The leading e-commerce platform in Southeast Asia and Taiwan continues to create memorable shopping experiences at 9.9 Super Shopping Day. Boosted by increased shopper traffic and support from Shopee's platform tools, top local sellers sold 6 times more items on 9 September than on an average day. These seller offerings in turn created more value for customers, who snapped up the best promotions and mas mura prices on items ranging from their daily essentials to the latest gadgets.

Shopee’s 9.9 Super Shopping Day brings more benefits to Filipinos by providing buyers with convenient shopping experiences at the best deals, while helping sellers grow their businesses. Martin Yu, Director at Shopee Philippines shared, “We are committed to benefit online shoppers, by bringing them more joy, value, and excitement every 9.9. This drives us to use our platform to deliver the best value for money with our Mas Mura sa Shopee* offers, and to explore other equally fulfilling possibilities that serve the evolving needs of customers and businesses alike, especially as we gear towards another meaningful year-end shopping season.”

Shoppers secured daily essentials at better deals

Shopee worked with sellers to curate a wide assortment of ₱1 and ₱49 deals, helping users get their money’s worth when they shopped their everyday essentials in Home & Living, Health & Personal Care, and Women's Apparel during 9.9. Filipinos were keen to maximize the available deals in acquiring their daily necessities, with one shopper saving as much as ₱200,000 for essential back-to-school items like a new laptop, laptop accessories, and desk accessories.

Businesses achieved more traffic and a big boost to their sales

Local sellers took advantage of 9.9 to grow their businesses, with one top local merchant from Valenzuela City selling over 400,000 packs of face masks on 9 September alone. Another fashion accessories seller used Shopee Live to engage with their followers, gaining 80,000 views during their 9.9 livestream. Meanwhile, leading brands Uni-Care, Unilever Beauty, and Maybelline also saw a boost in orders as shoppers looked to Shopee for their go-to branded parenting essentials, personal care products, and beauty must-haves.

Shopee’s in-app features brought more value and entertainment to all users

Shoppers were treated to plentiful days of fun from August 26, leading up to a star-studded TV special on September 9. Countless users tuned in to Shopee livestreams 87 million times and engaged with in-app games for over 16 million total plays throughout the 9.9 period.

ShopeePay brought users more convenience and rewards

Filipinos continued to enjoy seamless, value-for-money payments as they took advantage of ShopeePay's ₱1 Load & Data promos, with purchases tripling on 9.9 compared to a regular day. Local shoppers also used ShopeePay to pay off their wish list items on mobile phone accessories, skincare products, and kitchenware sets while payment transactions with various billers doubled during the super shopping day.

To stay updated on the latest mas mura deals and promos, download the Shopee app from leading app stores and follow Shopee Philippines on Facebook, Twitter, Instagram, TikTok, and YouTube.

 

Shopee has officially launched the start of its year-end shopping season, and this year, the e-commerce platform is giving Filipinos even more reasons to check out. From Mas Mura Sa Shopee* offers, to an exciting new game that will surely thrill shoppers and not-to-miss entertainment, here are what users can expect this 9.9 Super Shopping Day:

1. Discover Mas Mura Sa Shopee deals from August 26 to September 11 Grab a wide range of ₱1 deals on your daily essentials and trending products by visiting the “₱1 Deals” page. Enjoy even bigger discounts when you claim free shipping with no minimum spend that you can use on your 9.9 Super Shopping Day buys.

Shopee is also the perfect place to score your favorite brand products at irresistible deals, with thousands of brands offering exclusive discounts up to 90%. Shoppers can look forward to special offers and storewide discounts from leading brands such as P&G, Olay, OPPO, Johnson & Johnson, Unilever, Pedigree, Garnier, Huawei, Adidas, Xiaomi, POCO, Ace Hardware, Uni-Care, Abbott, GameXtreme, Belo, INSPI, and more.

It's another day to enjoy Shopee's treat for Pinoys. Driven by its goal of serving Filipinos wherever they may be, Shopee continues to deliver ease and convenience for all through its highly-anticipated double-day sales. With the upcoming 9.9 Super Shopping Day, the start of its year-end shopping season, Shopee gives everyone much to look forward to with a new community-building project, the greatest selection of deals, entertaining activities, and exciting prizes.

Win a Shopee-sponsored Community Project for your Barangay
Beyond offering the best deals through its double-day sales, Shopee continues to work towards utilizing its resources and technology to help underserved communities across the Philippines. Especially crafted to welcome the start of the 9.9 Super Shopping Day, Shopee has launched Barangay Shopee, the newest initiative under its Shopee Bayanihan CSR program, where users can win a sponsored community project for their barangay, such as a new basketball court, multi-purpose hall renovation, and public school supplies.

From August 25 up to September 9, Shopee users from all over the Philippines can nominate their barangay for a chance to win a community project of their choice that addresses their barangay’s needs. To join the initiative, users simply need to post their video entries on Facebook and submit the link via the Barangay Shopee page in the app.

 

With more Filipinos relying on e-commerce to get their essentials, this has also increased the need to protect them due to the growing number of fraudulent activities happening in the digital space. In a Consumer Pulse Survey conducted by TransUnion in February 20221, of the over 1,000 Filipino adults polled, 53% said they were targeted by fraudsters in the previous 3 months. From the same survey, 42% said they were scammed by Phishing, 38% were victimized by money and gift card scams, while 30% were scammed by third-party sellers via online retail shops. While businesses in different industries are continuously upgrading their platforms, fraudsters also search for ways on how they can adapt to the ever-changing landscape and discover new vulnerabilities.

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, recognizes the need to enhance user protection and security by educating customers on vulnerabilities, and how they can avoid being a victim of fraud. With the recently launched Shopee Cares PH – an online community platform where Shopee provides customer education and support – the goal is to empower consumers with proper know-hows and tips on how they can protect themselves from phishing scams, money and gift card scams, and third party seller scams.

Martin Yu, Shopee Philippines Director, said, “Shopee has always been committed to ensuring that every Filipino’s online shopping experience is safe and reliable, and Shopee Cares is a testament to that. Through this platform, we aim to equip them with knowledge on how to shop safely and combat these online scams together so that they can continuously enjoy shopping online.”

 

Nowadays, there are mobile apps for just about everything, even for activities like shopping or making financial transactions that we previously could not do online. With thousands of apps available for our use, it's best to choose one with different features so you don’t have to constantly switch between apps. Are you looking for versatility and convenience? Then ShopeePay is for you. To get started, simply download the Shopee app, activate and verify your ShopeePay Wallet. From paying for items on Shopee to sending money, there’s a lot you can accomplish with Shopee’s integrated mobile wallet.

Here’s a quick rundown of the things you can do with ShopeePay so you won’t miss out:

1. Avoid bank fees when you cash in via InstaPay or link your bank account
There are plenty of ShopeePay cash in channels to choose from like payment centers, e-wallets, online banking, debit cards, and more. Aside from these convenient options, did you know that you can also avoid admin fees and cash in for free? One way is to link your BPI or UnionBank account to cash in for free. For those with a different bank, cashing in is also free when you use InstaPay on your bank’s online app—get up to P25 cashback on your first two InstaPay transactions per month.

To make the experience even more rewarding, you can join the ‘Cash In and Win with InstaPay’ promo and stand a chance to win P100,000 worth of prizes when you cash in at least P1,000 via InstaPay from June 27 to 30. Cash in as many times as you can to earn more raffle entries.

2. Send money to any bank, e-wallet, or Shopee user for free
Need to send money to your friends or family? No need to worry about paying additional fees. The best thing about sending money with ShopeePay is that it’s free, no hidden fees. Choose from different ways to instantly send money— to bank account, e-wallet, scan to send via QR, or try the new Ang Pao feature. You can use ShopeePay Ang Pao to surprise your friends and family during special occasions or to send money to multiple people at the same time without incurring additional charges. Here’s a short video on how to use Ang Pao:


On top of zero fees, you can also earn money when you participate in ShopeePay’s send money promos until June 30.

• ShopeePay Mission - From June 23 to 30, send at least P50 to any ShopeePay user or bank/e-wallet account, and earn raffle entries for every transaction. Eligible users can get a chance to win up to P1,000,000.
• Double Ang Pao promo - Get double the amount you sent when you send at least P50 to 40 friends from June 27 to 29 (capped at P200) and to 100 friends on June 30 (capped at P500).

3. Buy discounted load and data for your mobile phone
We’re used to purchasing prepaid load from reloading stations that usually add extra costs on top of the load. Why pay full price or more when you can call, text, and surf the net with discounted load and data promos from ShopeePay? Get up to 10% discount for mobile load and data from the country’s major networks when you top up your prepaid SIM. Tip: Check out ShopeePay’s flash deals and payday discounts for more offers.

4. Get cashback when you pay your bills
Whether you need to pay for daily utilities like electricity, water, and internet or personal expenses like loans, insurance, or government contributions, ShopeePay is a one-stop shop for your bills payment needs. Get the most out of your monthly budget with cashback vouchers when you use ShopeePay to pay over 60 partner billers—new users can get up to 100% bills cashback (minimum spend P180, capped at 180 coins).

5. Access amazing deals in-store and online shopping perks
Check out ‘ShopeePay Near Me’ on the Shopee app to discover deals for as low as P1 from popular food & beverage outlets, retail brands, and more. Avid online shoppers can get more value for money when you pay Shopee purchases with ShopeePay’s exclusive shipping discounts and cashback vouchers. This June 30 Payday Sale, enjoy even more rewards such as sitewide shipping discount vouchers w/ P0 min. spend, up to P1000 off on bills and 10% off vouchers when shopping.

Activate ShopeePay now and start enjoying its benefits. To learn more about ShopeePay, visit https://shopee.ph/m/shopee-pay. Follow ShopeePay’s Instagram and Facebook pages to be updated with the latest promos.

 

As part of its continuous efforts to bring a fun and seamless online shopping experience to more Filipinos across the country, Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, expands its serviceable areas through the establishment of new Shopee Xpress hubs across Mindanao. Through these new hubs in Davao City, Davao Del Sur, Davao Del Norte, and other areas, local sellers are provided with greater opportunities to expand their business through e-commerce and compete at a national level. For Davao to Davao purchases, both shoppers and sellers can now enjoy shorter delivery times.

Shopee also partnered with the Department of Trade and Industry (DTI) to hold its first Shopee University Roadshow in Davao City. The masterclass educated Davao-based sellers on how to grow their businesses with e-commerce and onboarded new sellers to improve the overall online selling experience for Filipinos. Shopee also held another live seller engagement event in Davao City, Shopee Kumustahan, wherein representatives from the platform held roundtable discussions with local Shopee sellers to know more about their experience and get insights on what can help drive their business forward.

 

For many Filipinos, online shopping has become an integral part of their daily lives, as they continue to enjoy the numerous benefits of e-commerce. Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, recently launched a slew of initiatives with the aim of bringing a fun and seamless online shopping experience to even more Filipinos across the country. Part of Shopee’s efforts includes the continued expansion of its Shopee Xpress hubs across the Visayas region. By establishing more hubs in Cebu City, Bogo, Moalboal, and other areas in Visayas, Shopee has expanded its serviceable areas, allowing Visayan shoppers to enjoy a wider product assortment, as well as faster and cheaper delivery.

Through this expansion, Shopee was also able to introduce Visayas Barato Deals—special offers, shipping discounts, and more promos exclusively for Bisaya shoppers, in line with the launch of its 6.6-7.7 Mid-Year Sale. “We have always believed in the transformative power of technology to connect buyers and sellers within the community, no matter where they are. By expanding our serviceable areas within the Visayas region, we aim to give our Visayan shoppers a seamless online shopping experience at Shopee, as we go through every step of this exciting e-commerce journey together,” shared Martin Yu, Director at Shopee Philippines.

In line with these efforts to improve the overall online shopping experience for Filipinos across the country, four Cebuano shoppers shared about the benefits they’ve enjoyed throughout their e-commerce journey with Shopee.

 

This is the pride of Pinoys, the bayanihan spirit. No matter what happens there's always a helping hand. 

The Philippines is the fastest-growing market in the SEA region, with an overall internet economy likely to reach $40 billion in value by 2025 — and e-commerce greatly contributes to this significant surge.[ e-Conomy SEA 2021] More consumers now heavily rely on online platforms like Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, for their needs. With this, brands shifted online to better connect with their customers and tap into new and unreached markets. Five brands shared how they took advantage of Shopee’s various programs and enhanced marketing solutions to remain top-of-mind while establishing themselves as a strong player in the digital space.

1.Johnson & Johnson wins big during big sales

Who doesn’t love a good budol find? Sometimes, what makes shopping fun and exciting is stumbling upon the best deals while browsing, or discovering new favorites while following the wisdom of the crowd on social media.

To make budol shopping easier than ever, Shopee has rounded up some of the most in-demand, trending items on one page: Shopee Finds! From funky fashion ‘fits to stylish home decor, you can now access popular items across different categories by simply scrolling through Shopee Finds. To check it out, simply type in Shopee Finds on Shopee’s search bar, then click on the #ShopeeFinds banner.

Here are some of the trending items you’ll see on Shopee Finds:

Tiktok Made me Buy It

Hear from the two live streamers on how they are maximizing Shopee Live for this 3.3 - 4.4 Mega Shopping Sale:

Miccolo Solis, Shopee seller and influencer, shared that he uses the poll feature the most. “It helps me engage with viewers. I can check their opinion on certain topics, especially about the products,” said Solis. Polls also allow him to inquire about his customers’ specific requests, budget range, and preferred styles. In addition, Solis also hosts games on Shopee Live to keep his viewers interested.

For fellow influencer Quinito Villarosa, it’s the latest ‘Mine’ feature that gives him feedback on what content customers want to see next, or what items they want to see featured or reviewed. To maintain a strong relationship with viewers, Villarosa connects with them even after the live stream ends. “I do a lot of ‘OffLive’ engagement. I still interact with them after the live streams, usually inside the many group chats we have on Facebook Messenger and even Instagram,” said Villarosa.

Solis is excited to utilize the new Shopee Live Co-streaming feature as it gives him the opportunity to interact directly with viewers, making the live stream session more fun, enjoyable, and engaging. Villarosa, on the other hand, is already prepping for his next live stream. “I’m already asking my viewers what they want to see during my live stream so I can order it ahead of time. Being able to hold the items personally makes for a more interactive live stream experience,” he said.

With in-app features like Shopee Live, Shopee continues to improve the platform to make e-commerce more accessible and engaging for everyone. Solis and Villarosa encouraged other influencers to take advantage of Shopee Live and its many features as well. “Just do it, it always starts with one step. Make it a habit and always enjoy the live videos. Watch other live streamers, observe what they are doing, and apply best practices to your own live stream,” said Solis.

Villarosa added that doing live streams is an opportunity to widen their networks. “Every day I wake up feeling blessed with this opportunity. I literally meet new people each time I open the Shopee app and prepare for another run of live streaming.”

Shopee 3.3 - 4.4 Mega Shopping Sale

The Shopee 3.3 - 4.4 Mega Shopping Sale, which runs until April 4, 2021, will feature up to 70% off on authentic brands such as Havaianas Philippines, Huggies Philippines, Realme, P&G Beauty, Pampers, Nestlé, Garnier, Enfagrow, Unilever Beauty, Vivo, and Xiaomi, on Shopee Mall.

For more information on the best deals during the 3.3 - 4.4 Mega Sale, visit https://shopee.ph/m/3-3.

Don't forget to shop, buy load, and pay bills with ShopeePay to enjoy discounts and rewards. Top up at least ₱300 on March 2 for a chance to win ₱20,000! Check out https://shopee.ph/m/shopeepay-3-3-top-up-promo for more details.

Download the Shopee app for free via the App Store or Google Play.

We all love online shopping! Admit it or not we're like it very much! One of the best things about online shopping—aside from the thrill of adding to a cart and the joy of finally receiving your package, of course—is how it enables you to make the most of your hard-earned sweldo. You can choose from a wide variety of products, negotiate with sellers, and enjoy plenty of sales. Shopee offers all these and more, including exclusive discounts, coins cashback, and even big prizes, to create rewarding shopping experiences for all its users.

Planning a shopping spree this payday? Make the most out of your sweldo at Shopee’s Payday Sale this March 15 with these helpful tips below:

Always check for free shipping

Who doesn’t love free shipping? Before checking out, double-check if free shipping vouchers are available. Your favorite shops also often offer free shipping vouchers on select items. This Payday Sale, get your carts ready—you can enjoy all-day free shipping with no minimum spend from thousands of participating shops.

Avail of cashback rewards

Shopee coins are cashback rewards you can use to get discounts on your next purchases. Every peso counts, so try to earn as many coins as you can while shopping. To earn more, click on the "Daily Check-In" button on the Coins Rewards page, rate and review your purchases, play Shopee Games, and watch live streams. Want more coins? Shop during the Payday Sale to enjoy all-day 15% cashback, capped at 200 coins, with no minimum spend!

Go cashless with ShopeePay for more perks

Shop, buy load and pay bills with ShopeePay, Shopee’s built-in mobile wallet, to enjoy safe transactions and rewards. Use ShopeePay during the Payday Sale to enjoy all-day sitewide free shipping and 15% coins cashback. You can also enjoy ₱1 deals from Jollibee, Dunkin’ Donuts, and McDonald’s with ShopeePay. Buy ₱10 mobile load for only ₱6 all day, and enjoy bigger discounts at 12 AM-1 AM, 12 NN-1 PM, and 5 PM-6 PM. You also get 20% cashback when you pay your bills using ShopeePay for the first time.

Get exclusive discounts on Shopee Mall

Check out the Payday Sale to enjoy up to 90% off on top Shopee Mall brands such as Penshoppe, L'Oréal Paris, Logitech, Unilever Homecare, Unilever Foods, Omega Houseware, Xtreme Appliances, and Huggies. Use the code MALLPAYDAY15 on all Shopee Mall items to enjoy 15% cashback, capped at 200 coins, for ₱500 minimum spend. For more discounts, you can also apply multiple shop vouchers per order.

Bonus: join Shopee Prizes to win exciting rewards

Get a chance to score big prizes by playing fun Shopee Prizes! Play Shopee Hourly Prizes to win a gadgets bundle worth ₱15,000, Shopee Farm for a Nintendo Switch, Shopee Candy for a pair of Galaxy Buds, and Shopee Bubble for a Huawei Matebook Bundle.

With these tips, you can indulge this coming payday without hurting your wallet! For more information on the Shopee 3.15 Payday Sale, visit https://shopee.ph/m/payday-sale.

Download the Shopee app for free via the App Store or Google Play.

 

Right before the COVID-19, the landscape of online shopping has begun its shift. People started having an interest in what online shopping can offer and find it even more convenient. But when the pandemic strikes, everything has changed the simple disruption became even more disruptive because of the situation. Everyone took the change and adapted. A simple trip to the mall turns into a finger flick on devices.

Stores and businesses started moving their stores online. A drastic change has made internet cable lines be the highway to reach the stores. Of course, these businesses have to cope up and find new means of transacting. Many of these businesses took the situation as an opportunity. It has somehow changed the way now, Filipinos shop or make purchases.

But we all know that everything has its pros and cons and purely shopping online has its share of problems, like fake items, miscommunication on product specifications, late deliveries, and worse, getting a product not specified by the buyer.

With this, the birth of an online store. A store that will cater to address most of the issues of online shopping. Go Shopping Philippines is here to address the specific demands of the customers. The scenarios struck a chord on Neil La-as, Chief Executive Officer of Go Shopping Philippines, so he decided to establish a shopping platform that will make every Filipino's shopping experience truly exceptional and satisfying.

"When I came up with the Go Shopping Philippines concept, it was based from my own experiences. We all share the same sentiment of receiving substandard and fake items, late deliveries, customer service that takes forever to bounce back, and being duped, only to receive items we didn't expect when we shopped on other platforms. All these frustrations gave me the inspiration to help fix the e-commerce landscape. Seeing the immediate need for contactless purchases, most especially from the blunder of 2020, I sought to come up with a solution to serve my fellow Filipinos," according to Niel La-as. 

SHOP SM - Simple Home Opportunity to Purchase at SM. These are the words I coined after experiencing shopping online at SM. Yes, they now have this online shopping where you can have access to a lot of items that SM offers.

With today's commuting and traffic problem, it seems that the solution, for now, is to do things online. Of course, with a lot of disruptions in today's economy, every business tends to follow the trends and one of which is by going online or e-commerce.

Buying online isn't new to me and I have been purchasing items online when I needed it or when I'm compelled to because of some good circumstances. In other words, online shopping is the "in" thing.

There are different reasons why people buy online. One of which is to avoid traffic, two is the convenience in buying and three is the hassle-free of bringing it home. These are just some of the many reasons, well for me, the most is the heavy traffic.


When I got the news that SM is now running its online store, well its a relief. For the reason that it is one of our 'go-to' places when buying clothes or shoes and other stuff. So, to know if it is working perfectly and if it is a good option, I tried to experience their online shopping. From registering up to receiving the actual item that I purchased. My conclusion I find it simple, easy and convenient, so I created words to describe it....


SIMPLE - by simply registering and logging to your account you can find a variety of items to purchase. It's as easy as 1, 2 and 3. It's user-friendly. They have their mobile app and the usual desktop platform. You can easily navigate around and look for the items that you like.

Each item comes with the photo, description, price, sizes, and availability.

HOME - yes you can do your shopping at the comfort of your home. No traffic to worry, it's a hassle-free shopping. Of course, if you want to go out some time you can have a choice of picking it up in one of the stores without having the trouble of going around the mall or having it delivered in the comfort of your home.

They have SIZE GUIDE for you

OPPORTUNITY - an opportunity to get your favorite or wanted items that are on sale at the actual store of SM. Another opportunity is if you use your SM Advantage Card (SMAC) you can also earn points just like purchasing in SM Store.

with features to use your SMAC, Delivery or Pick Up, and Cash on Delivery or Credit/Debit Card

PURCHASE - purchasing is just simple and you have an option of using your credit or debit card or you can simply have it Cash On Delivery (COD).

Delivered at your doorstep

Now, I simply shop and had my items delivered at home without the thought of going through the dreaded heavy traffic of the metro. I even had time to do house chores and play with the kids.

So, what did I tried to get shopping from SM's online store? Well, for a Dad who's just into a low budget, well I was lucky enough to get items on sale which made me grab three (3) items. One for me and each for my boys, shorts and two shirts, respectively. My experience is quite easy and simple. Anyone who knows how to use the computer would be enticed to shop at SM and that's online. What do you think will you have if you were given a limited budget?


Another thing that I like about them is the worth of their shipping fee, which is just Php100.00. I was able to make my order around the 30th of December and I was able to receive the item on the 4th of January on the date they promised. Take note that there are holidays.



So, the next time you plan to go to the mall and plan of buying something for someone or for the household better consider this online option. It may not be as exciting of going around the mall but at least it saves you time and hassle. They are really living with their tag line "we've got it all for you!"

You can also check out my tips and easy steps in doing your online shopping with www.shopsm.com.

It's a record-breaking for Lazada's 11.11, which was shown by the figures recorded. A high numbers of sales in the Philippines, as Filipinos logged in by the millions to choose from over 11 Million deals available in the biggest 24-hour Shopping Festival.

Filipinos went online starting midnight of 11 November to catch the massive discounts on thousands of local and international brands. During the first hour, 1 Million shoppers have joined the occasion and 1 Million items have been immediately sold. By the end of the day, the Lazada Millionaires Club, where sellers past the P1 Million sale mark earn membership, rose to a new total of 1,141 sellers.

“The support of customers to this year’s sale affirm 11.11’s crucial role in driving growth for eCommerce in the country,” said Ray Alimurung, Philippines’ Chief Executive Officer. “Lazada is proud to be the pioneer of this Shopping Festival in Southeast Asia and look forward to setting new records with our partner brands and sellers in the upcoming mega campaigns we will have locally.”

The Most Entertaining Shopping Festival Yet According to Lazada, Filipinos shoppers established a new record with 11.11 combined shopping time reaching as high as 205,000,000 Minutes (comparable to the time spent watching the entire Harry Potter franchise 187,000 times) which also means that during this year’s 11.11 the traffic is 6x higher compared to a regular day.

The new record time is linked with Lazada’s expanding offerings on the platform which includes new interactive and livestreaming content such as GUESS IT!, LazGames, and new tech innovations that make online shopping more seamless and enjoyable experience for sellers and customers.

“Lazada's Shoppertainment strategy centers on giving our local consumers more reasons to experience shopping in a new way, browse through our ever-expanding product assortment, and adding items to cart. 11.11 gives us a preview of how the landscape is changing, and Lazada is proud to be redefining retail for Filipino shoppers,” said Chief Marketing Officer Neil Trinidad.

The Biggest Winners This Year. Filipinos proved to be shopping-savvy, collecting up P170Million-worth of vouchers for the 24-hour sale run. Big discounts were used by shoppers across categories, on top of the price mark-offs that reached as high as 95%.

Among the top performing brands during 11.11 include: Xiaomi, RealMe, and Huawei for Mobile; CooCaa, Philips, and TCL under Home Appliance; Pampers, Huggies, MamyPoko under Mother & Baby; Hydro Flask, Klean Kanteen, Mitsushi under General Merchandise; Maybelline, L'Oréal Paris, Olay for Health and Beauty; and American Tourister, Adidas, FitFlop under Fashion.

To learn more about Lazada 11.11, visit Lazada.com.ph, facebook.com/LazadaPhilippines and Instagram.com/lazadaPH.

It's shopping time once again and I'm sure you are all happy and excited about this upcoming sale event. This the highly-anticipated 11.11 sale of the year and it still continues to make waves as Lazada continues to redefine the total shopping experience in the Philippines. The country’s #1 eCommerce platform kicked-off its biggest one-day sale of the year, 11.11, with local event The World of Lazada, teasing the first-ever live interactive countdown concert show in the country. Lazada’s 11.11 Super Show will be broadcast on ABS-CBN and live-streamed on the Lazada app, on November 10. This will mark the first time the show is being telecast on a national network.


With more than PHP 11 Million vouchers and 11 Million product offerings and massive deals and discounts, in-the-know savvy shoppers can look forward to only the best from each of their favorite product categories such as ‘Women & Men’s Fashion,’ ‘Health & Beauty,’ ‘Sports & Outdoors,’ ‘Toys, Babies and Kids,’ ‘Home & Living,’ and ‘Electronics.’

Lazada’s 11.11 provides brands and sellers more ways to reach consumers through new formats and channels. New in-app game LazCity Wonderland enables consumers to build and explore a virtual city of LazMall brands with special brand vouchers. Moreover, in-app facial recognition game Moji-Go will make it even more fun to win exciting vouchers when you play during 11.11. Users just need to match facial expressions to win coins that can be converted to vouchers. In introducing new games, consumers are promised an engaging shopping experience where redeeming rewards are easier than ever to achieve.

“As the first eCommerce player to bring the shopping festival concept to Southeast Asia, we continue to break new ground and accelerate the region’s progress in eCommerce. We are proud to see that Lazada has made 11.11 one of the key industry growth drivers in Southeast Asia, changing the way people shop and the way sellers do business,” said Ray Alimurung, Philippines’ Chief Executive Officer. “Our Group has been experiencing 100 percent year-on-year order growth in the past four quarters, and with more than 50 million annual active consumers on our platform, I am sure this 11.11’s growth will be another record-breaker. It is already better and bolder – it may well be the biggest too!”

The World of Lazada brought to life the latest shopping innovations, together with products from the bestselling categories to create a truly immersive, seamless and entertaining shopping experience.

“Beyond just a shopping platform, Lazada aims to be a lifestyle destination. For us, that means having the best selection of brands and deals and creating the most engaging shopper experiences. For 11.11, we’re pioneering innovation even further with new interactive shoppertainment features and exciting games!” said Neil Trinidad, Chief Marketing Officer.

The event kicked off with a tech-infused interactive fashion show where models and KOLs strutted down the catwalk showcasing best-selling fashion brands from Lazada. Delighted audience members were able to use the Lazada Image Scan on select items as part of their purchasable #OOTD (Outfit-Of-The-Day) goal outfits and add to cart using the new image scan feature within the Lazada app. Participants were also able to take part in makeup GRWM (Get-Ready-With-ME) masterclass in which Lazada’s AR Technology – Magic Mirror – was featured. This is a brand partnership with L’Oréal.

Lazada also shared their latest innovation in shoppertainment with GUESS IT!, a 4-hour interactive livestream in-app gameshow that aired across six markets on November 4. The event set a new livestreaming record for Southeast Asia, with more than 1.1 million views. In the Philippines alone. Hosted by Sam YG, it featured Mimiyuuuh, David Guison, Bangs Garcia and Kimpoy Feliciano who competed to answer fun trivia questions and guess the price of select items. Mimiyuuuh emerged as the Guess It Queen. The game show also allowed online shoppers to participate through interactive questions, special vouchers and a list of the Must-Buy items that they could add to cart.

The Top Deals & Exclusive Offers to look out for at Lazada’ 11.11:

Enjoy discounts of up to 95% off all throughout the day, 11M+ of vouchers up for grabs from your favorite local and international brands and sellers. Don’t forget to set your alarms at 12 midnight as the biggest discounts will come your way from 12mn-2am and 12pm-2pm.

Adding to the brand’s already strong portfolio of thousands of local and international brands, this year has brought even bigger Brand Mega Offers from partners.

The First-Ever Interactive Livestream Countdown Concert on November 10 – the Lazada 11.11 SuperShow

As the grand culmination of the event, Lazada Philippines Chief Executive Officer, Ray Alimurung and Chief Marketing Officer, Neil Trinidad provided guests a first look of Lazada’s very first interactive livestream countdown concert, the Lazada 11.11 Super Show, which will be simultaneously broadcast nationwide on ABS-CBN and livestreamed on the Lazada app on November 10, 2019 at 10.30 PM.

In partnership with ABS-CBN, the Lazada 11.11 Super Show will be broadcast on TV and live streamed on the app. The show will be hosted by the country’s top stars, Vice Ganda, Billy Crawford, Karylle and Mimiyuuh with performances from James Reid, Maja Salvador, Mayward and many more. The show will also showcase Voucher Rain, a fun, interactive game where shoppers can slash their way to collect vouchers. Partner brands such as TRESemmé, Promil, Platinum Karaoke, Sun Life, and Hyundai will showcase even more surprise performances. Hyundai will raffle off a brand-new Hyundai Reina, and shoppers can simply follow the Hyundai store on Lazada and wait for the winner to be announced on November 11. The show will end with the biggest surprise yet - a special simulcast performance of Grammy Award-winning singer-songwriter Taylor Swift, who will be performing live at our sister brand TMALL Gala Show and livestreamed on our Lazada app.

Go Where Your Heart Beats with Lazada’s biggest 11.11 super sale this year and enjoy the most entertaining shopping experience, the best deals and biggest discounts.

To know more about Lazada 11.11, visit Lazada.com.ph, facebook.com/LazadaPhilippines and Instagram.com/lazadaPH.