Showing posts with label OFFMUTE The Newest Pan-Regional Music Label Bringing New Sound and Music. Show all posts
Showing posts with label OFFMUTE The Newest Pan-Regional Music Label Bringing New Sound and Music. Show all posts

Saturday, March 27, 2021

OFFMUTE The Newest Pan-Regional Music Label Bringing New Sound and Music

7:54:00 AM

 

OFFMUTE is going to be a new avenue to bring music across the Southeast Asian region. Sony Music Entertainment just recently announced the launch of its new pan-regional label, OFFMUTE. Its focus is to champion new and emerging talents in the Southeast Asian region supported by the combined experience of Sony Music's entire Southeast Asian Team.

The Southeast Asian region has been mute for quite a time already, and it is about time to off that sound plug and let the musically talented people of the Region be heard by many.


OFFMUTE gives emerging recording artists across all genres an opportunity to develop their music and follow their creative vision. The new label will support Southeast Asian artists in amplifying their music and building a strong pan-regional audience base through enhanced promotional, marketing , and artist development, drawn from Sony Music's global expertise and resources.

“OFFMUTE is the first-of-its-kind label in this part of the world, embracing the eclectic appeal and rich diversity that Southeast Asia has to offer, empowering artists with the resources and expertise to find success in a diverse region,” said Shridhar Subramaniam, President, Strategy, and Market Development, Asia and the Middle East, Sony Music Entertainment. “That offering is compelling for a the new generation of artists in the region and we’re excited to help these artists fulfill their potential in the years to come.”

Ariel Fung, Executive Vice President, Sony Music Southeast Asia, expresses his enthusiasm for the label’s attempt to solidify its foothold in the global music industry. “I am so excited to see the launch of OFFMUTE which embraces different genres of artists with their unique culture and style, and with the potential of cross-border success.”



NEW OFFMUTE ARTISTS FROM PHILIPPINES, INDONESIA, AND MALAYSIA

OFFMUTE also announced the three new signings for the label: acclaimed Philippine singer-songwriter Clara Benin; Indonesian alt-pop sensation Mezzaluna; and Malaysian recording star Liesl- Mae.

An acclaimed singer-songwriter in the Philippines, Clara Benin is renowned for her captivating songs that blend unspoken ruminations with commitment and depth. Amassing more than 25 million streams on combined music platforms Spotify and YouTube, Benin frequently headlines local and international music festivals, and won multiple awards including Wishclusive Contemporary Folk Performance of the Year for her song “I Rose up Slowly”.



Roslyn Pineda, General Manager, Sony Music Philippines, speaks of Benin’s potential to leave a mark on the international audience. “When my team and I discussed the vision for OFFMUTE, we immediately thought Clara Benin embodied what the label was all about,” Pineda reveals. “And it’s great that the other markets think so too. With a Southeast Asian team supporting her, we’re thrilled that Clara’s moving vocals and introspective songwriting will reach new audiences across the region.”

Roslyn Pineda, General Manager, Sony Music Philippines, speaks of Benin’s potential to leave a mark on the international audience. “When my team and I discussed the vision for OFFMUTE, we immediately thought Clara Benin embodied what the label was all about,” Pineda reveals. “And it’s great that the other markets think so too. With a Southeast Asian team supporting her, we’re thrilled that Clara’s moving vocals and introspective songwriting will reach new audiences across the region.”


 
Another addition to the OFFMUTE family is Mezzaluna, a talented and gifted singer-songwriter based in Indonesia who comes from a strong musical lineage and quickly emerged as a standout artist with incredible achievements in her own right. With deep, soulful vocals and an intensely personal storytelling style, the 20-year-old alt-pop sensation marks her journey as a solo star capable of delivering inspiring and powerful songs with a universal reach. She will be releasing her debut single this year, which OFFMUTE will be amplifying across the region.


 
Malaysia’s Liesl-Mae completes the record label’s wide-ranging selection of music acts. Making waves in the Malaysian music scene with her soothing, almost-lullaby-like tunes, the recording star will now see her talent showcased across Southeast Asia through OFFMUTE. She plans to release her own music and collaborate with other artists under the new label, as well as harness her newfound platform to advocate for mental health education and awareness

So get ready to hear the new generation of music!


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Hi!, This is Marco a.k.a. Toto Blogger and Publisher. I created this blog to provide stories, personal experiences, entertainment, and insights on products I like. I'm here to share and inform you (readers) on things about music, movie, food, travel, and events.

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