SM Supermalls is expanding its environmental initiatives through a new partnership aimed at making recycling more accessible to the public. The move supports growing efforts to promote sustainability in everyday spaces such as shopping malls.

The company has partnered with global cleantech firm Sparklo to strengthen the SM Green Movement and its Green Recycling Machine (GRM) program. The partnership is designed to make recycling more convenient and rewarding for customers across SM malls nationwide.

 

SM Supermalls President Steven Tan tests the Sparklo reverse vending machine, underscoring SM’s commitment to empowering communities to build everyday recycling habits.

A Green Movement That Cares
The program is part of the SM Green Movement, the environmental sustainability platform of SM Supermalls that inspires communities to adopt greener lifestyles.

Under the program’s initial phase, 10 SM Green Recycling Machines have been deployed across selected SM malls nationwide, allowing customers to conveniently recycle PET plastic beverage bottles during their visits.

Participating locations include SM Mall of Asia, S Maison, SM Southmall, SM Aura, SM North Edsa, SM Megamall, The Podium, SM City San Lazaro, SM Seaside City Cebu and SM Lanang.

The partnership with Sparklo will further scale this effort through the planned rollout of 30 additional recycling machines in more SM Supermalls across the Philippines.

“By combining innovative recycling technology with community participation, the SM - Sparklo partnership aims to strengthen the country’s recycling ecosystem while promoting responsible waste management practices,” said Ellen Quilas, Sparklo Country Manager.

A customer uses the SM Green Recycling Machine Powered by Sparklo—symbolizing how simple everyday actions can help build a waste‑free future, one recycled bottle at a time.

A recycled‑plastic bin demonstrates how discarded bottles can be transformed into useful community assets—turning waste into purpose and supporting more sustainable habits for all.

Partnership for a Waste-Free Tomorrow
The expanded program also supports SM’s Waste-Free Future campaign, reinforcing the company’s broader commitment to environmental stewardship, plastic waste diversion, and sustainable community engagement.
Through partnerships, technology, and everyday participation from mall visitors, SM continues to make recycling easier and more accessible—empowering communities to take small actions that contribute to a cleaner and more sustainable future.

In celebration of World Water Day, SM Supermalls, through its corporate social responsibility arm SM Cares, organized coastal cleanup activities in six locations with participation from seven malls nationwide. The initiative highlights the company’s ongoing commitment to environmental stewardship and sustainable waste management across its properties.

This year’s coastal cleanup emphasized enhanced waste segregation education to deepen understanding among volunteers and communities on proper sorting, recycling, and disposal of collected waste. It also underscored that everyday actions—from responsible waste disposal to recycling—play a critical role in protecting marine ecosystems.

The coastal cleanup activities took place across SM City La Union, SM City Urdaneta Central, SM City Tanza, SM City Daet, SM City Consolacion, SM Seaside City Cebu, and SM J Mall, bringing together communities in a shared effort to protect local coastal environments and divert waste away from the ocean.

During the cleanups, collected waste was carefully sorted and categorized, allowing participants to see firsthand the types of materials commonly found in coastal areas—from plastic packaging and beverage containers to other discarded items that threaten marine life and coastal habitats.

By focusing on waste analysis and segregation, raised awareness on the impact of improperly managed waste and encouraged Filipinos to adopt more responsible environmental practices in their daily lives.

These coastal cleanup activities form part of SM Supermalls’ broader environmental sustainability programs, aligned with the SM Green Movement and the company’s Waste-Free Future campaign.

“Protecting our coastal and marine environments requires a more proactive, end-to-end approach with the cleanups starting with education, deepening awareness, and sustaining collective action,” said Engr. Liza Silerio, Vice President for Corporate Compliance and Program Director for Environment and Sustainability of SM Supermalls. “By helping communities understand the importance of proper waste segregation and responsible waste management, we hope to inspire long-term behavioral change that benefits both people and the planet.”

The initiative also highlights the spirit of bayanihan, bringing together mall communities, environmental partners, and local stakeholders in a shared effort to care for the environment.

As SM Cares continues to strengthen its sustainability programs throughout the year, the public is encouraged to participate in upcoming environmental initiatives, including World Oceans Day Cleanup Drives in June, International Coastal Cleanup activities in September, and National Environmental Awareness Month initiatives in November.

Through sustained efforts like these, SM Cares continues to empower communities to take part in protecting the environment—all for Filipinos, and all for the planet.

To learn more about SM Cares’ environmental initiatives and how you can take part in upcoming programs, visit https://www.smsupermalls.com/smcares.

Families across the country are set to celebrate Easter with a variety of activities as SM Supermalls rolls out themed events in its malls nationwide. The seasonal offering brings together entertainment, games, and family-friendly experiences in one place.

SM Supermalls is transforming its spaces into festive venues for Easter, featuring egg hunts, parades, and colorful photo spots available until April 5. Visitors can take part in a range of activities designed for all ages, whether for children or groups looking for a day out.

 

Gather around the table and enjoy authentic Taiwanese hotpot at Ninepot.

Perfect for group dining, Ninepot brings people together over warm, flavorful broths and customizable sets perfect for sharing.

Indulge in a timeless bowl at Mak’s Noodle (SM Megamall, SM Mall of Asia)

Share a comforting bowl and good conversation at Mak’s Noodle.

Craving something comforting? Enjoy authentic Hong Kong noodles, known for their flavorful broth and signature thin egg noodles—ideal for a quick yet satisfying meal together.

Savor rustic Italian flavors at Osteria Antica (The Podium)

Make your Easter gathering extra special with a refined Italian feast at Osteria Antica.

For a more elevated group dining experience, treat the family to refined Italian dishes like the Pompano Al Forno—perfect for special Easter gatherings.

Enjoy steakhouse comfort at Mamou (The Podium, S Maison)

Indulge in perfectly cooked steaks and rich, satisfying sides at Mamou.

A go-to spot for group dining and special occasions, Mamou serves hearty steakhouse favorites best enjoyed with your loved ones.

Experience Japanese elegance at Hoshino Coffee (SM North EDSA, SM Megamall, SM City East Ortigas)

Slow down and savor quiet moments over coffee and desserts at Hoshino Coffee.

End the day with hand-brewed coffee and fluffy soufflé pancakes that are perfect for relaxing and sharing sweet moments after a full day.

After a satisfying meal—or even before you start—make the most of your visit with these Easter activities:

Strike your best pose at the Bunny Photo Corner

Snap photos at vibrant Easter setups filled with pastel colors, bunny props, and playful backdrops—perfect for capturing fun family moments and colorful Easter memories.

Walk proudly at the Easter Runway Costume Contest

Dress your kids in their cutest Easter outfits and let them shine at the Easter Runway Costume Contest at SM Supermalls nationwide.

Dress up in your most creative Easter outfits—bunny ears and all—and strut your stuff at the Easter Runway Show. Kids and families can join in for a chance to win fun prizes.

Hop into the Easter Eggventure Game
Go on a digital egg hunt around select SM Supermalls, where hidden QR-coded eggs unlock points and exciting rewards through the Play at SM website. Make sure to explore every corner for a truly exciting adventure—it’s a fun, high-tech twist on a classic Easter tradition.

Unleash artistry at Easter Art Lab
Let kids get creative at the Easter Art Lab, where they can paint, craft, and bring home their own colorful creations—a fun keepsake from a full day of Easter fun.

March in the Easter Parade

Celebrate Easter with a full day of excitement, featuring fun-filled games, a creative costume contest, and amazing prizes.

Watch beloved Easter characters come to life in festive parades across select malls. Dance along, interact with mascots, and soak in the cheerful atmosphere as the whole family celebrates together.

Honor tradition with a meaningful Easter Blessing
For families who want to celebrate the deeper meaning of Easter, select malls will hold Easter Sunday Mass on April 5, offering a quiet moment to pause, reflect, and give thanks.

Whether you’re dining with loved ones, hunting for eggs, or enjoying a full day of activities, your most loved mall, SM Supermalls is the place to be this Easter. Don’t miss out—plan your visit and make it an Easter to remember.

SM Prime Holdings Inc. is expanding its renewable energy efforts as it continues to adopt solar power across its properties nationwide. The move supports both sustainability goals and the growing demand for electricity in surrounding communities.

To help ease pressure on the power grid and improve electricity availability, SM Prime has installed rooftop solar power systems across its properties and its network of SM Supermalls. Since launching its first solar panel installation at SM North EDSA in 2014, the company has significantly increased its capacity. Today, the clean energy generated from these systems is enough to power a city the size of Mabalacat, Pampanga, or Mandaue, Cebu.

 

Maximizing space makes room for energy efficiency

By utilizing this space, SM generates enough power to run 1,000 escalators a day or power 1,800 homes for a month.

Another innovative application of means to harness solar power can be found in SM City Bicutan's solar-powered parasols decorating its Sky Garden. The understated use of the solar-powered parasols not only add to the Sky Garden's ambience but also provides functional use as nighttime lighting for customers of surrounding establishments.

The parasols efficiently provide five hours of nighttime lighting for only three hours of daytime charge, effectively reducing the need to use electricity throughout the evening until the mall's closing time.

"Our approach to building malls that satisfy our customers and stakeholders go beyond giving them what is expected. We believe it is up to us to be proactive in enriching the mall-going experiences of Filipinos by investing in seamless, sustainable solutions that allow us to preserve natural resources for many years to come," said Tan.

Filipino ingenuity and entrepreneurship took center stage at SM Megamall this week as the 2026 DTI–Bagong Pilipinas National Trade Fair showcased the country’s best products and innovations.

 

The five-day event highlighted Filipino enterprise, creativity, and resilience, bringing together micro, small, and medium enterprises, institutional buyers, and consumers in a highly accessible setting, turning commerce into a shared public experience.

DTI Secretary Ma. Cristina Roque and DTI Assistant Secretary Nylah Bautista together with Embassy Officials and stakeholders mark the opening of the DTI Bagong Pilipinas National Trade Fair 2026, highlighting how accessible platforms like SM Supermalls help bring national initiatives closer to the public (Right photo)

DTI Key Officials mark the opening of the National Trade Fair 2026, highlighting how accessible platforms like SM Supermalls help bring national initiatives closer to the public.

Held from February 18–22, 2026 at Megatrade Halls 1–3, the fair featured locally made food, fashion, home, and lifestyle products, business-matching opportunities, and curated exhibits highlighting sustainable production and elevated Filipino design. These on-ground activities supported the Bagong Pilipinas agenda by expanding market access, strengthening value chains, and creating pathways for MSMEs to scale.

SM executives (L-R) Mr. Royston Cabunag, AVP for SM Communities Program, Ms. Liza Silerio, VP for Corporate Compliance Group, Ms. Pats Dy, SAVP for SM Communities Marketing try on hand-embroidered, fashion-forward pieces by an indigenous artisan from Abra—bringing stories from the mountains to the heart of the city. Through DTI and SM, indigenous MSMEs gain wider market access, celebrating culture, craftsmanship, and inclusive growth in one shared space.

"It's rare to find a place where you can get the chance to buy the best of the Philippines, and it's good that it's in a very accessible location." -Ezekiel Rosales and Michelle Milla - Trade Fair Customers (Left photo)

"Nakakatuwa po na naipapakita namin ang aming mga gawa sa ibang lugar. Kasabay po noon ay kumikita pa kami." - Jezriff Anni - Zambulu Artworks (Right photo)

"Ang galing po kasi noon, doon lang kami sa bayan namin sa Aklan nakakapagbenta. Ngayon po, two years na kami nakakasali sa trade fairs and lumawak na po ang market namin. May mga orders na po kami galing sa ibang lugar." -Jezethel Bandiola - Bandiola's Piña Weaving (Left photo)

The staging of the National Trade Fair at SM Megamall highlighted how well-loved, high-traffic urban spaces can function as effective platforms for national programs—giving MSMEs the opportunity to reach new markets, test products in real time, and engage directly with partners and consumers.

“Our partnership with SM goes beyond providing space—it is about building a full ecosystem for MSMEs. Through SM Supermalls and its retail businesses like SM Department Store, SM Markets, and Kultura, MSMEs are given real market access, visibility, and opportunities to scale. This kind of private-sector commitment is exactly what enables Filipino entrepreneurs to grow, professionalize, and contribute meaningfully to inclusive national development,” said Cris Roque, Secretary, Department of Trade and Industry

By supporting nationally significant trade fairs, SM Supermalls broadens MSME reach through accessible, high-visibility locations, supports business growth through professional environments designed for market readiness, and contributes to nation-building by aligning its mall infrastructure with programs that generate livelihood and strengthen local industries.

The National Trade Fair fostered a powerful sense of shared purpose where commerce, culture, and community converged reinforcing the belief that economic growth is most meaningful when it is inclusive, experiential, and deeply connected to the people it serves.

As demonstrated by the 2026 DTI–Bagong Pilipinas National Trade Fair, SM Supermalls continues to deliver on its commitment on Max Out Experiences, living out its promise of “All for You.” As your most loved mall, SM Supermalls transforms its spaces into dynamic platforms for entrepreneurship, cultural celebration, and meaningful public engagement going beyond retail to champion inclusive national growth and create experiences thoughtfully designed for every Filipino.

 

When something stands out, people notice—and food is no exception. Across the metro, SM Supermalls continues to offer dining options that consistently meet expectations, serving a wide range of flavors that appeal to different tastes.

Diners can explore new restaurants and familiar favorites, all in one place. With a steady lineup of dining destinations, SM Supermalls makes it easier to find meals that satisfy cravings and keep people coming back.

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Slayin’ the soft life, one sip at a time

Super Matcha

These Crowd Flavorites are a SERVE

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