The best way for a story to be told is to have a storyteller and for big brand like Max's Restaurant big name from the entertainment industry is needed as well to continue the story telling and the best name that qualifies for that is the well loved artist of this generation none other than Coco Martin.  Yes, Coco Martin is the newest face and brand ambassador of Max's.  According to Max's officials, Coco Martin's name came most popular among the actors of this generation and that's why they have him now as one of their growing family.