Kwento Ni Toto

2026/04/02

Instant Jobs, Real Impact at SM Job Fair in North EDSA

Toto 4/02/2026 10:58:00 PM

For many Filipinos, finding a job can take time, patience, and a bit of luck. At SM Supermalls, that journey is becoming faster and more accessible. The SM Group Job Fair at SM City North EDSA brought together job seekers, employers, and government agencies in one space—turning a single day into a real opportunity for employment. For some, it meant walking in with hope and leaving with a job offer in hand.

“Hindi ko po akalain na matatanggap ako ngayon,” shared Felo Garcia, hired on the spot as a Sales Associate. “Salamat po SM dahil makaka-provide na ako sa mga pangangailangan ng anak ko at pamilya ko.”

Another hired-on-the-spot applicant, Joel Azores, emphasized the credibility and impact of the event, saying, “One hundred percent ka po matatanggap sa Mega Job Fair dahil puro legit na company dito.”

With 25 participating employers, more than a thousand job seekers, and 236 or 22% hired on the spot, the annual SM Group Job Fair at SM City North EDSA once again proved to be a powerful platform for connecting Filipinos to real and immediate employment opportunities.

Led by SM Retail, the job fair gathered companies from across the SM Group’s diverse businesses—spanning malls and real estate, retail, food and beverage, logistics, education, and banking. More than just high foot traffic, the event delivered high intent, high engagement, and strong hiring outcomes.

From application to employment—on the same day

One of the strongest highlights of the job fair was the number of applicants hired on the spot (HOTS), showcasing the efficiency and accessibility of SM’s hiring ecosystem. For many job seekers, the experience was nothing short of life-changing. Through on-site interviews and real-time assessments, applicants were able to move quickly from application to employment—removing the long waiting periods often associated with traditional recruitment.

A job fair that works for real people

For many first-time job seekers and breadwinners, the SM Job Fair offered not just jobs—but relief, speed, and hope.

“Makakatulong yung ganitong pa-event sa mga pamilya,” shared Joshua Bulauitan, hired on the spot as a Sales Clerk. “Kung wala kang trabaho at nagigipit ka na, pumunta ka lang dito—may instant trabaho ka.”

This immediate hiring momentum reflects SM Retail’s consistently strong hiring demand and absorption rates, ensuring that SM Job Fairs translate into real jobs—not just applications.

Employers meet job-ready talent, faster

Employers likewise cited the effectiveness of SM Job Fairs in reaching the right candidates efficiently.

“Sumali po kami dito because we are looking to hire more employees,” said Lyka Sababan of SM Appliance Center. “Alam po namin na maraming jobseekers ang pumupunta dito, and effective po talaga ang job fairs para sa mga companies na naghahanap ng new employees.”

Meanwhile, financial services firms highlighted the long-term success of hires from SM Job Fairs.

“The candidates we hired from our last job fair here at SM North EDSA have good profiles,” shared Tia Macatlang of BDO Life, “and we see that they are now successful financial advisers.”

Strengthening employment through public-private collaboration

The job fair was held in partnership with key government agencies, including the Department of Labor and Employment (DOLE) and the Public Employment Service Office (PESO)—underscoring the value of public-private collaboration in employment generation.

“Malaki ang tulong ng SM Supermalls sa PESO at DOLE,” said Jon Tito, Group Leader of QC PESO. “Kinakalat nila ang opportunities para sa mga naghahanap ng trabaho.”

SM Government Service Express: making hiring easier, faster

To further simplify the employment journey, the job fair featured SM Government Service Express, a one-stop hub where applicants could process pre-employment requirements in one location.

Participating agencies included the Social Security System (SSS), Pag-IBIG Fund, PhilHealth, and the Philippine National Police for police clearance.

“Pinapadali ng ganitong job fairs ang mga oportunidad para sa jobseekers,” explained Adolf Hernandez of PhilHealth QC. “May hired on the spot ka na, at nandito na rin ang mga government agencies para sa requirements.”

SSS echoed this, emphasizing accessibility: “Importante na sumasali ang mga government agencies sa job fairs,” said Ava Michelle Estrella of SSS, “kasi on the spot, natutulungan namin ang applicants sa pagkuha ng requirements.”

Bringing opportunities closer, nationwide

Following the strong turnout at SM City North EDSA, SM Supermalls continues to bring job opportunities closer to Filipinos with a series of job fairs nationwide this March:

March 4 – SM Center Antipolo

March 6 – SM Mall of Asia

March 11 – SM City Davao

March 13 – SM City Trece Martires

March 20 – SM City North EDSA

March 25 – SM City Urdaneta Central

March 26 - SM City Tuguegarao

March 27 – SM City Trece Martires

March 27 – SM City Cauayan

Job seekers are encouraged to bring multiple copies of their resume, valid IDs, and other basic pre-employment requirements, and to arrive early to maximize interview opportunities. Admission to SM Job Fairs is free and open to the public, unless otherwise specified.

For updates on schedules and participating employers, applicants may visit SM Supermalls’ official social media pages or inquire at the customer service desk of participating malls.

Turning malls into platforms for opportunity

The continued success of the SM Job Fair highlights how the country’s most loved malls are evolving beyond retail becoming platforms that deliver real-world solutions for Filipinos.

By bringing together employers, job seekers, and government agencies in one accessible space, SM Supermalls continues to max out experiences—turning malls into hubs where careers begin, requirements are completed, and futures move forward.

At SM Supermalls, opportunities don’t just exist—they feel possible.

updates

Fresh Finds in Luzon Now at SM Supermalls

Toto 4/02/2026 06:25:00 AM

We are living in a culture of devoted fandom. A new album from a rising artist quickly draws eager listeners. A concept store opening attracts curious crowds. A renewed focus on fitness gains support just as fast. Whether it’s a personality we admire or a lifestyle we aim to achieve, people are quick to show enthusiasm for what connects with them.

At SM Supermalls, that energy finds a home. The malls bring together a wide range of offerings—from trending discoveries across Luzon to everyday essentials that stand out. Shoppers return not just for convenience, but for experiences that keep them engaged. As one of the country’s most recognized retail destinations, SM continues to hold a strong place in the public’s attention.

All For Our Foodie Stans

Ah yes, food. Who isn’t a fan, right? From familiar dining destinations to new food hubs to explore, we are stanning hard!

● Pho Hoa

A fan of Vietnamese classics? The soon-to-open, first-in-Cavite Pho Hoa at the Upper Ground Level of SM City Bacoor serves soulful bowls of pho, alongside staple sides like spring rolls, vermicelli bowls, and flavorful rice plates. With meals that’ll remind you of your last trip to Vietnam, Pho Hoa is the perfect spot to savor the familiar flavors of the country.

● Frankie’s New York Buffalo Wings

For all our buffalo wings stans, the first-in-Bulacan Frankie’s New York Buffalo Wings at the West Wing of SM City Marilao brings its iconic variations to the table, with flavors ranging from classic buffalo to garlic parmesan and honey sriracha. Craving wings? This is your chance to dig in until you drop.

● Manam

And if you’re simply a fan of home, Manam in the Ground Level of SM City Marilao is your best pick! The first-in-Bulacan, Manam elevates Filipino comfort food with creative twists. Ever heard of their iconic Watermelon Beef Sinigang? Yep, that’s Manam for you!

All For Our Lifestyle & Fashion Stans

If she’s having it, we’re ALL having it. Trends let us feel part of a community where we truly belong. From accessories you can carry all day to lifestyle must-haves, we’re all about riding the hype.

● Aquaflask Designs

If you're a fan of carrying your personality with you, the first-in-Batangas AquaFlask Designs makes hydration look good with functional, sleek tumblers that you can customize—from colors and sizes to all the accessories you can pair them with. Opening soon at the Ground Level of SM City Batangas, AquaFlask Designs lets your personality shine through whether you're heading to the gym, to class, or just malling around SM.

● Sunnies Studios

Sunnies Studios continues to be a staple for eyewear and lifestyle essentials. Its newest store at the Ground Level of SM City San Pablo brings that signature cool directly to your everyday wardrobe and gets you looking like your idol. Known for trendy and timeless styles, Sunnies Studios offers a range of eyewear for all our accessories stans out there.

● The Loop

All for our tech-savvy stans, The Loop at Level 3 of SM Center Tuguegarao Downtown is your newest go-to spot for anything gadget and gadget accessories, bringing in products that are sure to empower you whether you're a student, a professional, or just vibin’ through life.

● Decathlon

For sport and adventure stans who love gearing up for every experience, the newest Decathlon at Level 3 of SM City Grand Central brings over 70 sports’ worth of equipment, apparel, and accessories into one space. From running shoes to yoga mats, hiking gear to swim essentials, Decathlon location makes it simple to shop everything you need to stay active and stylish.

All For Our Wellness Stan

Wellness first? Healthy fitness habits? We can’t help but stan those who take good care of themselves—and lowkey, we all aspire to be like them!

● Iremia Headspa

If wellness is your goal this year, Iremia Headspa at the 2nd Level of SM City Clark is where self-care becomes part of your everyday life. A first in SM, it offers structured head and scalp treatments focused on relaxation and reset. Wanna be your own #1 fan? This is the spot for anyone who’s ready to take their well-being seriously.

● Anytime Fitness

For fitness stans focused on building a healthier body, the new Anytime Fitness at the Lower Ground Floor of SM City Trece Martires brings the globally recognized 24/7 gym experience right into your routine. Equipped with machines and tools for every fitness goal, AF is where your fitness journey becomes more accessible and more fun to return to.

ICONIC—SM Supermalls stan here! From the best in fitness and wellness to dining concepts you’re sure to love, whatever you’re stanning in life, your most-loved SM Supermalls has got it all for you.

Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events.

2026/04/01

Water

SM Supermalls pushes forward with its water stewardship efforts

Toto 4/01/2026 10:12:00 PM

For more than three decades, SM Prime Holdings Inc. has promoted responsible water management through SM Supermalls, aiming to help build a more resilient water future. The company began investing in sewage treatment facilities in the late 1990s, starting with SM Southmall. These systems play a key role in protecting public health and the environment while supporting surrounding communities. Today, sewage treatment plants are standard in all 89 SM malls, helping reduce water waste, limit pollution, and protect vital water resources.

SM Supermalls embeds water conservation practices across its operations. Recycled water is used in water closets for flushing, cleaning, and watering greens. Additionally, efficient low-flow fixtures and water-saving technologies prevent unnecessary consumption at scale.

"SM had always been conscious of its environmental impact on shared social good. Our water journey is rooted in our commitment to maximize what we borrow from the environment, creating resiliency for future generations,” said Liza B. Silerio, SM Supermalls Vice President and Head of Sustainability and Resilience.

Today, SM is evaluating centralized STPs that can serve multiple developments and allow for inter-building treatment systems, lowering operational costs, and enhancing process efficiency. "Part of our water resilience framework is building long-term capacity for water disruptions. Since the standardization of STPs across our malls, SM took it a step further and scaled its water sustainability efforts," said Silerio.

A first in the industry, SM City Baguio's Rainwater Treatment Facility has already processed almost 20,000 cubic meters of rainwater into potable water since it was launched, providing 30% of the mall’s total monthly clean water requirement since 2023. This translates to saving the equivalent of 12.7 million, 1.5-liter mineral water bottles or almost eight Olympic-sized swimming pools of freshwater from the grid.

Leveraging the mall’s nationwide reach, SM further campaigns sustainable water use through consistent awareness and engagement, SM creates public awareness and education campaigns through its Corporate Social Responsibility arm, SM Cares to activate future water stewards in the community.

This proactive and efficient approach resulted in SM malls receiving multiple industry distinctions such as the Bantayog ng Lawa Award from the Laguna Lake Development Authority (LLDA) and the first ever Gawad Taga-Ilog Award bestowed upon a private entity by the Department of Environment and Natural Resources (DENR).

"We’ve come a long way since the 90’s. It’s heartwarming to be recognized by our community and peers, but we continue to work harder for future generations because water is a universal human right. By implementing these sustainability measures, SM aims to move forward with greater purpose and greater possibilities," said Silerio.

Vinta Market opens at SM City Zamboanga

Vinta Market opens at SM City Zamboanga, spotlighting local MSMEs

Toto 4/01/2026 07:05:00 PM

When SM City Zamboanga opened on March 20, it also put a spotlight on local entrepreneurs with the launch of Vinta Market, a colorful marketplace designed to support micro, small, and medium enterprises (MSMEs) from across the Zamboanga Peninsula, giving them a space to showcase their products and connect with more customers.

The ceremonial opening marks the launch of Vinta Market, a vibrant marketplace dedicated to showcasing proudly local products from MSMEs across the Zamboanga Peninsula

Launched in partnership with the Department of Trade and Industry (DTI) Region 9 and the SM for MSMEs program, the Vinta Market brings together 20 local MSMEs, showcasing proudly regional products ranging from handcrafted items and artisanal goods to local delicacies, fashion pieces, and unique souvenirs.

SM Supermalls executives and DTI Region 9 officials lead the ceremonial opening of the Vinta Market at SM City Zamboanga, celebrating a new platform for local MSMEs. (L-R: DTI Zamboanga Sibugay Provincial Director, Ma. Rovie Manzanares; DTI Zamboanga City Office Provincial Director, Grace Aduca; SM Supermalls AVP for SM Communities Program, Royston Cabunag; DTI Regional Director Al-Zamir Lipae; SM Supermalls SAVP for SM Communities Marketing, Pats Dy; DTI Assistant Regional Director, Maridel Dengal; and SM Supermalls Executive Vice President for Marketing, Joaquin San Agustin)

Inspired by the iconic vinta, the traditional sailboat known for its vibrant sails and deep cultural roots in Mindanao, the Vinta Market reflects the same spirit of color, movement, and community. The marketplace brings together passionate entrepreneurs and skilled artisans, offering mallgoers a lively and meaningful shopping experience rooted in local culture.

More than just a retail destination, the Vinta Market serves as a growth platform for MSMEs—and for many entrepreneurs, this opportunity translates into real business expansion and sustained livelihood.

“We are very happy for the opportunity given to us by SM City Zamboanga… because of that, I have a growing market and a lot of suki na at SM,” shared Maria Donna of Marya Soaps and Scents from Pagadian, highlighting how increased visibility at SM has helped strengthen her customer base.

For heritage artisans, the impact goes beyond business—it’s about preserving culture and passing traditions to future generations. “Maraming salamat sa mga opportunity na mga ganito na pwede kaming magbenta para makahanap lalo ng market… kayo na ‘yung kasangga namin sa pag-promote ng aming weave,” said Evelinda Otong, a 4th generation Yakan weaver, underscoring the importance of platforms like SM in sustaining local craftsmanship.

Through capacity-building programs and expanded market access, MSMEs are also able to scale their operations and reach wider audiences.

“With their trainings and seminars, we’ve learned a lot… we’re proud to say that we supply all over the Philippines—and with SM Supermalls, our products can reach around the country and are now in the mainstream market,” shared Shaun Alavar of Alavar Food Products, reflecting the broader growth opportunities enabled through the partnership.

Featured MSMEs proudly showcase their locally made products at the Vinta Market, highlighting the passion and dedication behind every creation.

During the launch event, SM Supermalls executives, DTI officials, and partner stakeholders joined entrepreneurs and guests in celebrating the opening of the marketplace—highlighting a shared commitment to empower local businesses and provide them with greater market opportunities.

Visitors explored booths filled with proudly local products—each representing stories of craftsmanship, passion, and perseverance. The marketplace quickly became a vibrant hub where mallgoers discovered unique regional goods while supporting local livelihoods.

Intricately crafted local products showcase the artistry and cultural heritage of Mindanao’s talented artisans.

The launch of Vinta Market stands as one of the highlights of the opening of SM City Zamboanga, the city’s newest lifestyle destination bringing together shopping, dining, entertainment, and community experiences closer to Zamboangueños.

Locally made delicacies from MSMEs offer shoppers a taste of Zamboanga’s rich culinary heritage at the Vinta Market.

Through initiatives like the Vinta Market, SM Supermalls continues to champion Filipino entrepreneurship, providing MSMEs with accessible platforms to grow their businesses while celebrating the rich culture and creativity of local communities.

As shoppers explore the colorful stalls and meet the passionate makers behind the products, the Vinta Market stands as a vibrant symbol of Zamboanga’s thriving entrepreneurial spirit—where tradition, creativity, and opportunity sail forward together.

2026/03/21

Roja

‘Roja’ Cast Looks Back: Lessons on Loyalty, Pain, and Letting Go

Marco Polo Demo 3/21/2026 10:53:00 AM

As Roja nears its final episode, the emotions are no longer just part of the script—they’re real, and they’re shared by the people who brought the story to life.

For lead stars Donny Pangilinan and Kyle Echarri, wrapping up the series feels like saying goodbye to something that challenged them in more ways than one.

During the show’s finale media conference, both actors spoke openly about what the journey has been like—from physically demanding scenes to the emotional weight of the story.

“I want to thank the fans. Kasi kung wala sila, wala ’yung series na ’to,” Donny said, pausing as if taking it all in. “We went through a lot for this project. May mga times na na-injure talaga kami. Action isn’t really my comfort zone, but I learned so much.”

Kyle shared the same sense of pride and exhaustion. “We went through literal blood, sweat, and tears,” he said. “Nakaka-proud siya. It’s bittersweet, honestly. Excited ako for everyone to see how it ends.”

Off-camera, the cast also found themselves reflecting on the deeper themes of Roja—especially when it comes to pain, justice, and the choices people make when emotions run high.

One of the more grounded reminders came during the conversation about grief. A cast member pointed out how easy it is to let pain turn into something heavier.

“As much as we feel grief—and okay lang ’yun—we shouldn’t take it into our own hands,” the actor said. “Minsan kasi, kakaisip natin na may dapat mangyari sa isang tao, tayo pa ’yung mas napapagod at nasasaktan.”

It’s a thought that hits close to home, especially in a story built around revenge and betrayal.

Veteran actor Joel Torre also emphasized that justice isn’t something you rush or take into your own hands. “There’s a process,” he reminded. “Hindi puwedeng sabihin na magiging Robin Hood ka na lang.”

That idea ties back to one of the show’s central themes: loyalty.

“Everything leads back to loyalty,” one cast member shared. “Kung walang betrayal, walang breaking of trust, baka hindi rin umabot sa ganitong situation.”

It’s a simple statement, but one that carries weight—especially in a story where relationships fall apart because of secrets and choices.

Beyond the action and plot twists, the cast also spoke about something more personal: the value of keeping your word.

“Your word is powerful,” one said. “Money can’t buy loyalty. Money can’t buy trust. That’s something you really have to protect.”

These are the kinds of lessons that stay long after the cameras stop rolling.

On-screen, the final episodes promise intense confrontations and emotional reveals. Kyle’s character, Olsen, finally uncovers the truth about his father, while Donny’s Liam faces one of the hardest decisions of his life—turning over his own mother, Greta, played by Lorna Tolentino.

Meanwhile, tensions rise between Wendy and Greta, portrayed by Janice de Belen and Tolentino, as past betrayals resurface. Their confrontation brings in Magnus, played by Raymond Bagatsing, completing a complicated web of relationships that has kept viewers hooked.

But if there’s one takeaway the cast hopes people remember, it’s this: not everything needs to end in anger.

“There’s already so much hate in the world,” one actor said quietly. “Sometimes, it’s better to let God handle the revenge.”

As Roja takes its final bow, the cast walks away with more than just a finished series. They leave with stories of hard work, shared struggles, and lessons that feel very real—even outside the world of television.

For fans, the ending may feel sudden. But for those behind the scenes, it’s something they’ll carry with them for a long time.

2026/04/02

Instant Jobs, Real Impact at SM Job Fair in North EDSA