the whole nation. Likewise, Heaven’s strength and resilience in the face of adversity make her an inspiration to many, fueled by a deep sense of malasakit for herself, her family, and the nation she holds dear.



 

Heavenly Blessings in Kadayawan

The fifth layout is Kadayawan festival in Davao City, a celebration of life and thanksgiving for nature’s bounty. Here, Heaven is portrayed with the abundance of fruits and vegetables, symbolizing the wealth of culture, the bounties of harvest, and the serenity of living.

Ginebra believes that the key to conquering tomorrow’s challenges lies in taking a moment to appreciate today’s accomplishments. After a tiring day during shoots and film, there’s no better way for Heaven to unwind and recharge than by having a Ginebra drink, taking a moment to be grateful for the things in life as she readies herself for the next challenge.



 

Heavenly Smiles in Masskara:

The sixth and final layout is the Masskara festival in Bacolod where Heaven is seen together with big, vibrant masks and eye-catching outfits. Originally, the festival was born out of crisis in the 1980s to lift the spirit of the locals and bring back smiles on their faces.

Masskara perfectly captures the “never-say-die” attitude of Ginebra, which Heaven also mirrors in life. Throughout the challenging journey of her mom’s battle with cancer, Heaven has exemplified unwavering strength, resilience, and dedication to support, uplift, and bring smiles to her mom. She shared that, “My love for her would always be there and would always remind me to never give up and to persevere on what I love.”

 


The much-anticipated 2024 GSM calendar serves as a celebration of Filipino pride and heritage. Beyond its artistic showcase, the calendar holds a dual significance as Ginebra San Miguel commemorates its 190th anniversary. This milestone marks nearly two centuries of crafting iconic moments and flavors that have become an integral part of Filipino festivities.

This edition of the Ginebra San Miguel calendar also features a QR code that consumers can scan using their smartphones to see Heaven Peralejo’s calendars come to life, showing behind-the-scenes videos of her calendar girl photoshoots and a special message to her fans and followers.

THE GINEBRA CALENDAR TRADITION

The Ginebra San Miguel Calendar Girl is a long-held tradition in GSMI and an important part of the brand’s history. Since its inception in 1988, beauty queens, actresses, and models who have made their mark in their respective fields have graced the Ginebra San Miguel calendar. Among them were Marian Rivera (2009 and 2014), Anne Curtis (2011), Solenn Heusaff (2012), Miss Universe 2015 Pia Wurtzbach (2019), Sanya Lopez (2020), Christelle Abello (2021), Chie Filomeno (2022), and Yassi Pressman (2023). Heaven follows in the footsteps of her aunt, Rica Peralejo, who also served as Ginebra San Miguel Calendar Girl in 2002.

GSMI is the producer of the world’s largest-selling gin, Ginebra San Miguel. GSMI’s other quality distilled spirits include GSM Blue Light Gin, GSM Blue Mojito, GSM Blue Margarita, GSM Blue Gin Pomelo, Ginebra San Miguel Premium Gin, 1834 Premium Distilled Gin, Antonov Vodka, Añejo Gold Rum, Primera Light Brandy, and the Philippines’ no. 1 Chinese wine Vino Kulafu.

Wednesday, November 9, 2022

Yassi Pressman is Ginebra San Miguel's 2023 Calendar Girl

12:14:00 AM

 

Every year most of the Barangay Ginebra fans awaits for the unveiling of its Calendar Girl. From the time it started in 1988, which was then Ginebra Angels, up to this date people has always been expecting and guessing who will be the next Calendar Girl. Now, it seems that picking that specific girl or the one has become a yearly responsibility of Ginebra San Miguel Inc. It may be an inspiration for the masculine men but today it is a source of strength and empowerment for the feminine. 

So, this coming year Ginebra San Miguel Inc. (GSMI) introduces Filipino-British actress and Queen of the Dance Floor Yassi Pressman as its 2023 Calendar Girl in an event attended by friends from media, social media celebrities, GSMI dealers, and other brand ambassadors.


 
Yassi was surprised and honored when she got a call that she was chosen to be the newest member of the GSMI family. “Being a part of such a great legacy is something that is going to be a milestone in my life,” says Yassi. “It’s really something special to be part of a company that serves world-class quality products, and it means a lot to me that they chose me to be a part of the brand,” she continued.

It was the first time again, after two years, that the event was held face-to-face. “We are excited to finally hold our Ginebra San Miguel 2023 Calendar Girl launch live again! For us, this launch also signals the atmosphere for next year. The pandemic has affected many Filipinos, but now is the time to recover—armed with Bagong Tapang, to dream and hope again, and to spread that positivity to others,” says Marketing Manager Ron Molina.

With the theme “Queen of the Barangay,” the calendar features Yassi as a modern Filipina that is able to adjust to the new normal with positivity and productivity through her “matapang,” “ganado,” and “never-say-die” attitude.

YASSI AS “QUEEN OF THE BARANGAY”

Yassi prepared herself physically and mentally to be the best representation of what an ideal Ginebra calendar girl should be. She admits that prior to her selection, she was always trying to keep herself fit. “Of course, there were times that I also had to give in to my cravings, but at the end of the day, I knew my priority was to be stronger, healthier, and happier.”

Preparing for the calendar shoot, Yassi pushed herself to do weight training, boxing, and having a healthy diet. “My fitness journey helped me become a better version of myself.” As for her mental preparation, she just kept in mind Ginebra’s taglines like “Ganado sa Buhay,” and “Never-Say-Die.”


 
With Yassi’s positivity and optimism in life, her personality shined through the six layouts of the Ginebra San Miguel 2023 calendar. The photo shoot was also done on location after two years, reflecting the relaxed and open atmosphere we anticipate in the coming year.

The six layouts are inspired by different cocktail mixes. The first one is “Ginsu Mix” set in an auto repair shop, reminding the importance of hard work and passion in everything we do. The second layout is “Calamansi Surprise,” showing Yassi amidst greenery and nature.

“Kula-Orange Fizz” is the third layout, featuring a background filled with dried pampas grass with wooden trays where one can display spirits and mix cocktails. According to Yassi, she could relate to this design as she had her dream home renovated recently, which now features a lot of touches of brown wood furniture and neutral shades. “I also have a mini bar in my living room–an open space to bond with my family and friends.”

 

The fourth layout is the “Velocity Mix,” something that seems like it’s from a blockbuster summer movie complete with a ref full of Ginebra products. While “Sky Prisma” is the fifth layout, also in a beach setting, but this time with a picturesque sunset in the background. Last is the “Mango Daiquiri,” where Yassi is magnified by a bonfire by the beach, the best place to experience Ginebra’s creative cocktails and concoctions. Just don't forget your coolers and ice boxes for that perfect night!

Personally, it was hard for Yassi to choose a favorite among the six calendar layouts, but she has a bias toward the “Velocity Mix.” “It’s because I always enjoy beach time with family and friends–a ‘ginstronomic’ trip with our favorite food and gin. The drink also has candies and gummies–the perfect combo for me, as it is sweetness with a kick!”

YASSI ON BEING A MODERN FILIPINA

During the pandemic, the actress and entrepreneur has gained new discoveries about herself–a new purpose, pride, and passion that resonates not only with her family but the whole barangay.

As an empowered Filipina woman, Yassi owns multiple businesses, knows how to tend to her organic garden, fixes things at home, and concocts rejuvenating drinks for herself and her family—all while fulfilling her commitments in the entertainment industry.


 
With her self-discovery, Yassi also realized to be kinder to herself and has become the “matapang” woman she is by refusing to let difficult circumstances pull her down. “When I was younger, my father always advised me to keep trying because, as he said—if you try and try and you succeed, you’re going to be happy, but if you try and try and you fail, I’ll be there to catch you,” says Yassi. Her family, the source of her “tapang,” made her fearless in the face of whatever trials or tribulations she may face.

Despite her personal struggles, Yassi continues to hone the talents that she already has and allows her inner beauty to radiate, too, in order to inspire others. According to her, she shows her most natural self online and sometimes even reveals some not-so-glamorous side of a celebrity because she believes that it would be healthy for people, especially the youth, to see that genuine side of her.

“I am open to everybody [on social media] about my battles and journey toward being healthier and stronger,” says the 2023 Ginebra calendar girl. “Whenever I get messages from little girls or any netizen saying that I inspire them to dance, act, and to keep moving forward, it gives me the ‘ganado’ feeling and hope and aspiration to empower more women!”



If there are things that the pandemic or the recent months have made women realize, it’s that they can accomplish things that are not expected from them and deliver more than the ordinary. “I think Ginebra San Miguel chose me because I embody courage, passion, and its never-say-die spirit. Growing up in showbusiness, you'd experience a lot of rejections and comments from people, and while we know we should just brush them off—especially the non-constructive criticisms—they sometimes get to you,” adds Yassi.

But amid all these rejections and disappointments in the past, Yassi just soldiered on, keeping a “never say die” attitude. Eventually, she became unstoppable, brimming with positivity and personality, allowing her to rise above the crowd.

As “Queen of the Barangay,” Yassi and her friends know how to have a good time—with good music and drinks, as seen on her social media posts. “We love theme parties; the last one we did was about sunflowers. We also did disco and Coachella.” 



The new brand ambassador also shared that her favorite gin drink is the GSM Blue Mojito because of its light taste and her friends can easily enjoy the drink by just simply putting ice or adding any fruits like pineapple for a fruity flavor. As GSM’s newest brand ambassador, Yassi hopes to spread positivity and continue to inspire and empower women and the youth—sharing the “ganado” spirit with her 28 million followers on social media.

THE GINEBRA CALENDAR TRADITION

The Ginebra San Miguel Calendar Girl is a long-held tradition in GSMI and an important part of the brand’s history. Since its inception in 1988, beauty queens, actresses, and models who have made their mark in their respective fields have graced the Ginebra San Miguel calendar. Among them were Marian Rivera (2009 and 2014), Anne Curtis (2011), Solenn Heusaff (2012), Miss Universe 2015 Pia Wurtzbach (2019), Sanya Lopez (2020), and Chie Filomeno (2022).


 
GSMI is the producer of Ginebra San Miguel, the world’s largest-selling gin, according to the leading global drinks journal Drinks International. GSMI’s other quality distilled spirits include GSM Blue Light Gin, GSM Blue Mojito, GSM Blue Margarita, GSM Blue Gin Pomelo, Ginebra San Miguel Premium Gin, 1834 Premium Distilled Gin, Antonov Vodka, Añejo Gold Rum, Primera Light Brandy, and the Philippines’ no. 1 Chinese wine Vino Kulafu.

For more details, log on to www.ginebrasanmiguel.com or visit the official Ginebra San Miguel Facebook page www.facebook.com/BarangayGinebra.

Friday, October 23, 2020

Ginebra San Miguel Revealed Christelle Abello as 2021's Calendar Girl

6:01:00 PM

 

Are you one of the many avid followers and spectators of Ginebra San Miguel's yearly Calendar Girl Revelations? Well, if you are, that is great. Ginebra San Miguel, even though we're experiencing the pandemic, made sure that the tradition will still go on. And by doing the event online gave a different way of revealing this year's Calendar Girl. Actually, and I think no one really knew who was this year's Calendar Girl not until she was introduced to the public. I was surprised that when her audio airs without exposing her face and by the way she's answering is somehow similar to how our two beauty queens, Pia Wurtzback and Catriona Gray respond to a question.

So, who is the next calendar girl after Sanya Lopez? Well, she's a beauty queen, and I'm sure you won't get a chance to be part of the prestigious competition if you're not a beauty queen. So, to know her already, she is Christelle Abello, a fresh face, and a newcomer. She's a 26-year old model based in California, USA.

Just a few days ago through an online/virtual launching event, Ginebra San Miguel introduced Christelle Abello as the new image in the 2021 Calendar Girl of Ginabra San Miguel.

The 2021 edition of the Ginebra San Miguel calendar is very timely as it captures today’s “new normal” at home in six (6) different layouts. With the theme “Ganado sa Bahay,” the calendars feature Christelle being “ganado,” motivated and productive even amid the COVID-19 pandemic – working from home, honing her creativity and discovering new skills, and taking care of her body and well-being. 

  

“More than just a pretty face, our Ginebra San Miguel Calendar Girl for 2021 definitely personifies our latest campaign ‘One Ginebra Nation.’ We were not only charmed by her intelligence, but also by her optimism, her courage, her never-say-die spirit, her heart for others, and love for her kababayan. We feel that she best represents the brand and we are very happy to welcome Christelle to our Ginebra San Miguel family,” relates Ginebra San Miguel Inc. (GSMI) Sales and Marketing manager Allan Mercado.

As in the past, the Ginebra San Miguel calendar is considered as a stepping stone for up-and-coming artists and personalities.

For Christelle, being chosen as the next Ginebra San Miguel calendar girl is an opportunity of a lifetime. “I’m so thrilled. I’m so proud and honored to represent Ginebra San Miguel. This is an opportunity of a lifetime and I’m so grateful to be a part of such an iconic and historical brand,” she says.

To prepare for her Ginebra San Miguel calendar girl shoot, Christelle made sure that she is both physically and mentally ready. “I already do a lot of weights and cardio workouts. I’ve become accustomed to that lifestyle not because I want to look good physically but also because I want to feel good mentally. And I think that’s really important especially at this time,” relates Christelle, who at the start of the pandemic put up a fundraising effort called “Kapit-bisig Tayo” to assist healthcare workers.


REVISITING HER ROOTS

Christelle is born to Filipino parents. Her father is from Kalibo, Aklan while her mother is from Silang, Cavite. She graduated with a degree in Communication from California State University San Marcos.

While she spent most of her life in the US, Christelle has always been in touch with her Filipino roots. “My mom heavily enforced Filipino culture and values at home. She wanted my sister and I to learn Tagalog, and what better way to learn it than through watching teleseryes and movies. So, I grew up watching KathNiel’s ‘Got to Believe,’ and ‘A Very Special Love’,” shares Christelle, who dreams of starring in her own teleserye or movie.

Christelle admits that the never-say-die story of Miss Universe 2015 Pia Wurtzbach also inspired her to pursue her other dream – to become a beauty queen. “The world of pageantry fascinated me so much because I witnessed phenomenal women and beautiful and confident women like Pia Wurtzbach who made a mark in this world. And they impelled me to say that I can do this too.”

“Back in the day, my dad would tell me stories about [Robert] Jaworski and that even if the team was falling behind in a PBA game, people would still cheer them on and were confident that they will come back strong and win the game because of their never-say-die attitude. I think Barangay Ginebra resonates with Filipinos so well with who we are as people, resilient despite the adversities that come our way,” shares Christelle. 

FAVORITE SCENE

Yes, our lovely calendar girl does have her favorite scene, and I was glad that my question during the virtual launch was related to her favorite. Christelle's favorite was the painting session scene or the Ganado sa Pagpipinta and I asked if she has painted before and what are the types of paintings that she does. According to her, "... I admit I'm not the best painter nor I paint as often but I do like to draw. I do like to sketch out every now and then. And honestly, I like to draw some anime from time to time. I'm a big fan of Avatar series..." 

So, there you go and she's Ganado sa Pagpipinta of anime characters. 


THE GINEBRA CALENDAR TRADITION


The Ginebra San Miguel Calendar Girl is a significant part of the brand’s 187-year history. Inspired by the classic US TV series “Charlie’s Angels,” the Ginebra San Miguel Calendar Girl promotion was started in 1988 and since then, the special merchandise has become a sought-after item among consumers and fans year after year.

Through the years, Ginebra San Miguel Calendar Girl had popular beauty queens, models, and actresses grace its calendars including Miss Universe 2015 Pia Wurtzbach (2019), Arci Munoz (2018), Kim Domingo (2017), and Marian Rivera (2009 and 2014).

GSMI is the producer of the world’s largest selling gin Ginebra San Miguel. Other GSMI products include GSM Blue Light Gin, GSM Blue Mojito, GSM Blue Pomelo, GSM Blue Margarita, GSM Premium Gin, Don Enrique Mixkila, Antonov Vodka, Anejo Gold Rum, Vino Kulafu, and Primera Light Brandy. For more details, like the Ginebra San Miguel official Facebook page www.facebook.com/BarangayGinebra or log on to www.ginebra.com.ph.

You can also check my Kwento Ni Toto YouTube channel. 






Tuesday, December 20, 2016



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