Filipino ingenuity and entrepreneurship took center stage at SM Megamall this week as the 2026 DTI–Bagong Pilipinas National Trade Fair showcased the country’s best products and innovations.

 

The five-day event highlighted Filipino enterprise, creativity, and resilience, bringing together micro, small, and medium enterprises, institutional buyers, and consumers in a highly accessible setting, turning commerce into a shared public experience.

DTI Secretary Ma. Cristina Roque and DTI Assistant Secretary Nylah Bautista together with Embassy Officials and stakeholders mark the opening of the DTI Bagong Pilipinas National Trade Fair 2026, highlighting how accessible platforms like SM Supermalls help bring national initiatives closer to the public (Right photo)

DTI Key Officials mark the opening of the National Trade Fair 2026, highlighting how accessible platforms like SM Supermalls help bring national initiatives closer to the public.

Held from February 18–22, 2026 at Megatrade Halls 1–3, the fair featured locally made food, fashion, home, and lifestyle products, business-matching opportunities, and curated exhibits highlighting sustainable production and elevated Filipino design. These on-ground activities supported the Bagong Pilipinas agenda by expanding market access, strengthening value chains, and creating pathways for MSMEs to scale.

SM executives (L-R) Mr. Royston Cabunag, AVP for SM Communities Program, Ms. Liza Silerio, VP for Corporate Compliance Group, Ms. Pats Dy, SAVP for SM Communities Marketing try on hand-embroidered, fashion-forward pieces by an indigenous artisan from Abra—bringing stories from the mountains to the heart of the city. Through DTI and SM, indigenous MSMEs gain wider market access, celebrating culture, craftsmanship, and inclusive growth in one shared space.

"It's rare to find a place where you can get the chance to buy the best of the Philippines, and it's good that it's in a very accessible location." -Ezekiel Rosales and Michelle Milla - Trade Fair Customers (Left photo)

"Nakakatuwa po na naipapakita namin ang aming mga gawa sa ibang lugar. Kasabay po noon ay kumikita pa kami." - Jezriff Anni - Zambulu Artworks (Right photo)

"Ang galing po kasi noon, doon lang kami sa bayan namin sa Aklan nakakapagbenta. Ngayon po, two years na kami nakakasali sa trade fairs and lumawak na po ang market namin. May mga orders na po kami galing sa ibang lugar." -Jezethel Bandiola - Bandiola's Piña Weaving (Left photo)

The staging of the National Trade Fair at SM Megamall highlighted how well-loved, high-traffic urban spaces can function as effective platforms for national programs—giving MSMEs the opportunity to reach new markets, test products in real time, and engage directly with partners and consumers.

“Our partnership with SM goes beyond providing space—it is about building a full ecosystem for MSMEs. Through SM Supermalls and its retail businesses like SM Department Store, SM Markets, and Kultura, MSMEs are given real market access, visibility, and opportunities to scale. This kind of private-sector commitment is exactly what enables Filipino entrepreneurs to grow, professionalize, and contribute meaningfully to inclusive national development,” said Cris Roque, Secretary, Department of Trade and Industry

By supporting nationally significant trade fairs, SM Supermalls broadens MSME reach through accessible, high-visibility locations, supports business growth through professional environments designed for market readiness, and contributes to nation-building by aligning its mall infrastructure with programs that generate livelihood and strengthen local industries.

The National Trade Fair fostered a powerful sense of shared purpose where commerce, culture, and community converged reinforcing the belief that economic growth is most meaningful when it is inclusive, experiential, and deeply connected to the people it serves.

As demonstrated by the 2026 DTI–Bagong Pilipinas National Trade Fair, SM Supermalls continues to deliver on its commitment on Max Out Experiences, living out its promise of “All for You.” As your most loved mall, SM Supermalls transforms its spaces into dynamic platforms for entrepreneurship, cultural celebration, and meaningful public engagement going beyond retail to champion inclusive national growth and create experiences thoughtfully designed for every Filipino.

Traffic may be heavy nowadays, but there's no stopping us from enjoying Shopee's Super Awards!

 

"The inaugural run of Super Awards here in the Philippines is a testament to our shared dedication and commitment to delivering exceptional experiences to our users," said Vincent Lee, Head of Shopee Philippines. “This is our way of expressing our gratitude to our partners who chose to journey with us; as the key driving force in the success of our platform, we are committed to strengthening these collaborations and forging even more partnerships to achieve even more remarkable milestones together.”

Shopee superstar ambassador Vice Ganda was present to deliver her unique brand of entertainment and life to everyone at the event. Shopee Brand Ambassador Vice Ganda

 

The awards ceremony showcased Shopee’s diverse roster of partners who, along with their success, also played a pivotal role in Shopee's expansion over the years. Categories included recognition for growth, innovation, and community impact, highlighting the multifaceted ways Shopee and its partners synergize for shared achievements. Major awardees include Metrobank (Bank Partner of the Year), GMA Kapuso Foundation (Charity Partner of the Year), Michelle Dy (Content Creator of the Year), and Dianne Medina (Stellar Livestreamer of the Year). Meanwhile, recipients of special awards were treated to roundtrip flight tickets from Cebu Pacific.

Media personality Dianne Medina gets the Stellar Livestreamer of the Year award. Stellar Livestreamer of the Year Dianne Medina

GMA Kapuso Foundation Inc. EVP and COO Rikki Escudero-Catibog receives the Charity Partner of the Year award for their organization. Charity Partner of the Year: GMA Kapuso Foundation Inc. Rikki Escudero-Catibog, EVP/COO

 

Among the top awardees of the night was retail company INSPI, who was named Brand Partner of the Year. After marking their presence on the platform in 2018, they became one of Shopee’s top apparel brands during the pandemic—even able to come head to head with big local brands. “Shopee allows us to keep growing our customer base. The platform's user-friendly design, expansive reach, and marketing tools have empowered our business to thrive in the digital marketplace,” said Kenny Tsai, CEO of INSPI. “We know the importance of gaining the full trust of our shoppers; that’s why we will continue to work with Shopee to provide our shoppers with the best shopping experience.”

Beauty Queen, actress, and model Megan Young hosted the first-everShopee Super Awards together with Shopee PH’s Bianca Umali3. Hosts Megan Young Bianca Umali of Shopee Philippines

Clothing retail company INSPI bagged the Brand Partner of the Year award, with Business Director Kerwin Tan and Junior Account Manager Kathryn Navalta receiving the honor. Brand Partner of the Year: INSPI Kerwin Tan, Business Director Kathryn Navalta, Junior Account Manager

 

On the other hand, Seller of the Year JG Superstore saw new heights after moving their business online. Owners Oliver and Jill Tan started their business as a small retail store carrying innovative gadgets but would only have as little as one sale per day. After deciding to sell their products in Shopee back in 2016, their business has grown over 10x in the last seven years, with sales seeing at least 3x the GMV during double-digit campaigns. Through the e-commerce platform, they are also able to expand their customer base and reach new customers outside of Metro Manila. To date, they carry 180+ brands and have become a trusted store for various gadgets, equipment, and accessories online.

Program Manager Mark Fernandez from Metrobank receives the Bank Partner of the Year award. Bank Partner of the Year: Metrobank Mark Fernandez, Program Manager

SB19’s Pablo and Stell are joined by Shopee PH Head of Marketing Huiyan Pan to put on a thrilling show for the guests at the Shopee Super Awards 2023. Pablo & Stell of SB19 with  Huiyan Pan, Head of Marketing Shopee Philippines

 

To thank users for their continued patronage, Shopee users are being treated to exciting deals and discounts in the upcoming 12.12 Mega Pamasko Sale. This includes free shipping with P0 minimum spend, exclusive 70% off on Pamasko Deals from a wide roster of brands and sellers, Shopee Mall Outlet deals with discounts of up to 90% off, and Shopee Live Milyonaryo where lucky winners can walk away with up to one million pesos!

Entrepreneur Jill Tan wins Seller of the Year for JG Superstore. Seller of the Year: JG Superstore Jill Tan, Owner

Social media personality and content creator Karen Reyes wins Shopee Live Entertainer of the Year. Shopee Live Entertainer of the Year Karen Reyes

 

Users can also anticipate discounts from brands like Callie, Cetaphil, Crown, gomo, Infinix, INSPI, Issy, Itel, JBL, Keds, Kleenfant, L'Oreal Paris, Mikana, MSI, Organic, Organic Skin Japan, P&G Beauty, Shigetsu, Sperry, Sunnies Face, Tecno, Tiny Buds, Unicare, Unilever, vivo and Zeus.

Actress, model, and host Denise Laurel is named the Shopee Live Crowd Favourite of the Year. Shopee Live Crowd Favourite of the Year Denise Laurel

 

What are you waiting for? Mark your calendars for a year-end shopping extravaganza like no other this 12.12!