SM Supermalls continues to elevate its purpose-driven initiatives on the global stage after securing two Silver Awards at the prestigious ICSC MAXI Awards, one of the world’s leading recognitions for excellence in marketing and innovation within the retail and shopping industry.

The ICSC MAXI Awards honored two standout campaigns: “Art From All: Turning Community Action into Public Art” and “The SM Green Movement: Sustaining Communities Through Responsible Design,” both reflecting SM’s commitment to creativity, sustainability, and community impact.

SM Supermalls’ Art From All initiative was recognized for transforming sustainability into an immersive and participatory mall experience.

Launched in May 2025, the initiative invited shoppers to donate plastic waste and witness it transformed into large-scale cultural art installations inside the mall. Instead of simply raising awareness, Art From All made sustainability interactive and visible by integrating the experience directly into everyday mall foot traffic.

The initiative encouraged communities to actively engage in environmental action while showcasing how creativity and collaboration can breathe new life into discarded materials.

Meanwhile, SM Green Movement earned global recognition for its long-running sustainability framework focused on reducing the environmental impact of large-scale mall operations.

Designed to address growing pressures on water, energy, and waste systems in fast-growing urban communities, the initiative continues to scale sustainability programs across SM Supermalls properties while encouraging greater environmental awareness among the public.

Presented by the International Council of Shopping Centers (ICSC), the MAXI Awards celebrate outstanding campaigns and programs from shopping centers and retail brands worldwide that create meaningful impact on communities, culture, and business.

More than celebrating marketing excellence, the recognition reflects SM Supermalls’ continued commitment to enriching everyday experiences, whether through championing Filipino creativity, fostering meaningful connections, or encouraging sustainable living.

Gilren Bajado, lady security guard of RJC Security Solutions, was recognized as the Outstanding Security Guard of the Year at the 43rd Founding Anniversary of the Civil Security Group at Camp Crame. The recognition ceremony was presided over by PNP Chief PGen Benjamin C. Acorda Jr. SM Supermalls Customer Relations Services Senior Assistant Vice President Mr. Almus J. Alabe and Regional CRS Manager Harold James E. Herrera were also in attendance to witness the awarding ceremony.

LG Bajado's outstanding accomplishment stems from her remarkable act of honesty and integrity on August 3, 2023, at SM Cinema, SM City Marikina. During her clearing duties, she discovered a lost black pouch containing 64,800 pesos, along with ATM cards and assorted ID cards belonging to Mr. Starsky D. Paunan, a 44-year-old staff member of Palarong Pambansa.

L-R: SM City Marikina Customer Relations Services Manager Mr. Edward S. Masangcay, Regional CRS Manager Mr. Harold E. Herrera, Lady Guard Gilren Bajado of RJC Security, PNP Chief Bejamin Acorda Jr., SM Supermalls Senior Asst VP for CRS Mr. Almus J. Alabe, RJC HR Manager Mr. Wilmark Reyes

 

Without hesitation, she reported this to the CRS office, ensuring the safe return of the lost valuables to their rightful owner. Her integrity, honesty, and dedication have earned her this prestigious recognition and admiration from her peers and superiors.

SM Supermalls and RJC Security Solutions take immense pride in her achievement, as it reflects the company's core values of professionalism, honesty, and integrity. Her commitment to her duties, her sense of responsibility, and her exemplary character have brought honor not only to herself but also to RJC Security Solutions as a leading provider of comprehensive security services.

The recognition of LG Gilren Bajado as the Outstanding Security Guard of the Year strengthens SM Supermalls’ commitment to maintaining the highest standards of excellence. The company consistently strives to provide security solutions while ensuring that its employees embody the highest ethical standards.

SM Supermalls extends its warmest congratulations to LG Gilren Bajado for her outstanding achievement and for being a shining example of integrity and professionalism. Her actions serve as an inspiration to all and remind us of the impact that a single individual can have on building a safer and more trustworthy society.