Bringing meaningful storytelling beyond Southeast Asia, COMCO’s senior partner and co-founder Tricia Jimenea continues as COMCO Middle East & Africa’s Managing Director opening more opportunities for COMCO in the region. Tricia is an award-winning PR professional with almost two decades of extensive experience in Media and Influencer Relations, Celebrity Marketing, Strategy Development, Stakeholder Engagement, Events Management, and Content Development.

Rising from the Ranks
As part of COMCO Mundo’s mission to Ignite Talent, numerous high-performing employees from the group’s various companies and units are also promoted. A homegrown talent from the Camp COMCO Mentorship Program Cycle 5 in 2017, Jam Bufi has demonstrated her leadership potential over the years and is now the Integrated Communications Manager of TARO AOX Inc. One of the first employees of COMCO Middle East & Africa, Rabia Yousuf has also given valuable contribution to the organization is now promoted to Account Manager.

Showing their excellence, potential and commitment to their craft, Narah Faigal and Hiacynth Ablanez of SEA Wave & Spice Multimedia Content Studio are both appointed to Senior Officers while Jaderick Buhay from TARO AOX Inc. is now promoted to Officer. With their excellent performance and unwavering dedication, COMCO Southeast Asia’s Hendrich Namoca and COMCO Mundo’s Ronette Tibay as well as TARO AOX Inc’s Joana de Guzman and Chloe Manalac are all promoted to Senior Associates. SEA Wave & Spice’s Multimedia Arts Associate Nicole Bamba is now the company’s newest regularized employee. All of them are graduates of the group’s industry acclaimed Camp COMCO Mentorship Program.

Mission 2024: COMCO in a Different League
Reinforcing its long-time commitment to excellence and unique brand of meaningful storytelling, COMCO marks another milestone in igniting brand love, social change, talent growth, and borderless collaboration as it celebrates its 8th anniversary.

Founded from the dreams of individuals to build a communications firm with a great team and unique agency culture, COMCO Mundo together with its more than 55 strong COMCOys creates collaborative experiences, attains shared goals together, and invests in inclusive growth. This unique agency culture is propagated across the group, from Southeast Asia to the Middle East & Africa, providing more opportunities for COMCOys to grow as individuals and as a team with a sense of mission.

Embarking on this milestone, COMCO Mundo is excited to announce the line-up of its flagship projects and activities prepared for 2024 including the COMCO Badminton Club, Camp COMCO Alumni Society Homecoming Cup, SEA Wave Contrbutors’ Assembly, Camp COMCO Kids, COMCO Mundo Away Days 2024, Movie Night with COMCOmigos, and COMCOlidays with Kids.

“My aim and passion to building a great team turned to a relentless goal to building a unique company that any amazing talent would dream to be part of – a creativity playground, a safe zone with a team that got your back, a craftsmanship vessel that will push forward our dreams and bring us to places, figuratively and literally.  And for you to have a great team, you need to have the right company, like a second home, for these talents to thrive and grow," said Ferdinand L. Bondoy, COMCO Mundo’s Group Chief Executive Director and Lead Strategic Communications Counsel / Partner and Co-Founder .

He added, “And as we enter our 8th year, we uphold our Mission 2024 battle cry and reinforce our unparalleled practice in a different league. We won't be constrained by the norms of the traditional practice or pressures of the dogmatic society as there's a bigger world out there and there are more compelling issues to dissect; there is a more progressive, complicated but necessary playing field to navigate, where we have a bigger mission to fulfill.”

COMCO Mundo League of Enterprises, together with its companies, is now ready to fulfill #Mission2024 in a different league. To know more about COMCO Mundo and its initiatives, visit comcomundo.com. Follow them on social media: facebook.com/comcomundo on Facebook, linkedin.com/company/comcomundo, and @comco_mundo on Instagram.

At first, I didn't have any ideas of what to write for the 'Unmasked' theme of Comco. It is the company's seasonal event to encourage bloggers to write compelling and inspiring stories, igniting the passion to write creatively.

So, this made me think again—a deep thought, like the one you see in movies where things start to move in slow motion. I just don't know why they do that when someone is always in deep thought. But anyway, I was in that notion when one past event hit me.

I remember the two stories of our young Pastor.

The first story starts with a little boy who just begins schooling at 7 years old. On his way home, he seems to lose his way and couldn't find the path back home. He started crying. As he was crying, an old man approached the little boy and asked why he is crying. The little boy said that he was lost and couldn't find his way back home. To calm the little boy, the old man asked where he lives and who his parents are. Fortunately, the old man knows the little boy's parents and their address, and the little boy safely returns back home.

After 6 years, the little boy turns into a teenager. He was invited to visit a church, but he was shy and hesitant. Then, as he enters the church, an old man approached him and said, "I think I know you. You're that boy who lost his way home, right?" The teenager suddenly smiled, seeing a familiar face, and said, "Hello po." From then on, the teenager was mentored by that old man.

The second story was about the Janitor and the helper of the church. Every Saturday, both of them happily clean the sanctuary of the church in preparation for the Sunday Worship. After the Sunday Worship, they clean the aftermath of the morning and afternoon service.

At the end of the afternoon Worship Service, there is always a small fellowship. Everyone enjoys that small 'salu-salo' (feast) with coffee and pudding. When everyone has left, the Janitor and the helper finish cleaning. Then what's left of that small 'salu-salo' (feast)  becomes the snack of the two, but often the Janitor would tell the helper to eat already and leave some for the Janitor.

The helper follows the instruction of the Janitor, but what piqued his interest is that the Janitor will not partake in the pudding; instead, he will wrap it and place it inside a plastic bag. Eager to know the reason behind it, the helper decided to wait for the Janitor and left together from the church.

As they reached near the highway, a few street children started walking towards the Janitor. They were already waiting for him. As the Janitor reached them, he started giving them pieces of pudding. That is their meal for the night.

This gesture touched the heart of the helper, and he decided to follow that footstep.

Both stories are not fragments of imagination but actual life instances that happened. Not just to someone but to people closely related to us. Stories that I didn't know until they were shared. For me, that mask is not to hide but to simply humble the deeds. There are things that do not need publicity.

Though they were two different stories, both are connected to one person. The little boy and the helper are the same person who happens to be our young Pastor. The intriguing part is that the unmasking of both the Old Man in the first story and the Janitor in the second story are the two Tatay (father) Lito of our church. And one of them is my father.

I never thought that things like this happen in real life; I thought it was only in movies and teleserye. And I never thought there are things that I don't know about my father. He is not a perfect father but knowing things like that is something that made me proud of him. He has his pride, and he also has a soft spot. 

Now I realize that all fathers are liars. They lie not intentionally but because they have to. They tend to hide the reality of life to us, how they struggle and what they have to go through everyday to provide us what we need. They hide it to give us hope of the future that we don't know of. They hide it not to discourage us about to have faith in the beauty of life even if it is full of challenges.  But in front of all that lie and secrets their positive outlook and their smile is their façade. 

Maybe I should have worn my eyeglasses more often. Or maybe I should have worn the Ocular Device Ben Franklin invented in the movie National Treasure to see beyond what a regular eyes can see. 

The story happened to be shared during the two Necrological Service for my father and for Tatay (father) Lito.

Before, I had this belief that people who shared their stories during the wake were all meant to appraise the person. But when it happened to our family, I came to realize that all the good characteristics and memories shared during the necrological service were not to appraise the dead but to let his deeds be an inspiration for the living.

Though his days have ended, I would always remember his positive thoughts about life and his words
with a smile during his bedridden days, "Good morning chief!" which to us it means looking forward to seeing you again!