Families across the country are set to celebrate Easter with a variety of activities as SM Supermalls rolls out themed events in its malls nationwide. The seasonal offering brings together entertainment, games, and family-friendly experiences in one place.

SM Supermalls is transforming its spaces into festive venues for Easter, featuring egg hunts, parades, and colorful photo spots available until April 5. Visitors can take part in a range of activities designed for all ages, whether for children or groups looking for a day out.

 

Gather around the table and enjoy authentic Taiwanese hotpot at Ninepot.

Perfect for group dining, Ninepot brings people together over warm, flavorful broths and customizable sets perfect for sharing.

Indulge in a timeless bowl at Mak’s Noodle (SM Megamall, SM Mall of Asia)

Share a comforting bowl and good conversation at Mak’s Noodle.

Craving something comforting? Enjoy authentic Hong Kong noodles, known for their flavorful broth and signature thin egg noodles—ideal for a quick yet satisfying meal together.

Savor rustic Italian flavors at Osteria Antica (The Podium)

Make your Easter gathering extra special with a refined Italian feast at Osteria Antica.

For a more elevated group dining experience, treat the family to refined Italian dishes like the Pompano Al Forno—perfect for special Easter gatherings.

Enjoy steakhouse comfort at Mamou (The Podium, S Maison)

Indulge in perfectly cooked steaks and rich, satisfying sides at Mamou.

A go-to spot for group dining and special occasions, Mamou serves hearty steakhouse favorites best enjoyed with your loved ones.

Experience Japanese elegance at Hoshino Coffee (SM North EDSA, SM Megamall, SM City East Ortigas)

Slow down and savor quiet moments over coffee and desserts at Hoshino Coffee.

End the day with hand-brewed coffee and fluffy soufflé pancakes that are perfect for relaxing and sharing sweet moments after a full day.

After a satisfying meal—or even before you start—make the most of your visit with these Easter activities:

Strike your best pose at the Bunny Photo Corner

Snap photos at vibrant Easter setups filled with pastel colors, bunny props, and playful backdrops—perfect for capturing fun family moments and colorful Easter memories.

Walk proudly at the Easter Runway Costume Contest

Dress your kids in their cutest Easter outfits and let them shine at the Easter Runway Costume Contest at SM Supermalls nationwide.

Dress up in your most creative Easter outfits—bunny ears and all—and strut your stuff at the Easter Runway Show. Kids and families can join in for a chance to win fun prizes.

Hop into the Easter Eggventure Game
Go on a digital egg hunt around select SM Supermalls, where hidden QR-coded eggs unlock points and exciting rewards through the Play at SM website. Make sure to explore every corner for a truly exciting adventure—it’s a fun, high-tech twist on a classic Easter tradition.

Unleash artistry at Easter Art Lab
Let kids get creative at the Easter Art Lab, where they can paint, craft, and bring home their own colorful creations—a fun keepsake from a full day of Easter fun.

March in the Easter Parade

Celebrate Easter with a full day of excitement, featuring fun-filled games, a creative costume contest, and amazing prizes.

Watch beloved Easter characters come to life in festive parades across select malls. Dance along, interact with mascots, and soak in the cheerful atmosphere as the whole family celebrates together.

Honor tradition with a meaningful Easter Blessing
For families who want to celebrate the deeper meaning of Easter, select malls will hold Easter Sunday Mass on April 5, offering a quiet moment to pause, reflect, and give thanks.

Whether you’re dining with loved ones, hunting for eggs, or enjoying a full day of activities, your most loved mall, SM Supermalls is the place to be this Easter. Don’t miss out—plan your visit and make it an Easter to remember.

SM Prime Holdings Inc. is expanding its renewable energy efforts as it continues to adopt solar power across its properties nationwide. The move supports both sustainability goals and the growing demand for electricity in surrounding communities.

To help ease pressure on the power grid and improve electricity availability, SM Prime has installed rooftop solar power systems across its properties and its network of SM Supermalls. Since launching its first solar panel installation at SM North EDSA in 2014, the company has significantly increased its capacity. Today, the clean energy generated from these systems is enough to power a city the size of Mabalacat, Pampanga, or Mandaue, Cebu.

 

Maximizing space makes room for energy efficiency

By utilizing this space, SM generates enough power to run 1,000 escalators a day or power 1,800 homes for a month.

Another innovative application of means to harness solar power can be found in SM City Bicutan's solar-powered parasols decorating its Sky Garden. The understated use of the solar-powered parasols not only add to the Sky Garden's ambience but also provides functional use as nighttime lighting for customers of surrounding establishments.

The parasols efficiently provide five hours of nighttime lighting for only three hours of daytime charge, effectively reducing the need to use electricity throughout the evening until the mall's closing time.

"Our approach to building malls that satisfy our customers and stakeholders go beyond giving them what is expected. We believe it is up to us to be proactive in enriching the mall-going experiences of Filipinos by investing in seamless, sustainable solutions that allow us to preserve natural resources for many years to come," said Tan.

Filipino ingenuity and entrepreneurship took center stage at SM Megamall this week as the 2026 DTI–Bagong Pilipinas National Trade Fair showcased the country’s best products and innovations.

 

The five-day event highlighted Filipino enterprise, creativity, and resilience, bringing together micro, small, and medium enterprises, institutional buyers, and consumers in a highly accessible setting, turning commerce into a shared public experience.

DTI Secretary Ma. Cristina Roque and DTI Assistant Secretary Nylah Bautista together with Embassy Officials and stakeholders mark the opening of the DTI Bagong Pilipinas National Trade Fair 2026, highlighting how accessible platforms like SM Supermalls help bring national initiatives closer to the public (Right photo)

DTI Key Officials mark the opening of the National Trade Fair 2026, highlighting how accessible platforms like SM Supermalls help bring national initiatives closer to the public.

Held from February 18–22, 2026 at Megatrade Halls 1–3, the fair featured locally made food, fashion, home, and lifestyle products, business-matching opportunities, and curated exhibits highlighting sustainable production and elevated Filipino design. These on-ground activities supported the Bagong Pilipinas agenda by expanding market access, strengthening value chains, and creating pathways for MSMEs to scale.

SM executives (L-R) Mr. Royston Cabunag, AVP for SM Communities Program, Ms. Liza Silerio, VP for Corporate Compliance Group, Ms. Pats Dy, SAVP for SM Communities Marketing try on hand-embroidered, fashion-forward pieces by an indigenous artisan from Abra—bringing stories from the mountains to the heart of the city. Through DTI and SM, indigenous MSMEs gain wider market access, celebrating culture, craftsmanship, and inclusive growth in one shared space.

"It's rare to find a place where you can get the chance to buy the best of the Philippines, and it's good that it's in a very accessible location." -Ezekiel Rosales and Michelle Milla - Trade Fair Customers (Left photo)

"Nakakatuwa po na naipapakita namin ang aming mga gawa sa ibang lugar. Kasabay po noon ay kumikita pa kami." - Jezriff Anni - Zambulu Artworks (Right photo)

"Ang galing po kasi noon, doon lang kami sa bayan namin sa Aklan nakakapagbenta. Ngayon po, two years na kami nakakasali sa trade fairs and lumawak na po ang market namin. May mga orders na po kami galing sa ibang lugar." -Jezethel Bandiola - Bandiola's Piña Weaving (Left photo)

The staging of the National Trade Fair at SM Megamall highlighted how well-loved, high-traffic urban spaces can function as effective platforms for national programs—giving MSMEs the opportunity to reach new markets, test products in real time, and engage directly with partners and consumers.

“Our partnership with SM goes beyond providing space—it is about building a full ecosystem for MSMEs. Through SM Supermalls and its retail businesses like SM Department Store, SM Markets, and Kultura, MSMEs are given real market access, visibility, and opportunities to scale. This kind of private-sector commitment is exactly what enables Filipino entrepreneurs to grow, professionalize, and contribute meaningfully to inclusive national development,” said Cris Roque, Secretary, Department of Trade and Industry

By supporting nationally significant trade fairs, SM Supermalls broadens MSME reach through accessible, high-visibility locations, supports business growth through professional environments designed for market readiness, and contributes to nation-building by aligning its mall infrastructure with programs that generate livelihood and strengthen local industries.

The National Trade Fair fostered a powerful sense of shared purpose where commerce, culture, and community converged reinforcing the belief that economic growth is most meaningful when it is inclusive, experiential, and deeply connected to the people it serves.

As demonstrated by the 2026 DTI–Bagong Pilipinas National Trade Fair, SM Supermalls continues to deliver on its commitment on Max Out Experiences, living out its promise of “All for You.” As your most loved mall, SM Supermalls transforms its spaces into dynamic platforms for entrepreneurship, cultural celebration, and meaningful public engagement going beyond retail to champion inclusive national growth and create experiences thoughtfully designed for every Filipino.

 

When something stands out, people notice—and food is no exception. Across the metro, SM Supermalls continues to offer dining options that consistently meet expectations, serving a wide range of flavors that appeal to different tastes.

Diners can explore new restaurants and familiar favorites, all in one place. With a steady lineup of dining destinations, SM Supermalls makes it easier to find meals that satisfy cravings and keep people coming back.

It’s giving OG eats from Japan

Kaiju Ramen

Yappari

Slayin’ the soft life, one sip at a time

Super Matcha

These Crowd Flavorites are a SERVE

PoBros

Goobne

SM Prime Holdings Inc. (SM Prime) is making it easier for the public to take part in better waste management practices with the release of the SM Waste-Free Future (WFF) Manual.

 
Launched during SM’s first Sustainability Expo, the 17-page visual guide provides clear and simple steps on how individuals can engage with waste management initiatives available across SM Supermalls. It serves as a practical resource for shoppers and communities looking to adopt more sustainable habits.

"The easiest way to adopt sustainable practices is a two-pronged approach," said SM Supermalls Vice President for Corporate Compliance and Sustainability, Liza Silerio. "The first is building the avenues that make waste management accessible and easy to do. The second is ensuring that these are easy habits to build and practice in our daily lives.”

The manual combines text and visuals to enhance the "Learn - Practice - Champion" workflow, a three-step approach to make these practices easy to adapt and eventually pass on, with additional green tips and trivia. Understanding how even small, thoughtful steps can make a huge difference is key to helping reduce waste sent to landfills.

Back to Basics

To further understand the composition of our waste, SM Prime led a Waste Analysis Characterization Study (WACS) in its largest development–the SM Mall of Asia Complex. The top 10 most common waste items were identified:

PET Bottles
Plastic Cutlery
Single-use plastic
Plastic cups from coffee or milk tea
Soiled coffee paper cups
Soiled food containers
Food packaging and sachets
Soiled tissue or napkins
Soiled diapers/ sanitary products
Food waste


The SM Waste Free Future manual encourages everyone to properly dispose of waste by using designated Recyclable-Disposable-Compostable (RDC) bins made accessible in all SM Malls. PET Bottles are categorized for the Blue "Recyclable" Bins to help return these to factories for recycling.

Disposable items and containers such as plastic cutlery, single-use plastic, plastic cups from coffee or milk tea, soiled coffee paper cups and food containers, food packaging and sachets, and soiled tissue or napkins, diapers, and sanitary products are for tossing into the gray "Disposable" Bins.

Finally, all food waste with no packaging and cutlery are guided to the green "Compostable" Bins.

As one of the fastest-growing solid waste streams in the world, Electronic Waste (E-Waste), ranging from batteries to broken gadgets and technological accessories, gets special mention. SM Supermalls promotes proper disposal of e-waste through special bins in SM Cyberzone areas as easy drop-off points for recycling or processing before disposal of small, used, and defective electronic devices.

Take-action, join the movement

Every first Friday and Saturday of the month from 10:00am to 2:00pm, mallgoers can bring their trash and convert it to cash. Trash-to-Cash encourages household segregation by bringing clean and dry recyclables in designated Trash-to-Cash areas in exchange for economic incentives. The program promotes sustainable systems and the advancement of the circular economy.

To further divert plastics from the environment, SM implements its Plastic Waste Collection program across all of its properties. Since its integration in 2019, 70,000 kilograms of clean, empty, and dry consumer plastics have been collected.

Through SM Cares, SM Prime’s corporate social responsibility arm, regular coastal cleanups are organized for communities to mitigate the problem of marine pollution by removing waste before it spreads further in the seas. Last year, volunteers were able to divert 200,000 kilograms of marine litter from the ocean through three major coastal cleanups organized nationwide on top of weekly cleanups done by SM Estates.

Another Coastal Cleanup drive has been scheduled this year on March 22 across SM La Union, SM City Urdaneta Central, SM City Tanza, SM City J Mall, SM City Daet, and SM City Consolacion for World Water Day.

"Communicating waste management practices clearly and easily helps our stakeholders support our vision for a Waste Free Future. When we all come together and choose to help save our planet, even the smallest actions toward the right direction yield great results," said Silerio.