Michaela began its journey in 2005 with the opening of its first boutique on Juan Luna Street in Binondo, Manila. What started as a small shop offering high-quality fashion pieces for women quickly grew to meet the rising demand for stylish and affordable products that cater to diverse lifestyles and social classes.

Two decades later, Michaela has become a symbol of empowerment—first championing women of all backgrounds, and now embracing a broader message of “gender empowerment.” The brand continues to celebrate every Filipina at heart, fostering a community of inclusion, confidence, and self-expression.

Reflection of Strength and Beauty

More than a label, Michaela is a reflection of its customers. Michaela caters to women who are actively pursuing their goals in life, embodying resilience, strength, and style whether a working mother, a student transitioning between academics and work, or a woman who is still discovering herself.

The brand’s collections are made to fit not just the lifestyle of every Filipina but also their values, as the company chooses materials that are durable and elegant. Michaela has stayed true to its commitment: quality and timeless designs.

Girl power, girl fashion! One of the powerful weapon of women with men, their fashion statement. The fashionable the lady is the more sexier she becomes. Admit it, men drop their jaws whenever women flaunts their sexiness and shoes are just one that makes a woman sexy enough to look at. Directly aimed for the ladies market, C'NTRO is typically the ladies haven for sexy and fashionable shoes and bags.

Here's something from BUM for the teens who wants to get noticed instantly.

Standing out at school doesn’t mean you have to constantly challenge the rules and break your school’s dress code.

So before you walk down the crowded hallway again, make sure you’re clad in cool pieces and armed with the right accessories that would reflect your no-nonsense rebel attitude.

Taking off from its successful “Teevolution” campaign, which called forth an outpour of vibrant colors, bold prints, and graphic ethnic patterns, innovative brand BUM helps the youngsters today stand out by upping their style quotient and street cred before the school year starts.

Veering away from the normal and the ordinary design concepts of most local clothing labels, BUM comes up with stylish yet functional bags that carry the brand’s style philosophy: the Modern Goth Look with a touch of Glam Rock (think studded pieces, motorcycle jackets, tapered pants, oversized shirts, and the like).


This utilitarian concept was made casual by BUM, turning motorcycle jackets into cropped ones, and with notched collar jackets for boys. They can also go for the “casual cool” look with chino cuffed pants that allow them to swing from schoolwork to play without breaking a sweat.

Girls, who love pieces that can be mixed and matched with their favorite tops and bottoms, will be delighted to know that BUM has whipped up something new for them, as well. BUM introduces the rayon fabric for girls and exciting new designs such as 2-in-1 tops, casual blazers, and blouses with built-in mini designed to look like tunics.

Skinny jeans and jeggings have also found their way into BUM’s new collection. Stylish yet comfortable, these pants can flatter any shape and can be worn with a baggy top, a comfy cardigan, or a fitted jacket to create proportion. Girls with short legs can pair these with heels (stilettos or knee-high boots), while long-legged girls can opt for comfy flats.

Making a statement, however, is not limited to a person’s wardrobe. BUM has also come up with trendy bags that can complete one’s getup.

Splashed with catchy, statement patterns, the BUM Tote bag for girls/teens, for instance, are printed with provocative messages that speak volumes about the wearer’s personality or mood for the day.


Made of printed canvas mixed with poly-fine fiber, the BUM Reversible Bag is designed with eye-catching patterns and minimal accent details. Since both sides (inner and outer) have designs, it’s like having two bags in one!

Going back to school has never been this cool and fashionable.

BUM is available in leading department stores nationwide. For more information, visit www.bumequipment.com.ph or like them on Facebook at http://www.facebook.com/bumequip.

New school year just started! It's pretty obvious that not everyone has done their shopping already, especially the bags. Since bags are needed in school and it is the number necessity of students, Converse got tips how to make your shopping trip easier.

Getting a new bag is not all about style. It’s also about functionality and durability. Are you the type to carry around your books by hand? Converse small bags are the perfect complement to carry around your other school necessities. Choose one with adjustable strap to customize to your desired length for comfort, and they add a touch of casual dressing to an otherwise usual school get-up.

More notes than books? These Converse messenger bags can fit your notebooks and your everyday essentials comfortably. An adjustable strap makes it easier to switch from the laid-back hip-level bag to the more feminine waist-height bag placement. The Converse carry bag is a new offering this season, and it’s a nice alternative to a messenger bag. Be it small or medium, the bright shade of California red is a fresh pop of color against your school uniform.

Books and other heavy school things? No worries as the Converse backpacks are ready to take on the weight. Padded shoulder straps provide much needed comfort and roomy interiors can fit most if not all your school needs. Have PE classes? Then switch to a duffel bag for its bigger interior, multi-pockets and have the option to switch between hand-carrying it around or slinging it over your shoulders.

Here are some of the samples of the bags.


Whatever your school needs might be, the Converse back-to-school line is the perfect complement. Durable and functional, colorful and stylish, start your school year right with Converse. Don’t forget to like Converse Philippines on Facebook and drop by www.converse.com.ph.

To all Converse products enthusiasts and fanatics!  Here's your chance to grab some of their pre-holiday sale.  They will be starting their sale tomorrow September 16, 2011 and it will end up on September 19, 2011, so you got five days to roam around in all Converse Boutiques and buy those items that you like.   Enjoy shopping!