Showing posts with label Basketball. Show all posts
Showing posts with label Basketball. Show all posts

Monday, August 17, 2020

8 Changes in Sports Broadcasting Created by ABS-CBN Sports

10:16:00 AM

We all have been moved and expected every show of the collegiate, from the start to the end. Philippine sports broacasting wouldn't be as same as before. The legacy of ABS-CBN Sports goes beyond delivering the action from multiple leagues such as UAAP, NCAA, MPBL, ABL, BVR, ONE Championship, and PVL to a wide audience. Just like its parent company ABS-CBN, it had the ability to innovate and capture the stories of athletes to create content that resonate with millions of viewers – not just die-hard sports fans – and give them a greater appreciation for sports in general.

Here are eight times that ABS-CBN Sports changed the game in sports broadcasting:

1. ABS-CBN Sports provided multiple platforms for athletes to showcase their talents and passion for the game

Through the many platforms of ABS-CBN Sports, promising Filipino athletes were able to display their talents to millions of people around the world. Games were broadcast in the Philippines on free TV on S+A, cable TV via LIGA, and overseas via TFC. Apart from posting highlights, ABS-CBN Sports would also stream sports events on its social media platforms and website, alongside the ABS-CBN streaming service iWant. Volleyball players such as Grethcel Soltones, Dennise Lazaro, Charo Soriano and the sports communities of Colegio de San Juan de Letran and the UP Fighting Maroons Club are grateful that ABS-CBN Sports shared their stories and gave them a stage to play their game.

2. ABS-CBN Sports was a storyteller for athletes

ABS-CBN Sports was able to highlight the journey, struggles, and eventual triumphs of Filipino athletes with different personalities and backgrounds. Viewers witnessed the rise of Alyssa Valdez in the “Flight of the UAAP Phenom” documentary, and see how UAAP stars Ange Kouame, Ricci Rivero, and Rhenz Abando left their comfort zones to pursue their basketball dreams in “Dayories,” an iWant original. Fans also got to know more about the athletes through halftime features or interviews in shows like “Upfront,” “University Town,” and “The Score.” The latter even spawned segments that eventually became stand-alone programs such as “Extra Rice with Beau Belga” and “Kalye Confessions with Cherry Nunag.” Despite a pandemic, ABS-CBN Sports continued to deliver with new offerings like “Homework with Mico Halili” and “TBH” hosted by collegiate stars Ponggay Gaston, Mich Cobb, Eya Laure, and Rosie Rosier that showed the other side of the athletes. Their off-court personalities also shone in exclusive social media content such as the “Superlatives” game, “SIBS: Day in the life” with athlete-siblings Juan and Javi Gomez De Liano, Shaun and Dave Ildefonso, and Jayvee and Jaycee Marcelino, and vlogs by courtside reporters.

3. ABS-CBN Sports allowed athletes to pursue their love for the game even after their collegiate playing years

Athletes were able to continue sharing their love for the game in ways other than playing the sport as they were welcomed by ABS-CBN Sports as anchors, hosts, or analysts. Volleyball players such as Alyssa Valdez, Gretchen Ho, Michele Gumabao, and Cherry Nunag were given the opportunity to talk to fellow athletes but this time as hosts of their own shows. Former UAAP basketball stars in Jett Manuel, Bea Daez-Fabros, and Danica Jose and volleyball athletes Charo Soriano, Dzi Gervacio, Nicole Tiamzon, and AJ Pareja continued to share their knowledge of the game as analysts of “The Score” and basketball and volleyball leagues. Former NCAA player and PBA veteran Beau Belga is also thankful that ABS-CBN trusted him to be the host of “Extra Rice” as he posted on social media “ABS-CBN opened a new chapter in my career… #KapamilyaForever.”

4. ABS-CBN Sports’ courtside reporter program opened up opportunities for aspiring media practitioners

The courtside reporter program of ABS-CBN Sports allowed first-hand experience for aspiring media practitioners and also gave them the opportunity to work with and learn from top sports anchors led by Mico Halili, Boom Gonzalez, and Anton Roxas. The likes of Nikko Ramos, Riki Flores, Gretchen Fullido, Tina Marasigan, Denice Dinsay, Laura Lehman, Apple David, and Ganiel Krishnan all started out as UAAP courtside reporters and ended up pursuing a career in news, events, radio, or sports. Ganiel and Apple were among those who shared messages of support and gratitude for ABS-CBN Sports by posting on social media “Thank you ABS-CBN Sports. TV Patrol reporter po ako dahil sa inyo” and “ABS-CBN Sports opened the door of opportunity for me. It’s where I started, a huge reason why I am where I am today.”

5. ABS-CBN Sports’ digital shift kept sports fans engaged online, even during the pandemic.

ABS-CBN Sports’ expansion to digital allowed sports fans to not just be constantly updated about their idols and the games but also bond and interact with other sports fans on social media. Through posts like highlight videos, exclusive features, and cool artworks, it has amassed over a million followers each on Facebook and Twitter and over 230k followers on Instagram, building an online community that celebrated sports culture in the Philippines.
With i
ts massive social media presence, ABS-CBN Sports continued to inspire and entertain fans during the COVID-19 pandemic with new “SRSLY” episodes with Shaun Ildefonso that generated eight million views on Facebook since its launch last March, “Gamesplained” videos by athlete-analysts, and the first-ever stay-at-home dunk contest called “Home Jam: Dunkers Only,” which drew over 500k views online and generated over 1M impressions and 1M reach on Facebook. Who can also forget the virtual closing ceremony of UAAP Season 82? ABS-CBN Sports certainly did not let the quarantine stop it from engaging Kapamilya sports fans as it even gained a bigger following in the period of March until May 2020. It also led in the social media engagement category for Philippine sports media across all its digital platforms with a total of 105 million views on Facebook and Instagram, while earning 12k mentions on Twitter.

6. ABS-CBN Sports promoted sports development and values formation through basketball and volleyball clinics

Barangay basketball clinics and Heroes Volleyball camps were organized in different communities by ABS-CBN Sports for young aspiring athletes. More than teaching the fundamentals in basketball and volleyball, the clinics served as an opportunity to create a positive impact in the lives of young Filipino athletes by instilling in them the values of hard work, discipline, and teamwork. Aside from receiving free quality sports training, kids were also able to draw inspiration from players like volleyball stars Isa Molde and Rex Intal, and former UAAP stars Tonino Gonzaga and Danica Jose as they learned from them directly through drills and motivational talks.

7. ABS-CBN Sports strengthened the bond within the sports community

Through NCAA On Tour and PVL On Tour, ABS-CBN Sports was able to bring the games closer to students and more communities by holding games in the school’s campuses for NCAA and in different parts of the Philippines for the PVL. Fans were also able to meet and interact with their favorite volleyball athletes in events such as the PVL and S+A Volleyball Grand Fans Day where avid supporters got to play games with their idols, cheer for them in fashion show, and enjoy performances from Star Music Artists.

Moreover, ABS-CBN Sports united and inspired the nation through producing “Isigaw Mo: Galing Natin Ito,” a sports anthem that celebrates Pinoy pride and Filipino greatness that was launched ahead of the Southeast Asian Games (SEAG). “The Score’s” “Galing Natin Ito,” a two-week special coverage of the SEAG gathered and put the spotlight not only on the medalists but on all SEAG participants. The special program went beyond the athletes’ preparation for their respective events as they also discussed their advocacies and interests as individuals that allowed the audience to relate to them on a deeper level.

8. ABS-CBN Sports gave Filipinos the total sports channel experience

From early morning until late night, ABS-CBN Sports gave viewers a wide variety of world-class sports content on S+A. It aired the best leagues and tournaments in the country from yesteryear’s MBA and PBL to today’s UAAP, NCAA, PVL, MPBL, and PCCL. It also was official broadcaster of the ASEAN Basketball League and ONE Championship, and for some time, even the global juggernaut that is the NBA. It also brought Filipinos the biggest local and international sporting events such as Palarong Pambansa, the AVC Asian Senior Women's Volleyball Championship, the AFF Suzuki Cup, Davis Cup, the Southeast Asian Games, and world title fights of Donnie Nietes, Nonito Donaire Jr. and Manny Pacquiao.

It was instrumental in the rise in popularity of volleyball and cheerdancing/cheerleading in the Philippines, and gave exposure to other sports and disciplines such as football, juniors and women’s basketball, 3x3 basketball, beach volleyball, baseball, softball, badminton, billiards, streetdance, dancesport, triathlon, extreme sports, and esports.

As ABS-CBN Sports approaches the final buzzer, it is leaving behind contributions that have benefited and will forever be cherished by the local sports community. Its ability to tell stories evolved the way sports is watched here in the country and brought the game to greater heights. Maybe one day, like any true champion would, it will be back again to tell more stories.

Friday, November 8, 2019

Celebrate and Paint The Nippon Paint Party Way!

10:43:00 PM

Part of me paints and I really love to do things that matter about colors. So, I think it's about time to go back to my love painting. Of course, is quite a bit different as this is mixed with everything else. As they say, it's time to celebrate! Let us celebrate on November 9th at Tenement Home Taguig's Famous court. Hoops, Painting, and a Free Concert starring some of Pinoy Hip-hop's biggest acts (Shanti Dope, Pricetagg, Mike Kosa, Pino G, Loki, Acid Minds, Alex Bruce, and many more.)

This is what Mike Swift's (Mr. Pinoy Hoops) story is all about

I've been looking for paint sponsorships for over 4 years. Finally, someone noticed and are giving us the chance to live out our vision. The opportunity to give back by doing Basketball Art is a dream come true for me. This deal had been in the works for a few months, and finally, I am so happy and proud to say that I am now part of the Nippon family as an ambassador through #EveryCourtCanDream

For starters, we get to paint 1,000 courts. Would you like one of them to be yours? We have no system yet in who we should really pick first so stay tuned for all the info on my YouTube channel. #bornday #Every1CanDream what’s your dream? #Whosnext #nipponpaintph @pinoyhoops #nippongang

Paint Party is a whole day event (from 9 am to 12mn) and everyone (not just the artists) is welcome to join the fun and paint. This event is sponsored by Nippon Paint with the cooperation of What?, Chooks to Go, Nike, MNL Kingpin, Kingscourt, STR8, and Wilson. #paintparty

Sunday, September 8, 2019

Asian Basketball Showdown II, LG Reignites Old Rivalry

3:52:00 PM

Not a hardcore fan but some who loves to watch the game and heat inside the basketball game. So, whether it is PBA, PBL, MBL or 3on3 half-court game as long as the heat is up, I love the game.

Here's a news about this Basketball season that is in full swing! Five years after their last meeting, worlds collide yet again as two of the most popular basketball teams in Asia face each other once more. The LG Sakers, one of the stalwarts of the Korean Basketball League (KBL), is set to face what is arguably the country’s most beloved PBA team – the Barangay Ginebra San Miguel.

Dubbed as Asian Basketball Showdown, the first exhibition game between the two teams happened 5 years ago and was received very well by the appreciative crowd. It was a landmark event that pitted perennial crowd favorites in their respective leagues. The LG Sakers is one of the most well-supported teams in the whole of South Korea while Barangay Ginebra is a pillar in Philippine sporting history. To have these two teams face against each other is a dream come true for every fan of basketball.

While the LG Sakers bested Barangay Ginebra in their first foray five years ago, the Filipino squad is determined to pull out all the stops to ensure an enjoyable game for the crowd and hopefully, get a win in home court.

A big fan of basketball himself, LG Electronics Philippines Managing Director Inkwun Heo says “In the spirit of celebration of the 70th anniversary of South Korean and Philippine diplomatic relations, we want to treat Filipinos to an experience they’ll never forget. ”

Just like the first showdown, the exhibition game is still a free event courtesy of LG Philippines. To find out how to get a free ticket, click this Asian Basketball Showdown 2 for the full mechanics.

Asian Basketball Showdown II happens on September 17th, 6PM at the Smart Araneta Coliseum.

Thursday, June 27, 2019

Guinness World Record Attempt of Go For Gold for the Most Number of People Dribbling Basketball Simultaneously

11:15:00 PM

Go For Gold, a sports corporate social responsibility project of Powerball Marketing and Logistics Corporation, the licensee of PCSO for Scratch It, will lead a World Record Attempt to break the Guinness World Record on the Most Number of People Dribbling Basketball Simultaneously.

During the media conference, Go For Gold will aim to gather over 10,000 individuals from all over the country to break the Guinness World Record on the most Number of People Dribbling Basketball Simultaneously. Expected participants to be joining this momentous event are age 16 and up as long as knows how to dribble.

The current record-holder is the United Nations Relief and Works Agency (UNRWA), who assembled 7,556 people in Rafah, Gaza Strip, Palestine on July 22, 2010, as part of the summer games program in the said city.

So this year, Scratch It and Go For Gold will beat the number together with its ambassadors Nadine Lustre, Sam Concepcion, John Roa and Karencitta will encourage everyone to join and participate. Participants will just have to register online. All you need is the will to join and do the dribbling for 5 minutes.

Participants will get an Event Kit that includes the Jersey, a baller to know your one of the participants and of course the basketball. Simple and easy so lets beat the record.

Also there will be live performances from the brand ambassadors Nadine Lustre, Sam Concepcion, John Roa, Karencitta, This Band, and ALLMOST.

The attempt will be on July 21, 2019, Sunday at the SM Mall of Asia Concert Grounds, Pasay City, Metro Manila. To register and for more information kindly visit

Saturday, April 6, 2019

NLEX Road Warriors' Coach Yeng Guiao Between Basketball and Politics

1:36:00 PM

From coaching to serving the public, NLEX Road Warriors Coach Yeng Guiao shares two of his work that he loves doing, basketball and politics. Not everyone are given the opportunity to lead a team to its success and to be recognized as one of the great coach and leader in the field of basketball. Perhaps you can cobvincing everyone by simply showing his coaching track record. A career that placed some of the teams he coached to that pedestal level.

In a much simpler description Yeng Guiao is great coach.

He started his coaching career in 1990 and still leading basketball teams to their success until today. Presently, NLEX Road Warriors is the lucky team have one of the outstanding coach.

A basketball team isn't enough to contain his leadership skill, born from a family of public servants he entered politics in 2004 as Vice Governor of the Province of Pampanga. He was able to serve the public in three (3) consecutive terms under three Governors (Mark Lapid, Ed Panlilio, and Lilia Pineda). Then later on in 2013 he became the Congressman of Pampanga's 1st District.

So does basketball and politics are the same stress level? Based on the answer of Coach Yeng Guiao during the bloggers conference held in the headquarters of NLEX Road Warriors in Xavierville, QC., it's different in certain level. In basketball, the stress level is contained within the 48-minute game. While in politics the stress is for three (3) years. Yet, both are stressful.

According to Coach Guiao once you get used to it, you wont even bother to notice it.

Coach Yeng Guiao yearns to be back in Congress to have a voice as he is targeting to give more support in Philippine Sports and Athletes by pushing to pass the right budget for the Philippine Sport Commission and to serve his constituents in the 1st District of the Province of Pampanga. Especially this year, the Philippines will be hosting the South East Asian Games (SEA Games), particularly in Clark, Pampanga. According to Coach Guiao, "they are very much ready for the SEA Games."

This coming election the NLEX Road Warriors supports Coach Yeng Guiao in his pursuit of having a seat in the Congress to be the voice not only for the 1st District of Pampabga but for all athletes.

Thursday, March 28, 2019

Visayas Camp of Jr. NBA Philippines Hosted by Dumaguete presented by Alaska

10:41:00 PM

It's summer time, school is almost over, and it's time for some summer sports activities. This year, Jr. NBA Philippines presented by Alaska bring the leagues youth basketball participation program in Dumaguete at St. Louis School of Don Bosco on March 30-31. The Visayas Regional Selection Camp will be the third Jr. NBA Philippines selection camp for 2019 open for boys and girls ages 10-14.

Jr. NBA coaches led by Rob Newson of the NBA and PBA Legend Jeffrey Cariaso will teach basketball fundamentals and impart the core S.T.A.R. values of Sportsmanship, Teamwork, a positive Attitude, and Respect to participants during the two-day event.

Set to tip off at 7 a.m. on March 30, Saturday, the camp will provide aspiring Jr. NBA All-Stars a series of skills stations that will test their dexterity in dribbling, passing, shooting, lay-ups and footwork. Top performers on the first day will progress to Sunday and will be coached on advanced basketball concepts, take part in team exercises and scrimmages, and vie for slots to represent the Visayan region in the Jr. NBA Philippines National Training Camp in Don Bosco Technical Institute Makati on May 17-19.

Outstanding athletes selected in the Dumaguete Regional Selection Camp will be part of the top 40 boys and 40 girls from Regional Selection Camps in Lucena (March 9-10), Baguio (March 23-24), Butuan (April 13-14), Metro Manila (April 27-28), and the Alaska Power Camp.

Additionally, the 2019 batch of Jr. NBA Philippines All-Stars—as many as five boys and five girls—will participate in the first Jr. NBA Global Championship Asia Pacific Selection Camp, a week-long selection camp in June with top youth players from North Asia, Southeast Asia and the Pacific region.

In culmination, the top performing 10 boys and 10 girls in that camp will then represent Asia Pacific in the second Jr. NBA Global Championship held Aug. 6-11 at the ESPN Wide World of Sports Complex at Walt Disney World near Orlando, Florida. The international event will feature talented youth from the United States, Canada, Latin America, Europe, the Middle East, China, Mexico, Africa, India and the Asia-Pacific.

Jr. NBA Philippines 2019 is presented by Alaska, with AXA, Gatorade, Globe, Panasonic, Rexona, and Vivo as official partners. ABS-CBN S+A, Basketball TV and NBA Premium TV are the official broadcasters of Jr. NBA Philippines.

Participants can register for the Jr. NBA program online at, and follow Jr. NBA on Facebook and the NBA at and on Facebook and Twitter. Fans can visit to learn more about Alaska Milk Corporation, and follow Alaska Milk on Facebook for more information about Alaska Sports.

Friday, December 30, 2016

Chooks-to-Go and Smart Partnered to Enforce Gilas Pilipinas the #ManokNgBayan

9:37:00 AM

Basketball is one of the sports where Filipinos unite and shares a bond with everyone. It becomes part of the Filipino culture. Being more than just a game and a sport, it has become the country's source of pride. If you've noticed our local basketball games seats were never empty during the season and the love for the sport even grew when our Philippine basketball team marked a great leap in the global basketball arena.

Saturday, April 23, 2016

Jr. NBA and Jr. WNBA Presented by Alaska ends in National Training Camp in Manila

6:08:00 AM

The Jr.NBA and Jr.WNBA Presented by Alaska started its search for the best basketball players in the country through Regional Selection Camp that was held at Baguio City, Davao, Cebu and Don Bosco Institute in Makati.

Boys and girls who joined the search for the ten best boys and five best girls basketball players will become members of the Jr.NBA and Jr.WNBA All-Star team. There was also a search for the boys and girls coaches who will handle the two teams.

Friday, April 15, 2016

Jr. NBA/ Jr. WNBA Last Leg of Selection, A Success Not Only for The Kids but for The Parents Too

1:30:00 PM

Basketball, one of the sports that we Pinoys have always loved and looked upon to play with. From the covered court in sports complex down to the very streets of the neighborhood, you can definitely see people playing basketball from all ages. I think basketball is basketball and what makes it more interesting is that there are great players that made their names and a mark on its history. Perhaps not only the players but also the established names of the organization like the NBA and WNBA, of which that brings the Jr NBA and Jr WNBA locally.

Tuesday, April 12, 2016

Last Leg of the Selection Camp for the Jr. NBA/ Jr. WNBA Philippines 2016

3:04:00 AM

The last leg of the Jr. NBA/ Jr. WNBA Philippines at Don Bosco Technical Institute in Manila made quite a number of participants who eyed to be part of the National Training Camp. On first day of the last leg, Saturday, there were a total of 1,114 boys and girls (1030 boys, 84 girls) lined up at the gate of Don Bosco Technical Institute in Manila to take part in the program where their basketball skills were tested/checked. It was a rigid day for the coaches but at the end of the day, 40 boys and 24 girls were chosen to return for Day 2 of the camp where amongst them the RSC Manila representatives to the National Training Camp will be chosen.

Saturday, July 18, 2015

BEST Center SBP/Passerelle Tournament 2015 Opens

7:38:00 PM

Just want to share something to you dear readers. If you're kids love sports and they're part of their school's sports team, most especially basketball, they might want to know this story.

SBP/Passerelle Twin Tournament, the country’s most prestigious interschool basketball competition for kids, kicks off its 30th season this Sunday, July 19, at the Xavier School Fr. Rafael Cortina Gym in Greenhills. The opening ceremony will be attended by Nieto twins, Michael and Matthew, who started their basketball career in Small Basketeers and are now members of Batang Gilas.

Sunday, October 5, 2014

Once-In-A-Lifetime Opportunity For Gilas Pilipinas Fans With Marc Pingris

5:20:00 AM

Getting a chance to be part of the thousand of people cheering for Gilas Pilipinas is a once-in-a-lifetime and what's more exciting is meeting your idol in person in FIBA World Cup. A great pride and honor is what these Filipino basketball fans felt. From left to right of the photo, Jerome Hernandez, Jeiel Guarino, Andrew Penaranda, Mike Cleofe and Jose Clipper Besin who pose with Gilas Pilipinas, Marc Pingris.

Sunday, July 13, 2014

Free Trip To Spain To Gilas Pilipinas? Master Game Face Has It!

4:06:00 PM
Kwento Ni Toto shares the latest promo about Master, the no. 1 male face care brand for men, and they are giving lucky Filipino hoops fans a chance to fly to Spain, all-expenses-paid, to watch live the Gilas Pilipinas national men’s basketball team put their oil-free game faces on at the 2014 FIBA Basketball World Cup.

“Being a basketball-crazy country, we Filipinos are proud to qualify for the FIBA World Championships. Through Master Goes to Spain Promo, lucky fans will have the chance of their lives to fly to Spain to support our basketball heroes and watch them battle and put their oil-free game faces on against some of the world’s best teams.” said Jonathan Pua, Unilever Male Grooming brand manager.

Tuesday, June 17, 2014

Master Game Face All-Star Challenge with NBA’s Kevin Love and PBA Stars

7:54:00 PM

If you have read before here in Kwento Ni Toto the kick off of the Master Game Face Challenge together with the two basketball superstars, Chris Tiu of Rain or Shine and Marc Pingris of San Mig Coffee then good for you because you’re in for another great things to happen at the Master Game Face Challenge. Last week, Team Chris and Team Marc drafted their chosen players from a pool of 30 PBA players. The game is scheduled to happen on June 21 7PM at the Smart Araneta Coliseum in Quezon City. Some of the fans favorite PBA basketball players will be there together with some of the stars from the collegiate league. What’s more exciting is that NBA superstar of Minnesota Timberwolves Power Forward "Kevin Love" will be there to do his signature moves alongside dunkers from the USA.

Friday, May 2, 2014

Master Game Face Challenge Launch, Who Will Win

3:43:00 AM

Kwento Ni Toto shares what transpired last April 24, 2014 at Treston International College Gym in Bonifacio Global City, an intriguing face off happens as two of today's stars in the Philippine basketball meet in one event that sure made the court as hot as ever. Master, the country's leading men's skin care and face care brand launched this years Master Game Face All-Star Basketball Challenge where the two clashing basketball stars Chris Tiu and Marc Pingris together with their team from the collegiate leagues like the UAAP and NCAA will meet in an exciting match to win Master Game Face Challenge. The event was witnessed by media people and bloggers. There were raffles and some three-on-three action happened where each media and bloggers were paired to two of the players and held a very exciting match.

Thursday, January 19, 2012

2012 Jr. NBA Presented by Alaska Program Returns for the Fifth Year

7:55:00 AM

One of the most interesting sports in the world and of course the all time favorite sports of Filipinos, the Basketball.  Fortunately the sponsor for this event is also my all time favorite team in Philippine Basketball, the Alaska Aces.  Though most of the star players the team that I looked onto before were not there anymore, still, it's my favorite team.  I just wish sometime that they would reunite and try to have a friendly match with the other teams.

So much with reminiscing of the past but instead get into the details about this event for this year. 

The event was held inside of the Treston International School' basketball court.  It was really a shrinking feeling seeing those gigantic basketball players roaming around the basketball court.  This event was a Tip-off for the 2012 Jr. NBA presented by the Alaska Program and this year was their fifth consecutive year for the Philippines.

Kids will sure love to be part of the basketball program by Jr. NBA.

Here's what they say about this program...

The Jr. NBA presented by Alaska is back in the Philippines for the fifth consecutive year, with first-time stops in Puerto Princesa, Pampanga and Cagayan de Oro.  Alaska Powdered Milk Drink will serve as the presenting partner of the Jr. NBA program for the second consecutive year.

The Jr. NBA is the league's international youth development program that promotes basketball participation, sportsmanship and teamwork, and an active lifestyle among children.  In addition to the three new cities, the 2012 Philippines schedule will also include Metro Manila, where the Jr. NBA National Training Camp will take place.  The program is open to boys between 10 and 14 years old.

"We have a great partner in Alaska, which shares our dedication to youth sports development and has played a vital role in the growth of the Jr. NBA program," said Scott Levy, Senior Vice President and Managing Director, NBA Asia.  "With the involvement of all our partners, the Jr. NBA program continues to expand and touch the lives of more young players, coaches, educators, and parents."

"Alaska is committed to developing talent at the youth level and we are pleased to return as presenting partner," said Wilfred Steven Uytengsu, Jr., President and CEO, Alaska Milk Corporation.  "The Jr. NBA is a great fit with Alaska's mission to nurture talent and promote a healthy lifestyle through sports from a young age, and we look forward to another successful program this year."

This year's program will tip off with a coaching clinic in Manila on Jan. 14, and will then travel to Puerto Princesa in Palawan for a coaching clinic on Jan 15 and a school clinic on Jan. 16.  From Palawan, the Jr. NBA will return to Central LUzon on Jan. 18 for a school clinic and NBA Cares event in flood hit Pampanga.  The Jr. NBA will also hold an NBA Cares activity on Jan. 19 in Cagayan de Oro, which was recently devastated by Typhoon Sendong, followed by a schol clinic on Jan 20.

School clinics will continue during the months of February and March in Metro Manila in the lead up to the Regional Selection Camps which will be held in Puerto Princesa (Apr 10 - 11), Cagayan de Oro (Apr 14 - 15), Pampanga (Apr 17 - 18) and Manila (Apr 21 - 22).  Upon completion of the Regional Selection Camps, the top 50 players from all over the country will be slected to participate in the three-day Jr. NBA National Training Camp to be held in early May in Manila.  As part of Alaska Milk's support of the Jr. NBA, 10 of the 50 National Camp participants will be selected from this year's Alaska Basketball Power Camp.  The program will culminate with the selection of the Jr. NBA All-Star Team providing the 10 best campers a unique NBA experience and the opportunity to play against a Jr. NBA team from another country.

Similar to last year, the 2012 Jr. NBA Coach of the Year presented by Alaska will be announced at the Jr. NBA National Training Camp, where the top 10 finalists for the award will be invited to participate as assistant instructors.  The award winner will be announced on the last day of the national training camp.  Coaches interested in joining the search for Coach of the Year can log onto the Jr. NBA website for more details.

This year, Jr. NBA coach and former NBA player Martin "Marty" Conlon, who played for several NBA teams including the Milwaukee Bucks and the Boston Celtics, will oversee the program along with local coaches selected by the NBA, as well as members of the Alaska Aces coaching staff. The coaches will assist in teaching the NBA skill stations as well as communicating the importance of the Jr. NBA core values of sportsmanship, teamwork, a positive attitude, and respect (S.T.A.R.).  An NBA legend will participate in the national training camp and community outreach programs through NBA Cares.

The Jr. NBA program, together with its partners, will reinforce key values such as the importance of sports participation for parents and children, and will educate children, parents and coaches on children's health and nutritional requirements.  In addition to Alaska Powdered Milk Drink, Gatorade returns as a partner this year and Spalding will once again act as the official supplier.  Jr. NBA official broadcast partners are Basketball TV, NBA Premium TV and Studio 23, with the Manila Bulletin serving as the official media print partner.  Jr. NBA is also supported by the Basketball Coaches Association of the Philippines (BCAP).  Provincial Host Cities include Puerto Princesa, Pampanga and Cagayan de Oro.

The Jr. NBA first visited the Philippines in early 2007 at 16 Metro Manila private and public schools.  The program expanded to 200 schools and 20,000 participants in 2008-09 and to 300 schools and 30,000 students in 2009-10.  In 2011, the program reached more than 400 schools and 40,000 students, parents, and coaches across the country.  Each year a new city benefits from the grassroots basketball program that involves not just young players but also their parents and coaches.  The program remains free in all its stages for local coaches and young Filipino boys who want to join the program.  Registration is now ongoing through the Jr. NBA event website  Fans can also follow us on Facebook at and our official Twitter Feed at

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