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2025/07/04

What’s New at SM? Exclusive Firsts Now in Metro Manila

7/04/2025 10:31:00 PM


Let your thirst for trying out new things lead you this month of June.

Get ready for something fresh and exciting. From hands-on experiences to global flavors and eye-catching fashion, there’s something new around every corner. Whether it’s a weekday or the weekend, everyday moments can feel a little more magical when you embrace the unexpected.

Wander to wonder, and embrace the magic of curiosity and exploration with SM Supermalls—right here in Metro Manila.
 

Variety & Great Options at SM Mall of Asia

With more options, you uncover more paths, opening doors to fresh experiences and delightful discoveries—whether it be trying out different meals at once or spicing up your everyday style!

Enjoy the diverse flavors of Japan at Kiwami: Japanese Master Kitchens, opening their first-ever SM flagship store soon—their biggest one yet! Offering a variety of authentic dishes all under one roof, indulge in an extensive dining experience and savor the best of Yabu (katsu), Ippudo (ramen), Hachibei (yakitori), and Hannosuke (tempura)—each offering their own distinct and authentic taste of Japan.

Meanwhile, our stylish go-getters can look forward to more soon-to-open stores, serving up options after options in everyday fashion and sportswear:

● JD Sports—elevate your active lifestyle with impactful design and exclusive picks from top-performing brands. Britain’s leading retailer in street and activewear is bringing its first-ever store to the Philippines within the next few months.
● 8 Seconds—an iconic Korean clothing brand is opening its first-in-PH store this July. Prepare to K-style your everyday look with trendy apparel ready to captivate you in under 8 seconds.
 
 

Magical Moments at SM North EDSA

Having the heart to wander rewards you with unexpected moments of magic. Give yourself the chance to experience those pleasant surprises and set out to explore these newly opened go-to destinations: Space & Time Cube, the Philippines’ first immersive digital museum blending art and technology across multiple themed attractions, opened last May 16, extending its signature multi-sensory experience to our adventure seekers here in Quezon City. Their latest highlight, Fantasy Cinema, delivers an exhilarating 9D feature—combining virtual reality, motion simulation, and rich sensory effects to transport guests into an awe-inspiring cinematic world.

Meanwhile, Moon Hey—an engaging hot pot & grill restaurant—will launch their first-in-SM store this June, serving diners with their own satisfying dining experience by having individualized cooking stations and a customizable set of ingredients that revolves around the room.


Positive-impact Fashion at SM Megamall

Wander responsibly. And have a conscious effort  to care about the environment wherever your feet lead you. Make a fashionable statement with sustainable designs from VIVAIA—a rising gem in global footwear that recently opened its first in-mall store here in the Philippines. Offering a wide selection of on-trend shoes made notably from recycled PET materials, VIVAIA brings a commitment to eco-friendly footwear crafted for comfort, style, and responsible consumption.


German Flavors at SM Podium

Wandering is not complete without some time for relaxation, because the best part about taking a wondrous journey comes out when you're having fun!

Experience the embodiment of good cheers with the best of German cuisine. Originating from Singapore, Brotzeit is a world-renowned German bier bar and restaurant which recently opened its first-in-SM store. It serves Bavarian meals and rich German beers in a perfectly welcoming space—ideal for a chill and fun night. Enjoy a diverse selection of sausage platters, schnitzel, pork knuckles, all perfectly complemented by—of course—beers!

Having a heart for adventure leads to surprising moments of awe. Discover exciting and noteworthy delights here in Metro Manila, and enrich your stories of wander and wonder—only at SM Supermalls, bringing you a #NewEraOfFirsts.

Don’t forget to like and follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events!

SM Backs Incident Command System to Boost Disaster Preparedness

7/04/2025 09:56:00 PM




In the Philippines, where typhoons and earthquakes are common, resilience has become a way of life. The country consistently ranks high in the World Risk Index because of its location along the Pacific Ring of Fire and within the typhoon belt. These conditions call for stronger disaster preparedness and more coordinated response efforts.

Among those leading the way is SM Supermalls, whose commitment to resilience continues to evolve through investments in systems that safeguard not only business continuity but, more importantly, the communities they serve. Disaster resilience in the private sector has become increasingly crucial. Corporations have the capacity to create ripple effects both in terms of operational continuity and their influence on surrounding communities. For SM, a sustained and risk-informed approach to resilience ensures that when emergencies strike, response is swift, coordinated, and grounded in tested protocols.

SM Supermalls conducts Incident Command System workshops to strengthen emergency response through structure, coordination, and accountability.

A key initiative in this approach is the company’s very own rollout of the Incident Command System (ICS). Designed to provide a standardized structure for managing emergency response, the ICS originated in the United States and is widely recognized as an on-scene, all-hazard incident management concept. Through its unified hierarchy and clearly defined roles, the ICS ensures that different responders---from government agencies to private security teams---can act in sync. This leads to more efficient resource management, better communication, and a higher degree of accountability during high-pressure situations.

As part of the initiative, SM regularly implements emergency preparedness drills across its network of malls and consistently participates in nationwide efforts for disaster preparedness, such as the annual fire and earthquake drills led by the Bureau of Fire Protection (BFP). These efforts are complemented by support for the quarterly Nationwide Simultaneous Earthquake Drills led by the Office of Civil Defense (OCD) and the National Disaster Risk Reduction and Management Council (NDRRMC). These exercises include both employees and tenants, creating a culture of readiness that extends beyond corporate boundaries.

In addition, 79 SM Supermalls have been certified under the Business Continuity Management Systems---a reflection of the company’s structured and systematized approach to disaster risk reduction and recovery. This level of certification not only reflects internal diligence but also sets a benchmark for the broader business sector.

SM also has a dedicated resilience center, which operates as a centralized communications hub during large-scale disruptions. This facility coordinates with all SM malls to ensure rapid information flow and streamlined decision-making in the event of a national emergency.

SM’s collaborative approach to disaster resilience was also demonstrated during the 2024 Asia- Pacific Ministerial Conference on Disaster Risk Reduction in Manila. On the last day of the conference, SM City Clark became the focal point of an ICS demonstration attended by the United Nations Office for Disaster Risk Resilience and foreign delegates.

The event showcased a unified response involving mall management, the Clark and Angeles municipalities, the BFP, OCD Region 3, and NDRRMC. Together, they enacted coordinated procedures designed to enhance public safety, offering an up-close look at how integrated disaster response works in a real-world environment.

In preparation for the site visit, SM Supermalls partnered with ARISE Philippines, the Private Sector Alliance for Resilient Societies, to conduct an ICS workshop alongside the OCD. This training brought together heads of operations, human resources, security, and Information Technology from SM City Clark and nearby locators such as Park Inn Hotel. Facilitated by experts from the BFP and the Philippine Army, the workshop provided hands-on training in ICS protocol, further reinforcing the company’s commitment to capacity-building at the local level.

Participants of the Incident Command System workshop learn the chain of command and roles essential for managing emergencies.


The Incident Command System is showcased in an emergency simulation at SM City Clark during the Asia-Pacific Ministerial Conference on Disaster Risk Reduction.


Public and private sector teams implement the Incident Command System as the Bureau of Fire Protection showcases high-angle rescue at SM City Clark.
   

SM’s vision for resilience is expansive and continuous. Following the success of the Clark initiative, the company is now preparing to roll out the next phase of ICS workshops, beginning with SM Mall of Asia and expanding to regional malls across the country. This nationwide implementation reflects a long-term strategy that prioritizes safety, community cohesion, and operational readiness.

“By investing in frameworks like the ICS, SM Supermalls demonstrates that resilience is not a reactive measure but an ongoing commitment,” said SM Supermalls Vice President Engr. Liza Silerio. “In a landscape defined by environmental vulnerability, this commitment provides not only peace of mind but a tangible sense of preparedness for employees, tenants, and the public at large.”

Through proactive strategies and sustained partnerships with government and civil society, SM is building more than safe spaces. It is also cultivating a culture of resilience that empowers people and protects communities in the face of any uncertainty, reiterating its commitment to promoting a more disaster-ready Philippines.

SM Supermalls empowers MSMEs’ future through inclusive resilience

7/04/2025 09:05:00 PM



SM Supermalls champions resilience as a shared responsibility, empowering communities and micro, small, and medium enterprise (MSME) tenants nationwide.

For SM Supermalls, resilience remains an essential pillar in its pursuit of sustainability. Without safe, secure, and prepared communities, the vision of sustainable development becomes difficult to achieve. This is why the company believes that promoting resilience is not only a matter of operational readiness but a responsibility to the communities and businesses that form the backbone of the economy.

SM Supermalls champions resilience as a shared responsibility, empowering communities and micro, small, and medium enterprise (MSME) tenants nationwide.


 
At the heart of this commitment are micro, small, and medium enterprises (MSMEs). These businesses are often the most vulnerable to disruptions brought about by natural and man-made hazards. Yet, they represent a critical force in the national economy---generating jobs, driving local commerce, and sustaining livelihoods. Recognizing their importance, SM Supermalls has made it a priority to help cultivate an MSME sector that is resilient.

Micro, small, and medium enterprise (MSME) tenants and Department of Trade and Industry (DTI)-supported entrepreneurs gear up for resilience through SM Supermalls’ nationwide Business Continuity Plan workshops.
 

Across its network, close to 70 percent of SM Supermalls’ tenants are currently MSMEs. These businesses operate under unique lessee contracts that acknowledge their specific needs and challenges. To support them, SM not only provides space but also promotes an environment that values preparedness and long-term continuity.

 
Beyond providing retail spaces, SM Supermalls promotes micro, small, and medium enterprise (MSME) resilience through emergency drills and dedicated Business Continuity Planning (BCP) initiatives.


SM Supermalls’ most notable resilience initiative for its MSME tenants is a dedicated Business Continuity Planning (BCP) program launched in 2024. This capacity-building initiative enables businesses to develop tailored Business Continuity Plans and implement adaptive measures to reduce the impact of disruptions.

SM’s tenants are each provided with free access to 5GB of remote digital storage where they can securely store critical business documents such as their BCPs, permits, registrations, and insurance policies, among others. In the event of a disaster, access to these documents becomes seamless, allowing faster processing of insurance claims and a quicker return to operations.

To further scale its impact, SM Supermalls established a public-private partnership with the Department of Trade and Industry (DTI), formalized through a Memorandum of Agreement in 2024. Together with ARISE Philippines, a United Nations Office for Disaster Risk Reduction (UNDRR)-affiliated private sector alliance for disaster resilience, the partnership aims to ensure that 6,000 MSMEs have robust BCPs by the end of 2027.

Business continuity subject matter experts guide micro, small, and medium enterprises (MSMEs) in crafting their own Business Continuity Plans (BCPs) for their company.

 
This collaboration is led by DTI Regional Operations Group Undersecretary Blesila Lantayona and Bureau of Small Medium Enterprise Development (BSMED) Director Emma Asusano, alongside SM Supermalls’ Corporate Resilience Department. The shared goal is clear: to safeguard MSMEs nationwide through proactive preparedness.

The Department of Trade and Industry (DTI) - Bureau of Small Medium Enterprise Development and SM Supermalls representatives join together in disaster risk resilience awareness and business continuity for micro, small and medium enterprises.

 
One key feature of the initiative is the SM-DTI Calamity Recovery (CARE) Booth, activated during times of calamity. Located in malls with communities impacted by disasters, the booth serves as an accessible touchpoint for MSMEs needing post-disaster support---providing a practical and timely response mechanism that bridges the gap between public resources and private needs.

Additionally, SM Supermalls regularly hosts scheduled BCP workshops for MSMEs in collaboration with DTI. These workshops are conducted in centralized SM locations across various regions and are open to both SM tenants and DTI-assisted MSMEs. During these sessions, business owners are introduced to the various risks posed by different types of disasters and are guided step-by-step in developing their own BCPs. These plans are tailored to the unique nature and geographical location of their operations, and the sessions extend to the BCP testing and validation phase to ensure practical application and effectiveness.

The participants are given one month to finalize their BCPs, which must be approved by their business management and submitted to DTI. Since the program’s launch in September 2024, over 1,500 MSMEs have already undergone training, with more scheduled in the months ahead.

“Resilience is not built overnight, and requires education, commitment, and collaboration across different sectors. Knowing this, SM Supermalls continues to invest in long-term resilience not just for its business, but for the broader ecosystem of MSMEs it supports,” said SM Supermalls President Steven Tan. “In doing so, we are reinforcing the fundamental truth that sustainable progress is only possible when communities and businesses are prepared to face the challenges of tomorrow.”

Did an SB19 Easter Egg Make KPop Demon Hunters on Top?

7/04/2025 12:18:00 AM


KPop Demon Hunters, the latest animated musical fantasy film from Sony Pictures Animation, has skyrocketed to second on Netflix Philippines’ Top 10 Movies list, drawing curiosity and buzz among K-pop fans, especially SB19 supporters. An easter egg revelation  pointed out by fans.

 



The film tells the story of Huntrixx, a fierce all-girl K-pop group with a secret mission: battling demons disguised in the entertainment world. Their biggest challenge? The Saja Boys, a slick, five-member rival boy band who are, quite literally, demons in disguise.

As the film climbs the Netflix charts, Filipino fans can’t help but speculate: are the Saja Boys a subtle nod to SB19?



The theories are intriguing. For one, the name “Saja Boys” mirrors SB19’s initials, S and B. The number of members matches as well, with both groups featuring five performers. Even more, the characters in the Saja Boys seem to resemble SB19’s real-life members, from their stage presence to their roles within the group.

“I think the similarities are hard to ignore,” one fan posted on social media. “It feels like a playful tribute or maybe even a challenge to our beloved P-pop kings.”

While the film’s creators haven’t confirmed any connections, the buzz is undeniably helping its popularity grow, especially in the Philippines where SB19 commands a massive following.

 


Directed by Maggie Kang and Chris Appelhans, KPop Demon Hunters features a star-studded voice cast including Arden Cho, Ahn Hyo-seop, May Hong, Ji-young Yoo, Yunjin Kim, Daniel Dae Kim, Ken Jeong, and Lee Byung-hun. The film blends fantasy action with catchy music, delivering both laughs and thrills in true K-pop fashion.

Whether or not the Saja Boys were inspired by SB19, the movie has clearly struck a chord. Viewers are enjoying the mix of heart-pounding action, cultural flavor, and the unique twist of K-pop meets demon slaying.

 


As it holds strong at the top of Netflix Philippines, one thing’s clear: KPop Demon Hunters is more than just a movie — it’s a conversation starter, especially for fans who live and breathe the P-pop and K-pop worlds.

So, is it 

2025/06/25

Unlocking Prosperity: Your Path to Wealth with Property Investment

6/25/2025 09:14:00 PM


For those seeking long-term wealth and financial security, property investment has proven to be one of the most reliable and rewarding paths. In contrast to more volatile investments, real estate offers stability, consistent growth, and a tangible asset that appreciates over time.

With The Villages at Lima Estate, a thoughtfully designed residential community nestled within LIMA Estate in Batangas, prospective investors find an ideal opportunity in a high-growth area. The Villages at Lima Estate provides a model investment, merging the appeal of accessible location, community-focused design, and proximity to an economic hub, making it an attractive choice for both experienced and new investors.

The Wealth-Building Potential of Real Estate

Real estate has long been recognized for its ability to generate wealth through consistent value appreciation and the security of physical ownership. Unlike stocks or other financial assets that may fluctuate, property investments typically see a steady increase in value, especially when located in a developing area like Batangas. Over time, properties not only grow in market value but also present opportunities for rental income, providing investors with a reliable revenue stream.

Investing in real estate also acts as a hedge against inflation. In times when the value of money decreases, property values often rise, preserving and even growing the wealth of property owners. For investors seeking stability and growth, real estate offers a combination of appreciation potential and inflation resistance that few other assets can match.

As a carefully developed residential community within the LIMA Estate, The Villages at Lima Estate offers significant wealth-building potential. The location benefits from its proximity to commercial hubs, job opportunities, and infrastructure developments, all of which fuel demand for housing and rental properties. This consistent demand helps ensure steady property value growth, benefiting those who invest in this area.

The Villages at Lima Estate: A Blueprint for Prosperity

Located within the thriving LIMA Estate, The Villages at Lima Estate is strategically positioned to offer investors a highly promising opportunity. This residential development benefits from Batangas’ expanding economy, with LIMA Estate serving as a central business hub in the region. The Estate’s growth as a commercial and industrial zone means that demand for residential properties continues to rise, providing an ideal setting for property appreciation and rental income.

Accessibility is a key factor contributing to the investment appeal of The Villages at Lima Estate. Lipa City’s connectivity via major highways, including the South Luzon Expressway (SLEX) and STAR Tollway, ensures that residents have easy access to Metro Manila, Batangas City, and other surrounding areas. For renters and homeowners, this means reduced travel time and enhanced convenience, especially for those who work in neighboring business hubs.

Additionally, The Villages at Lima Estate is part of a master-planned community with amenities designed to support and enhance residents’ lifestyles. From secure, gated villages to a selection of housing options that cater to varying family sizes and preferences, the development appeals to a wide range of residents. The availability of townhouses, detached homes, and ample green spaces allows for flexibility, enabling investors to find properties that suit their investment goals.

How The Villages at Lima Estate Sets the Standard for Real Estate Value Growth

With Batangas experiencing steady property value increases, The Villages at Lima Estate stands as a promising investment for those looking to grow wealth through real estate. The region’s economic expansion and the rise of LIMA Estate as a bustling business and industrial zone drive ongoing demand for housing in nearby residential areas. Property values in the Lipa region have consistently appreciated, and with The Villages at Lima Estate positioned within this growth corridor, investors can expect to see property value appreciation.

Amenities within The Villages at Lima Estate are also crafted to enhance long-term value and attractiveness. Beautifully landscaped parks, dedicated bike lanes, and town plazas add to the community’s appeal, supporting rental demand and making properties more attractive to buyers and renters alike. The presence of these value-adding amenities not only enhances the quality of life for residents but also supports property value growth, making The Villages at Lima Estate a compelling choice for investors.

The ongoing industrial and commercial growth of LIMA Estate further amplifies the investment potential of The Villages at Lima Estate. As more businesses establish a presence in the area, demand for housing rises, benefiting property owners with increased rental demand and the prospect of sustained appreciation. This alignment of residential comfort with industrial growth makes The Villages at Lima Estate uniquely situated to provide stable, long-term value growth for investors.

Practical Steps for New Investors at The Villages at Lima Estate

For those new to property investment, The Villages at Lima Estate presents a supportive environment that simplifies the investment process. One of the first steps to successful investing is understanding one’s budget and exploring payment options. With flexible payment schemes provided by AboitizLand, The Villages at Lima Estate makes property ownership accessible to investors with varying financial capabilities. By working with representatives from AboitizLand, investors can explore a range of financing and payment solutions tailored to their individual needs.

To make well-informed decisions, investors can benefit from understanding the current real estate market trends in Lipa and the broader Batangas region. Factors such as local demand, upcoming infrastructure developments, and the continued expansion of LIMA Estate all contribute to the potential for future property appreciation. Learning about these trends provides investors with the knowledge needed to make sound, strategic decisions. Leasing is another avenue for generating passive income at The Villages at Lima Estate. Given Lipa’s appeal to residents and employees of LIMA Estate, property owners have a strong market for renting out their units. Rental income can serve as an additional revenue stream that not only provides regular income but also helps achieve financial goals faster.

Unlocking Financial Freedom with The Villages at Lima Estate

Investing in property is more than just acquiring an asset—it’s a pathway to financial freedom and long-term wealth. The Villages at Lima Estate, with its accessible location, stable economic setting, and thoughtfully designed community, offers investors a prime opportunity to build wealth. For individuals ready to embark on their journey toward financial security, The Villages at Lima Estate provides an investment that combines stability, appreciation potential, and the option for consistent rental income.

To explore how The Villages at Lima Estate can support your wealth-building journey, visit the official page and discover your investment options in this promising high-growth area.

2025/06/19

HOPE Launches ‘Generation HOPE’ to Help Build More Public School Classrooms

6/19/2025 09:35:00 PM



HOPE, the Philippines’ first certified B Corporation and a pioneer in social impact, has launched Generation HOPE—a new partnership aimed at addressing the country’s growing need for public school classrooms.

The initiative brings together top brands, including BDO, Carmen’s Best, Grab, Penshoppe, Aivee Clinic, SM Supermalls, and Sunnies. Through this collaboration, consumers can support the construction of classrooms by choosing to buy from participating companies. The goal is to give every Filipino child a safe and comfortable learning space by narrowing the education gap.

HOPE Founder Nanette Medved-Po and Education Secretary Sonny Angara marked the launch by placing a symbolic puzzle piece on the HOPE Wall, representing unity and shared responsibility in improving education for Filipino students.

 

The launch was held in partnership with the Department of Education (DepEd) and was attended by DepEd officials and representatives from all partner brands.

HOPE Founder Ms. Nanette Medved-Po speaks about the Generation HOPE campaign and its mission to bring together communities, partners, and everyday consumers to support public school education in the Philippines.

“Filipinos always come together in times of need. In a world that is increasingly divided, let's harness that power every day to support something we can all agree on: investing in the youth of this country to build a nation and ensure a brighter future,” says HOPE Founder Ms. Nanette Medved-Po.

 

To bring this vision to life, HOPE and its partner brands have created unique ways for Filipinos to enjoy being part of this movement.

BDO customers will soon be able to own a BDO “HOPE in Every Spend” credit card, and a portion of their spend using the credit card will automatically be donated to building public schools. More than that, they can convert their Rewards points into donations, and a portion of the annual membership fee will also be donated to HOPE.

Carmen’s Best is preparing limited-edition offerings—Hope in a Scoop and Hope in a Pint—that blend indulgence with impact.

Grab users will have the option to use GrabRewards points to support classroom construction and make donations.

 

Aivee Clinic will introduce the Aivee x HOPE collection, featuring limited edition items like bags and tags, along with specially designed Skin Bank cards for the cause.

Penshoppe is launching an exclusive line of HOPE-themed t-shirts, hoodies, caps, and bags.

SM Supermalls will donate a portion of sales from SM-branded water bottles sold at partner food merchants.

Sunnies will unveil a clean lens kit and specially designed Sunnies Flask for this collaboration.

Each product from the partnership offers a simple, tangible way to help build a better future through education.

DepEd Secretary Sonny Angara talks about how the Generation HOPE campaign helps address the classroom shortage in public schools, strengthening the foundation of quality education for Filipino students.

 

Working closely with DepEd, HOPE ensures that every classroom built directly addresses the most urgent needs of public schools across the country.

DepEd Secretary Sonny Angara highlights the importance of collaboration in this cause. He said, “Education is not just a duty, it’s a solemn responsibility we all share. When the government and the private sector unite through partnerships like Generation HOPE, we break down barriers and pave the way for every Filipino child to learn in a safe and inspiring environment. Education is how we secure the future of our nation.”

For more information, please visit https://www.generationhope.ph/ or follow HOPE on Facebook at https://www.facebook.com/generationhope.ph or @generationhope.ph on Instagram for more updates.

2025/06/18

Get a Shot at ₱1M in Prizes with HONOR 400 5G Pre-Order – Rolex and Hermès Up for Grabs

6/18/2025 06:12:00 AM




In a marketing move as bold as the luxury brands it’s giving away, HONOR Philippines is turning heads with a jaw-dropping promo: a P1-million prize pool for the pre-order of its upcoming HONOR 400 5G smartphone.

Yes, you read that right. HONOR is giving away a Rolex GMT Master II “Green Arrow” worth P600,000 and an Hermès Lindy Mini Bag valued at P420,000. For context, the Rolex alone could buy you a brand-new car, while the Hermès bag is the kind of high fashion accessory seen dangling from the arms of global celebrities. These aren't your average raffle prizes—these are status symbols.

A Smartphone Launch With a Luxury Twist

The buzz began when sharp-eyed shoppers spotted early signage at HONOR Experience and Partner Stores, revealing a luxury-packed pre-order promo for the upcoming HONOR 400 5G. Though HONOR is no stranger to extravagant giveaways—they raffled off a Rolex during the viral HONOR X9c launch—this latest campaign has significantly raised the bar. Giving away not just one, but two high-ticket luxury items worth a combined P1 million, the tech brand is no longer just stepping up—it’s sprinting toward the spotlight with unmatched flair.

At the heart of this luxury campaign is the HONOR 400 5G, a sleek and stylish device that’s not just another smartphone—it’s “Your AI Phone.” HONOR is positioning this model as a powerful fusion of design and intelligence. It’s engineered with next-generation AI capabilities that elevate user experience to a whole new level.

Key features include AI Erase, which removes unwanted objects from photos in a single swipe; AI Passerby Removal, perfect for cleaning up crowded shots; AI Image-to-Video, which turns still images into dynamic videos; and AI Cutout, which lets users instantly isolate subjects from backgrounds—ideal for social media creatives and content producers.

Whether you're a mobile photographer, an aspiring influencer, or just someone who wants smart tools that make everyday tasks easier, the HONOR 400 5G is designed to keep up. Backed by a long-lasting battery and an intelligent camera system, this phone promises a seamless mix of performance and sophistication, putting powerful creative tools right in your pocket.

Why This Giveaway Matters

Luxury giveaways in smartphone launches aren’t new globally, but in the Philippine market, this kind of promotional campaign is rare—and headline-worthy. Giving away a Rolex and a Hermès in one go places HONOR in a different league, aligning its image with opulence and desirability.

With pre-orders opening, the giveaway is expected to boost early sales of the HONOR 400 5G. Full details of the phone and the promo mechanics were announced during the grand launch event happened at Okada on June 17 at 5PM. Their early teasers has already sparked major attention online.

 

How to Join

To qualify for the chance to win these extravagant prizes, consumers must place a pre-order for the HONOR 400 5G at participating HONOR Experience and Partner Stores nationwide. Pre order period starts from June 18-27, 2025. Full details of the promo can be seen at Honor Philippines' official website and Facebook page.

HONOR's Bold Marketing Strategy

This marketing play isn't just about flash—it's calculated. In a time when smartphone releases can feel repetitive, HONOR is making its mark through experiences, exclusivity, and the allure of high fashion. It's a strategy that grabs headlines and commands consumer attention.

For the latest updates, follow HONOR Philippines on:
Facebook: @HonorPhilippines
Instagram: @honorph
TikTok: @honorphilippines
Or visit www.hihonor.com for full product and store details.

2025/06/11

TOYCON LAUNCH PRESS RELEASE ALL SYSTEMS GO FOR TOYCON POP LIFE CELEBRATION 2025

6/11/2025 12:24:00 AM


TOYCON PH is the biggest pop culture event in the Philippines, and this year, we’re embracing the theme of “Celebration” in partnership with MINDstyle’s POP LIFE Festival. As we celebrate our 22nd year, we’re bringing together the biggest brand names in toys—both new and old—and connecting them with our ever-expanding TOYCON community.

★ This year, TOYCON is growing even more as we welcome the trading card game (TCG), cosplay, and battle gaming communities into our fold. Our dealer floor is larger than ever, featuring over 400 plus exhibitors and vendors to cater to all your toy and collectible needs.
 
★ Be among the first to discover the Philippine launch of exciting new brands like MINDstyle’s Collectormates and ThrillJoy, and sponsor Infinite Brands launches Minix, CaDa, Rastar, and many more. We also are supported by established brands like Lego, Bandai, Banpresto, Tamashii Nations, Bandai Namco, Shokugan, Legendary Beast Studios, and more!
 
★ TOYCON is renowned for exclusive, limited-edition collectibles, and this year promises even more exciting reveals in the days ahead. Notable exclusives to watch out for are Quiccs, Thrilljoy, Collectormates and a VOLTES V Event Exclusive collectible.
 
★ The NBA brand will also be joining us, offering official apparel and merchandise, a first for TOYCON as we reach out to the sports collectors’ market and enthusiasts. ★ TOYCONCert returns this year, featuring dynamic musical performances from both international and local artists. This year’s lineup includes renowned acts such as Starmarie, Miura Ayme with Miko, Pastel Mix, Dela, Saya, Wanmini, Ziga, Shane Shen, Beverly and more.
 
★ Expect a greater focus on contests and competitions, including CosKon—TOYCON’s signature cosplay competition—and the debut of TOYCON’s International Art Toy Design Competition, where the winning design will be selected and produced by MINDstyle as a premium collectible!

★ TokuSpirits is pulling out all the stops with an exciting lineup of special guests set to join us at TOYCON.














Previously announced guests include:
○ Ryota Ozawa (Gokai Red) and Yui Koike (Gokai Pink) from Kaizoku Sentai Gokaiger.
Renowned Japanese seiyuus such as: ○ Miyuki Ueda, best known as the voice of Megumi Oka/Jamie Robinson in Voltes V, Chizuru Nanbara in Combattler V, Erika in Daimos, and many more.
○ Rica Matsumoto, the iconic voice of Ash/Satoshi in Pokémon, Ryo/Yami Bakura in Yu-Gi-Oh!, Gon Freecss in the Hunter x Hunter OVA, and more.

Special Announcement:
We are thrilled to announce that Yuriko Yamaguchi, the Japanese seiyuu behind beloved characters such as Nico Robin in One Piece, Ritsuko Akagi in Neon Genesis Evangelion, and Nurse Joy in Pokémon, will also be joining TOYCON this year.

★ We are excited to announce a stellar lineup of Special Guest Cosplayers—both local and international—who will be joining this year’s event. Attendees will have the opportunity to meet and greet with renowned cosplayers, including Een, Liabear, Kitz Cua, and Pompomny; Tiny Asa from Vietnam; Chanel Yui from Singapore; and Eri and Riela from Indonesia. As part of our ongoing commitment to the art of cosplay, TOYCON is also introducing a dedicated cosplay area, providing a vibrant space for creativity and self-expression.
 
★ For the first time ever, TOYCON proudly presents the One Piece Tagalog Voice Actor cast of the complete Straw Hat Pirates for an exclusive meet and greet reunion. Fans will have the unique opportunity to interact with the talented voice actors who bring these beloved characters to life and gain insights into the local dubbing industry during a special panel session. This is a true celebration for One Piece fans and a rare glimpse into the world of voice acting in the Philippines. Featured guests include:
○ Candice Arellano (Tagalog voice of Monkey D. Luy)
○ Vincent Gutierrez (Tagalog voice of Zoro and Franky)
○ Ray Miranda (Tagalog voice of Sanji Vinsmoke)
○ Je Utanes (Tagalog voice of Usopp)
○ Nica Rojo (Tagalog voice of Nami and Nico Robin)
○ Maynard Llames (Tagalog voice of Tony Tony Chopper and Jinbe) ○ Anthony Steven San Juan (Tagalog voice of Brook)
 
★ Artist Alley is bigger than ever, featuring over 100+ talented exhibitors. Attendees are invited to explore a diverse range of creative works, from local toy designers to independent artists, small press and creators’ unique products and original art. Support the vibrant local art and design community by visiting the Artist Alley and meeting the creators behind your favorite pieces. Don’t miss this opportunity to celebrate Filipino talent and creativity.
















 
★ TOYCON CONTESTS - Long-running toy custom contests still are a highlight with big prizes in store for toy enthusiasts who join:
○ Action Figure Customization contest
○ Custom Mecha Figure Design
○ Doll Dress-up Customization contest
○ Art Toy Design Contest
○ TOY CLICK Toy Photography contest
○ COSCLICK Cosplay Photography contest
 
★ Trading card games and hobbies are more accessible than ever with the addition of TCG Alley. This dedicated area features over 60+ TCG vendors, offering a wide selection of cards, accessories, and collectibles for enthusiasts of all levels where you can BUY-SELL-TRADE. Additionally, TOYCON is partnering with Mana Underground to deliver top-tier TCG tournaments and hobby experiences. Attendees will have the chance to compete for exciting prizes and earn ultimate bragging rights in the TCG community.

★ Who will be this year’s Pinoy Pop Culture Icon Awardee? This is an annual recognition honoring individuals and groups who have made significant contributions to elevating and shaping the Filipino pop culture landscape. We will be announcing this at TOYCON POP LIFE Celebration 2025.

Pinoy Pop Culture Icon Awards line up
2017 - Mars Ravelo (Darna) / Alodia Gosiengfiao (Cosplay Queen)
2018 - Pol Medina (Pugad Baboy)
2019 - Berlin Manalaysay (Combatron)
2023- Michael V. (Actor comedy genius)
2024- Big Boy Cheng (hobbyist, collector and Secret Fresh founder)
2025 - ???

★ Go back in time and play your favorite classic desktop games such as Starcraft, Counterstrike 1.3 and DoTA 1. Republic of Gamers will be bringing us these classic games in a team tournament. One game will be featured each day in the duration of the event.



 
★ This year’s TOYCON is set to be our biggest and most exciting event yet! Celebrate with us and say TOYCON NA!

TOYCON POP LIFE Celebration
June 13-15, 2025
SMX Convention Center Manila
Mall of Asia Complex, Seashell Ln, Pasay City

For more info visit our website - www.toyconph.com
And follow our social media channels:
FB www.facebook.com/toyconph
IG www.instagram.com/phtoycon
X www.x.com/phtoycon
Threads www.threads.net/toyconph
Titkok www.tiktok.com/@toyconph
Youtube www.youtube.com/toyconph

Email: toyconph@gmail.com
#TOYCONPH #TOYCONPHOfficial #TOYCON2025 #TOYCONCommunity #TOYCONPOPLIFECelebration

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About Me

About me
Hi!, This is Marco a.k.a. Toto Blogger and Publisher. I created this blog to provide stories, personal experiences, entertainment, and insights on products I like. I'm here to share and inform you (readers) on things about music, movie, food, travel, and events.

You can also meet my wife on her blog www.mommysmaglife.com.


For project collaborations, product reviews, event invitations, or hotel and resort experience reviews, kindly email me at marcopolojdemo@yahoo.com.



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