Dagupan came alive with flavor and local pride as SM Center Dagupan took part in the city’s iconic Bangus Festival, hosting the vibrant Bangus Festival Food Fiesta and offering up to 70% off in its summer sale. The event also highlighted SM's commitment to supporting local entrepreneurs through the SM for Micro, Small, and Medium Enterprises (MSMEs) initiative.

Known as the Milkfish Capital of the Philippines, Dagupan’s annual Bangus Festival is more than just a celebration—it’s a tribute to the hardworking community and rich culture that define the city. This year, SM Center Dagupan didn’t just participate; it made the festivities even more memorable. 

In the photo: SM Supermalls Assistant Vice President for Micro, Small, and Medium Enterprises (MSMEs) Royce Cabunag (5th from left), with Department of Trade and Industry (DTI) representatives led by Atty. Joseph Manuel Pamittan (center), along with the MSMEs, at the launch of the Bangus Festival Food Fiesta at SM Center Dagupan in Pangasinan.

From April 25 to 30, SM shoppers and festival-goers enjoyed a feast for the senses with flavorful bangus-inspired delicacies, cultural exhibits, and handcrafted local products — all made possible by MSMEs proudly featured under the SM for MSMEs program.

Freshly packed dried fish from Micro, Small, and Medium Enterprises (MSMEs) attract food lovers.

“The Bangus Festival is a celebration of everything that makes Dagupan special — resilience, creativity, and community. By spotlighting our MSMEs, we’re helping bring their passion and products to a wider audience,” shared Joaquin San Agustin, Executive Vice President for Marketing, SM Supermalls. 

Local Micro, Small, and Medium Enterprises (MSMEs) proudly display their finest bangus products.

In partnership with the Department of Trade and Industry (DTI), this event emphasized the role of entrepreneurship in regional growth — proving that when local businesses thrived, communities flourished. 

The Bangus Festival Food Fiesta showcases the best of local Micro, Small, and Medium Enterprises (MSME) offerings.

Beyond the food fiesta, mallgoers dove headfirst into the Bangus Festival Sale, where summer finds were up for grabs at up to 70% off — a perfect blend of shopping, savings, and celebration.

The SM for MSMEs initiative continued to be a cornerstone of SM Supermalls’ advocacy to uplift small businesses across the country. By supporting festivals like Bangus, SM reaffirmed its commitment to empowering local talents and traditions, ensuring that Filipino pride and enterprise went hand-in-hand. 

A local vendor showcases their delicious bangus treats.

Voters fill the venue at SM North EDSA during the 2023 Barangay and Sangguniang Kabataan Elections.

The countdown to the May 12, 2025 National and Local Elections has begun, and casting your vote is now easier than ever.

In partnership with the Commission on Elections (COMELEC), SM Supermalls is launching the Mall Voting Program (MVP) in 20 select SM malls across the country, bringing the voting process closer to home.

Gone are the days of sweltering heat and overcrowded school gyms. This May 12, eligible voters assigned to MVP locations can head to their designated SM mall to vote in a secure, accessible, and air-conditioned environment. Whether you’re a busy parent, a working professional, or a senior citizen looking for comfort and ease, the MVP is designed to improve your voting experience—one step (or escalator ride) at a time.

Who Can Vote in the Mall?

Only voters whose precincts were officially transferred to a mall. This is indicated in the final list from COMELEC.

How Can I Confirm If I Vote in a Mall?

Check any of the following:

●precinctfinder.comelec.gov.ph
●Your Voter Information Sheet (VIS)
●Mall posters or tarps
●Barangay caravans or your local COMELEC office

Voting Hours at the Mall:

●5:00 AM – 7:00 AM — Priority: Seniors, PWDs, Pregnant voters
●7:00 AM – 7:00 PM — Regular voting hours

Can I Bring Someone to Help Me Vote?

Yes, a relative (up to 4th degree) or Electoral Board member may assist.

Can My Companion Vote at the Mall Too?

Only if their precinct was also officially transferred to the same mall.

Here’s a list of the participating SM Supermalls where you can conveniently vote this coming May 12:

1.SM City Manila
2.SM City North EDSA
3.SM City Fairview
4.SM City Sucat
5.SM City Bicutan
6.SM City BF Parañaque
7.SM City East Ortigas
8.SM City Southmall
9.SM City Cauayan
10.SM City Baliwag
11.SM City Tarlac
12.SM City Batangas
13.SM City Santa Rosa
14.SM City Puerto Princesa
15.SM City Legazpi
16.SM City Iloilo
17.SM City Consolacion
18.SM CDO Uptown
19.SM CDO Downtown
20.SM City Butuan

SM Supermalls offers a convenient mall voting experience for the 2025 elections, with 20 SM malls where people can vote.

From Luzon to Mindanao, SM Supermalls is proud to open its doors—rent-free—for the benefit of Filipino voters. And don’t worry, COMELEC’s got the backend handled: trained election personnel, full compliance with electoral rules, and tight coordination for logistics and security.

Why mall voting works

The goal? A smoother, more inclusive voting experience—especially for Persons with Disabilities (PWDs), senior citizens, and pregnant voters. Think ramps, elevators, comfortable seating, and spacious voting areas—all in a familiar and accessible setting.

“We believe democracy should be inclusive, convenient, and secure,” shared Junias Eusebio, Vice President for Mall Operations at SM Supermalls. “By offering our malls as voting venues, we’re not just making it easier to vote—we’re helping empower every Filipino to make their voice heard.” 

People sit and observe the proceedings, awaiting the election results at SM North EDSA.

Democracy meets convenience

This isn’t SM’s first time teaming up with government agencies. Through the SM Government Service Express (GSE), select SM malls already offer one-stop access to services like ID processing, permits, and more. The MVP is yet another way SM Supermalls is stepping up to serve the public in meaningful ways.

Plan ahead

Eligible for mall voting? Expect an official advisory from COMELEC about your assigned voting venue. Then, on May 12, head to your designated SM mall, bring a valid ID, and vote with ease.

Let’s all do our part—vote smart, vote safe, and vote comfortably.

Find your precinct number easily at precinctfinder.comelec.gov.ph.

For more info and real-time updates, visit www.smsupermalls.com or follow @smsupermalls on social media.

1. Free Aircon = Instant Blessing

 Let’s start with the obvious: it’s hot. Like, “my room feels like a sauna” hot. At SM, you can escape the heat without stressing over your electric bill. Come chill, hang, and breathe easy this summer—it’s comfort, community, and cool vibes, all in one breezy space.

2. The Summer Blockbuster You Star In—Only at SM Supermalls

Now picture this: golden hour beams through glass atriums, the buzz of happy crowds in the background, and you—effortlessly owning your main character moment. This isn’t a movie. This is your SM summer.

Whether you’re in the mood for a laugh-out-loud comedy, a dramatic training montage, or a pastel-filtered baking scene, SM’s entertainment zones are your perfect backdrop. Here’s your all-star cast:

SM Cinema

Genre: Epic. Atmosphere: Electric.

The screen lights up, the sound surrounds you. This isn’t just movie night—it’s theatrical immersion. With crystal-clear visuals and surround sound, SM Cinema lets you feel every scene. From superhero sagas to tearjerkers, this is where your cinematic journey begins.

Gootopia (SM MOA, SM North EDSA)

Genre: Whimsical Sci-Fi Meets TikTok Reality Show

Drip, swirl, squish. At Gootopia, you're the creator of your own slimy masterpiece. This neon-hued, sensory playground is part art lab, part ASMR heaven—and all fun.

PANA Archery (Available in 10+ SM malls)

 Genre: Action Drama with a Hero Arc

Pull. Breathe. Release. At PANA Archery, you’re not just playing—you’re training. Channel your inner Katniss or Hawkeye in this thrilling escape that sharpens your focus and unleashes your bold side.

Bakebe (S Maison, SM Aura, SM North EDSA)

Genre: Feel-Good Rom-Com with a Sweet Twist

Imagine baking in a blush-toned café with heart-shaped tools and endless frosting. At Bakebe, you’re not just making desserts—you’re starring in your very own K-drama kitchen scene.

The credits haven’t rolled yet.

At SM, the entertainment doesn’t end when the lights go up. Because here, you’re not just watching the story—you’re living it.

3. Sports, Strength & Style—Unleashed at SM

Feeling the heat doesn’t mean slowing down. This summer, turn up the energy and get moving—whether you’re hitting goals, striking poses, or just vibing in cute athleisure.

Here’s where the sweat meets style:

SM Active Hub

 From pickleball to running and beyond, the SM Active Hub transforms open mall spaces into high-energy workout zones. It’s free, fun, and community-driven.

Joining SM Active Hub is quick and easy. Just download the SM Malls Online app and follow these steps:

●Click the "ACTIVEHUB" banner on the homepage.
●Select your Active Hub community—whether it's running, pickleball, or other upcoming sports.
●Swipe to redeem your membership pass and unlock access to exclusive events, training sessions, and special deals!

SM Game Park

Your ultimate barkada battleground. Aim, shoot, score, and vibe in sleek areas built for serious fun.

SM Skating

Spin, slide, selfie. Whether you’re gliding like a pro or finding your balance, SM Skating lets you live your coolest dreams—literally.

SM Bowling

Retro lanes, cosmic lights, and milkshakes on the side. This is not a regular bowling alley.

4. Dining Goals: Global Flavors You Can Finally Taste IRL

Let’s be honest—no food post or mukbang can beat taking the first bite yourself. And this summer, SM is serving world-class flavors that bring travel to your taste buds.

Burger & Lobster (First in PH, SM Aura)

From London to Manila, this spot brings together juicy burgers and buttery lobsters for a luxe yet laid-back feast. 

Rossopomodoro (First in Asia, SM MOA)

Straight out of Naples, this Italian gem delivers chef’s kiss wood-fired pizzas and silky pastas that make every bite a love story.

Paldo (First in SM, SM Podium)

 Your favorite Korean instant brand now IRL—with hot ramyun, crispy k-chicken, and K-drama vibes.

Hoshino Coffee (First in Cebu, SM J Mall) 

Japanese kissaten realness. Hand-drip coffee, soufflé pancakes, and chill, dreamy interiors that look amazing on your feed.

And this is just the appetizer. At SM, every craving is covered, from street food staples to gourmet surprises. Get ready to taste the world—no flight required.

5. Real Shopping > Endless Scrolling

Skip the cart anxiety and click fatigue. At SM, you see it, try it, love it, and take it home now—no delays, no returns, no drama.

KKV (Biggest in PH, SM North EDSA)

A treasure trove of TikTok-worthy finds—from skincare gadgets to kawaii accessories.

Armani Beauty (First in PH, SM MOA)

Where the runway meets radiance. Luxury foundations, iconic scents, and lipsticks that slay in a single swipe.

Wilson (First in PH, SM MOA)

Performance meets tenniscore. Get kitted out in gear that’s as bold as your game.

Foot Locker (First in Cebu, SM Seaside City)

The sneaker temple has arrived. Drops, classics, and streetwear that walk the talk.

Real shopping at SM hits different—it’s instant dopamine and endless discovery, all in one stylish stroll.

So… Why Are You Still Online?

This summer, your real story doesn’t live in your cart—it comes alive at SM Supermalls. With cool air, global eats, endless fun, and stylish finds, this is your season to show up and glow up.

To know more about SM Supermalls’ Summer activities, visit www.smsupermalls.com or follow @SMSupermalls on social media.

SM Supermalls invites you to celebrate the mother figures in your life with a day filled with love, indulgence, and memorable experiences. From dining and gifts to well-deserved pampering, it’s the perfect place to plan an unforgettable day in her honor.

Savor the Moment: Delicious Stops and Global Feasts

From sunrise to sweet endings, here’s your guide to creating the perfect culinary journey.

Start her day with a hearty breakfast at George and Onnie’s in SM Megamall, where Filipino comfort classics are thoughtfully elevated. Then go make her feel like Korean royalty with a flavorful feast for lunch at Paldo, the first in SM at SM Podium, serving authentic Korean favorites with bold flavors

As the day winds down, make dinner something to remember. Go for rustic Italian flavors at Osteria Antica, the first in the Philippines at SM Podium, or treat her to a luxurious spread at Niu by Vikings, available at SM Aura and SM Podium. You can also go and toast to her amazingness at Barcino in S Maison.  

And because she deserves nothing less than a sweet finale, wrap up this delicious day with artisanal pastries from PAUL Boulangerie et Patisserie—the first in PH at SM Aura and PAUL Le Café first in SM at SM North EDSA, also available in SM Megamall. 

Gift Ideas: Beautiful Finds for a Beautiful Soul

Make her smile with something she can unwrap and remember. For timeless home pieces, find thoughtful picks at Crate & Barrel—the first in the Philippines at SM Megamall, also available at SM Aura. You can also bring innovation into her everyday with premium appliances from Dyson, available at SM North EDSA, SM MOA, SM Aura, and SM Podium.

For a little extra glow, discover the must-haves at Kiko Milano, the first in the Philippines at SM MOA, also available at SM Megamall and SM North EDSA. You can also spoil her with luxury beauty from Dior Beauty, available at SM Podium, SM MOA, and SM Aura.  

Complete the special moment with elegant jewelry from Charriol, available at SM Podium and SM MOA. For a more personal touch, explore beautiful charms and accessories at Pandora at S Maison, SM Aura, SM Megamall, SM MOA, SM City Fairview, and SM North EDSA.  

Pamper Ideas: The Me-Time She Deserves

Treat her to a well-deserved escape fit for royalty. Start with a rejuvenating facial at K Skin in SM North EDSA and SM MOA, or explore personalized skin treatments at Dermstrata Atelier, with locations at SM North EDSA and SM MOA, or give her the gift of radiant skin with world-class care at Belo, available at SM Megamall and S Maison. 

For a full-body escape, let her recharge at Mandara Spa, offering serene spa experiences at SM North EDSA and S Maison.

Sometimes a little refresh is all it takes to make her feel even more like herself, so let her enjoy a fresh manicure-pedicure at TOPGEL Nail Salon, available at SM MOA and SM North EDSA. You can also spoil her with a new hairdo at HairShaft Salon in SM Podium or treat her to premium Japan-made lashes at Ayumi Salon at SM Aura, SM MOA, and SM City Fairview.

This Mother’s Day, Make her Feel Loved at SM

From heartwarming meals and thoughtful gifts to the relaxing moments made just for her—everything for Mom is right here at SM Supermalls. So go ahead and celebrate love, laughter, create more meaningful moments this #MothersDayAtSM.

Make it a day she’ll never forget—only at SM, bringing you a #NewEraOfFirsts.

Don’t forget to like and follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events!

From savoring diverse flavors to refreshing your style with just the right accessory, there’s joy in making everyday life feel special.

This spirit of discovery comes alive as SM Supermalls in Davao introduces a fresh era of firsts, bringing new experiences to the community.

Pro-level Content Creation at SM City Davao

Achieve your influencer dreams and transform every adventure into star-studded content with the newly opened, first-in-Mindanao Insta360 store. Capture your explorations with a wide array of cameras and accessories—perfect for creative professionals and passionate content creators alike.

Insta360 features the latest camera models including the Insta360 X4, Ace Pro 2, and GO 3S—renowned for their ability to capture stunning details and deliver high-quality performance across various environments. In addition to their cutting-edge cameras, the store also offers a range of accessories and add-ons to elevate your shooting experience and streamline your content production. 

Bountiful Flavors at SM Lanang

Expect more to look forward to with the soon-to-open Hakura Udon this coming May 2025—a Japanese-inspired restaurant, promising an authentic dining experience in Davao. From traditionally made udon noodles to a perfectly crispy serving of tempura, indulge in the mouthwatering flavors of freshly prepared Japanese classics—served right at your table. 

Feast like a king with Buffet 101—satisfy your palate at this all-you-can-eat restaurant that will open its first-in-Mindanao branch on May 15. Eat to your heart’s content with their diverse selection of international cuisines, crafted to delight your every cravings.

From small surprises to big thrills, the excitement of new experiences is now closer than ever with SM Supermalls here in Davao.

Explore everyday in Davao—only here at SM Supermalls, bringing you a #NewEraOfFirsts. Don’t forget to like and follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events!

SM Supermalls marked Labor Day with one of the country’s largest simultaneous job fairs, held on May 1 across 20 locations nationwide. The 2025 Job Fairs offered thousands of job seekers new opportunities, reinforcing SM’s commitment to supporting Filipino workers. 

President Ferdinand “Bongbong” Marcos Jr. delivers the keynote message at the Labor Day Job Fair main event at the SMX Convention Center Manila last May 1, 2025.

Connecting job seekers to employment opportunities 

The Labor Day job fairs drew a significant number of participants, with 14,864 job seekers in attendance and 2,091 successfully hired on the spot. This reaffirms the vital role SM Supermalls plays in national employment efforts. 

A large crowd fills SM City Bacolod as job applicants explore opportunities at the May 1 Job Fair.

The nationwide SM job fair results in 2,091 on-the-spot hires, and several of these successful applicants pose for a photograph with President Ferdinand “Bongbong” Marcos Jr., Department of Labor and Employment (DOLE) Secretary Bienvenido Laguesma, Technical Education and Skills Development Authority (TESDA) Secretary Kiko Benitez, and Department of Health (DOH) Secretary Dr. Ted Herbosa.

SM City Cabanatuan celebrates instant success as career seekers are hired on the spot.

An employment seeker displays their "Hired on the Spot" moment at SM City Tuguegarao.

An SM Supermalls representative engages with a job candidate at SM City Sto. Tomas.

Renewal of partnership with Jobstreet by SEEK

SM renewed its strategic partnership with Jobstreet by SEEK, one of the leading digital employment platforms in the country. The continued collaboration strengthens both physical and online recruitment channels, helping connect more Filipinos to the jobs they deserve.

Stories from the ground: Real lives, real impact

Across the 20 participating SM malls and venues, heartwarming success stories emerged. From first-time job hunters who landed their dream roles to new opportunities, the on-ground atmosphere was electric with hope.

“Mabilis ang process ng Job Fair, at saka lahat andito na. Yung mga requirements na kailangan sa paghahanap ng trabaho, nandito na. Malaking bagay po 'yun,” said a hired-on-the-spot room attendant.

Partners praised the seamless logistics, heavy foot traffic, and presence of government booths from the Social Security System (SSS), Philippine Health Insurance Corporation (PhilHealth), and Pag-IBIG, making the process smoother for both applicants and recruiters. 

Government booths provide on-site support, streamlining the application process for both job searchers and recruiters.

More opportunities ahead: May Job Fair series continues

The momentum continues with weekly job fairs lined up across SM Supermalls. Everyone is invited to take their shot at meaningful employment, especially at the SM Group Exclusive Job Fair on May 29 at SM City Dasmariñas. Here’s the full May schedule:

May 22
● SM City Lucena
May 26
●SM City Caloocan
May 29
● SM City Dasmariñas
May 30
●SM City Legazpi
●SM City Trece Martires

Hopeful applicants browse job listings at SM City Davao.

SM Supermalls: Driving employment, empowering communities

With every job fair, SM Supermalls strengthens its role as a catalyst for economic empowerment, community development, and sustainable livelihood. Don’t miss your next opportunity—your future starts here. 

A job hunter delves into various roles at the SM Labor Day Job Fair at the SMX Convention Center Manila.

An SM team member at the SM City Roxas Job Fair guides community members through the application process.

SM Supermalls embraces sustainability as a way of life rather than a one-time effort. In celebration of Earth Day 2025, SM encourages everyone to take part in small, everyday actions that positively impact the planet. Through innovative programs, eco-friendly infrastructure, and active community involvement, SM malls continue to set the standard for greener living.

"Our malls are more than shopping destinations—they’re spaces where people and the planet can thrive together," said Engr. Liza Silerio, Vice President for Corporate Compliance and Program Director of SM Cares for Environment. "Through programs that are easy to join, SM makes it possible for every visitor to take part in a more sustainable future."

Here are 7 sustainable ways SM is turning its pledge into everyday impact—and how you can take part:

1. Plug in Your EV—for Free

With 123 EV charging stations across 69 malls, SM has disbursed over 14,500 kWh of clean electricity to electric vehicle users, with 50 more chargers planned in 2025. It’s free, easy to access, and part of SM’s commitment to low-emission mobility. 

An electric vehicle charges at SM North EDSA’s Electric Vehicle Charging Station—one of 123 across 69 SM Supermalls nationwide.

2. Walk into Solar-Powered Spaces

SM currently operates 47 malls and properties with solar installations, generating 27.6 GWh of clean energy in 2024 alone—the equivalent of removing over 4,100 cars off the road. With a goal of 100MWp rooftop solar capacity by 2027, more solar rollouts are planned for 2025. 

SM City Tanza powers up with 2,286 solar panels, generating a peak capacity of 1,257.30 kW—part of SM Supermalls' commitment to clean and sustainable energy.

3. Experience Greener Malls with Natural Lighting

From Sky Gardens and skylights that allow natural light to brighten spaces and reduce electricity use, to LED lighting and motion sensor escalators, every corner of the mall is designed with energy efficiency in mind. SM also contributes 110 MW of capacity to the DOE’s Interruptible Load Program. 

Natural light streams through the skylights of SM Supermalls, helping reduce electricity consumption while creating a bright, welcoming space.

4. Support a Waste-Free Future

Launched in 2023, SM’s #SMWasteFreeFuture campaign enforces proper waste segregation across all mall tenants through RDC (Recyclable, Disposable, Compostable) bin systems. Internally, SM is also building a culture of sustainability among employees, proving that change starts from within.  

SM employees lead by example as they properly segregate waste using the RDC (Recyclable, Disposable, Compostable) bin system—showing that building a #SMWasteFreeFuture starts from within.

5. Turn Trash into Treasure at Trash-to-Cash

Held every first Friday and Saturday of the month, this recycling market has helped exchange over 1 million kilograms of recyclables annually across SM malls nationwide. Visitors can bring paper, plastic, metal, or even old appliances—and exchange them for cash. 

Students weighs recyclables during SM Cares’ Trash to Cash, showing that small actions can lead to a greener future.

6. Recycle Smarter with Plastic and E-Waste Collection

Drop off used plastics at 15 participating SM malls and e-waste bins at Cyberzone areas nationwide. So far, these programs have diverted 63,874 kg of plastics and over 11,000 kg of e-waste from landfills—thanks to partnerships with Friends of Hope and Smart/PLDT. 

Unused and damaged electronic items are being let go through SM’s E-Waste Collection located at Cyberzone.

Mall customers drop off used plastic wastes at SM's Plastic Collection Program—proving that small actions can lead to a cleaner, greener future for all.

7. Join Coastal Cleanups that Protect Our Seas

In 2024, over 27,000 volunteers across 15 SM malls helped collect more than 157,000 kg of trash from coastlines and waterways. SM also initiates weekly and quarterly coastal cleanups, proving that when communities work together, the ripple effect reaches far and wide.  

SM Bataan employee volunteers during the International Coastal Cleanup, working together to help protect our oceans.

From recycling programs to coastal cleanups, solar panels to EV charging stations, every small act adds up. And at SM, Earth Day isn’t just April 22—it’s every day.