2024/07/03

Know the Truth, HPV Reveal in an Advocacy Play

7/03/2024 11:25:00 PM


A hidden health threat is taking lives, and we know little about it. It's time to raise awareness about the Human Papilloma Virus (HPV). The good news is that HPV can be prevented, and there are solutions to stop it from worsening.

The more we know about HPV, the better. There is an ongoing campaign to inform everyone, including teenagers. The most effective way to spread awareness is through creative and relatable methods.

Ka.SEEN.halaga (HPV. Out!) is a play that delivers both emotional impact and vital information about HPV.




Frontline Production Inc. with Rotary Club South San Francisco California as co-presenter raise the stage curtains for Ka.SEEN.halaga (HPV Out!), a one of a kind play that brings the feels and information about the Human Papilloma Virus or HPV.

Directed by Rodel J. Mercado, with three monologues written by Julia Enriquez - “Girltok,” Joshua Lim So - “Para Kay John,” and Liza Magtoto – “Ka.SEEN.halaga”, we will meet the characters of Roger, Maya and Girltok as they express their thoughts and feelings about afflicted with HPV.

Director Mercado said: “This play is not only timely but relevant. It sheds light on the myths and misconceptions about this deadly virus; anyone can be infected with HPV regardless of age, gender, and economic status. It also raises awareness on how anyone especially young people can get protected from the virus through preventive efforts such as vaccinations and sex education.”

He added: “I believe in this noble cause, so I push to make this theater production happened. Also, it is a great honor to be trusted by the Rotary Club of South San Francisco California through Dr. Jasmin Flores to be the purveyor and medium in educating the Filipinos about the risks and dangers of HPV.”

Cast of Ka.SEEN.halaga (HPV Out!) are Migui Moreno as Roger, Phi Palmos as Maya and Angela Maghanoy as Girltok. Alternates are Blaisdell Caloyloy (Roger), Twinkle Santiago (Maya) and Zhyra Villanueva (Girltok).



Migui Moreno said: “The role of Roger, a father who has throat cancer because of HPV, attracted me most because it is a huge challenge for me as an actor. Portraying a person who has throat cancer that he got from HPV gives me a better understanding about the disease and how one copes up with this situation.”

On being Maya, Phi Palmos said: “Maya’s tenacity attracted me to give her life on stage. She’s firm but also, vulnerable. That vulnerability masked with strength is what makes her an interesting character.”

“Her strength is her care, respect and humility towards her parents, loved ones, viewers and future” said Angela Maghanoy about Girltok. “Because of her, I learned more about HPV. I also want to use my skills and talents to inform others, help the community be more aware on these social issues.”

Major Sponsors are MSD, PAGCOR, OROCAN. Minor Sponsors: SOGO, Nature’s Spring & Zephaniah’s Catering.

 

Ka.SEEN.halaga (HPV. Out!) is slated on July 14, 2024. Matinee 3:00pm and Gala 8:00pm, at the RCBC Theater, Makati City.

Tours in campus and universities and other outreach performances will happen on September.

In conclusion, Director Mercado said: “Aside from it being entertaining and educational, this theater show will help in championing the fight against the deadly Human Papilloma Virus.”

For tickets for the July 14 matinee and gala shows, please buy them at ticket2me.net or send your queries to 0954-170-2679 and please look for Bevs Lalo.
v

Breaking News: The AI Portrait Master HONOR 200 Series is coming to PH on July 17!

7/03/2024 07:10:00 AM

 


Leading smart devices provider, HONOR, has officially confirmed the arrival date of their newest smartphone here in the Philippines! The AI Portrait Master HONOR 200 is coming on July 17. The HONOR 200 also includes portrait modes built through co-engineering with the iconic Studio Harcourt, making it perfect for users looking for studio-level portrait photography on their smartphones.

“The HONOR 200 Pro is created for users looking for an unparalleled portrait photography experience. As an accessible flagship device that delivers robust performance, it is perfect for company employees, university students, content creators, and young entrepreneurs,” HONOR Philippines Vice President Stephen Cheng said.

Featuring AI-powered portrait capabilities, immersive displays, and robust hardware performance, the HONOR 200 Series is a master portrait smartphone set to revolutionize users’ future lifestyle and provide an unrivaled level of convenience and enjoyment for users who are passionate about capturing and documenting their lives.

With a professional-level portrait camera, long-lasting durability, and human-centric eye protection features, the HONOR 200 Pro is built to revolutionize the user's future lifestyle.

Excited for the AI Portrait Master? Catch it live on Facebook on July 17: https://bit.ly/HONOR200SeriesLaunch_PR
and get a chance to win your very own HONOR 200! Stay tuned for the full mechanics on HONOR Philippines’ social media platforms:
Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

2024/07/02

Galaxy Unpacked July 2024: Embrace the Arrival of Galaxy AI

7/02/2024 07:14:00 AM

 

Get ready for the next frontier of Galaxy AI. Experience the enhanced capabilities of Galaxy AI integrated into the latest Galaxy Z series and across the entire Galaxy ecosystem. Brace yourself for a world of endless possibilities as we embark on a new era of mobile AI.

On July 10, Samsung Electronics will host Galaxy Unpacked in Paris — where the iconic cultural nexus and trend epicenter becomes the perfect backdrop for the rollout of our latest cutting-edge innovations. The event will be streamed live on Samsung.com, Samsung Newsroom and Samsung’s YouTube channel at 9:00 PM Philippine Time.

Stay tuned and make sure to visit https://news.samsung.com/ph/ for all upcoming teasers, trailers and updates ahead of Unpacked 2024.

Register now for Samsung Galaxy Unpacked by visiting https://www.samsung.com/ph/unpacked/. You can get an e-voucher worth up to P7,000 plus a chance to win a 65” Neo QLED 4K TV worth P135,999.

*Per DTI Fair Trade Permit No. FTEB-194997 Series of 2024


Filipino Boy Band SB19 Debuts on THE FIRST TAKE!

7/02/2024 07:08:00 AM


The latest episode of the YouTube channel THE FIRST TAKE features the Filipino boy band SB19.

Episode 449 marks SB19's first appearance on THE FIRST TAKE. The five-member group gained international recognition as the first Southeast Asian artist nominated for Top Social Artist at the 2021 Billboard Music Awards.

SB19 will perform their hit song “GENTO,” known for its catchy phrase and unique dance moves on TikTok. The song conveys the message that small efforts lead to success, and this special version is available exclusively on THE FIRST TAKE.

“It was a true first take, so we were very nervous and overwhelmed, but it was fun and an amazing experience,” SB19 shares. “Above all, we are grateful for this opportunity and for being able to represent the Philippines by performing our song here. We are honored to showcase our music and culture to the world through THE FIRST TAKE.”

THE FIRST TAKE is a Japanese YouTube channel that invites top singers and artists from all over the world to perform a song recorded in one take. Videos on The First Take are filmed in a studio, with shots of the performing artist and a microphone, set to a background that is usually white.

SB19 on the other hand, is the first Southeast Asian group and the first Filipino to be invited in the influential music media outlet. After the initial announcement, HALA THE FIRST SB19 skyrocketed at No. 1, 2, and 35 of X’s trend list in the Philippines, Japan, and Worldwide, respectively.

Aside from this recognition, the Philippines' five-member boy group also recently bagged a nomination for Favorite Asian Act in the Nickelodeon Kids' Choice Awards.

SB19’s performance airs at 9 pm today, Manila time via THE FIRST TAKE’s YouTube channel. Watch it here.

About THE FIRST TAKE

THE FIRST TAKE is a YouTube channel that clearly captures the performance of musicians and singers performing in a single take. With the concept “capture the take. This moment. This sound. THE FIRST TAKE. It only happens once,” THE FIRST TAKE presents pure music in overwhelming quality with no exaggerated performance.

The channel started on 15 November 2019 and has now hit 9.69 million subscribers (as of 7 June 2024). Total views have exceeded 1.4 billion, and contents have been viewed from over 220 countries and regions around the world. Growing as a comprehensive music platform, new initiatives have been launched and become viral contents. THE FIRST TAKE INTERNATIONAL features international music stars such as Harry Styles, Avril Lavigne, V from BTS, Jason Chan and Jolin Tsai, having them to give their 1TAKE performance exclusively on the channel.

Follow THE FIRST TAKE on socials:

Website: https://www.thefirsttake.jp
Instagram: https://www.instagram.com/the_firsttake
Twitter: https://twitter.com/The_FirstTake
X: https://www.tiktok.com/@the_first_take
THE FIRST TIMES: https://www.thefirsttimes.jp

Samsung Backs PH Olympians as Official Mobile Partner for 2024 Olympics

7/02/2024 07:02:00 AM


Samsung Electronics Philippines Corporation (SEPCO) has teamed up with the Philippine Olympic Committee (POC) to become the official mobile partner for Filipino athletes competing in the Paris 2024 Olympics.

Aira Villegas, Filipina boxer with the Galaxy Flip5

 

This partnership aligns with Samsung's global campaign, "Open always wins," which celebrates the brand's values of openness and innovation. The campaign highlights how openness can lead to new perspectives and endless possibilities, forming the core of Samsung's Paris 2024 initiatives.



 Carlos Yulo, Gymnast with a Galaxy Flip5 



 

Additionally, Samsung announced it will host its Galaxy Unpacked event in Paris. The city, known for its cultural significance and trends, will serve as a backdrop for unveiling Samsung's latest innovations. The event will be streamed live on Samsung.com, Samsung Newsroom, and Samsung’s YouTube channel at 9:00 PM Philippine Time.

Elreen Ando, a Philippine weightlifter with a Galaxy Flip5



 

Samsung has been a Worldwide Olympic Partner since 1988. For almost 40 years, athletes and fans have trusted Samsung’s transformative mobile technology to share the Olympic spirit globally. The company’s commitment to the Olympic Movement, which soon faces its fourth decade of partnership, extends through Los Angeles 2028.

Joanie Delgaco, the first Filipina in the Olympic Rowing competition with a Galaxy Flip5

 


Samsung’s purposeful innovations in wireless communications and computing equipment, including artificial intelligence, virtual reality, augmented reality, and 5G, will continue to shape the digital future of the Olympic Games for Paris 2024 and beyond, changing the way the world experiences this global event.

John Ceniza, Philippine weightlifter with the Galaxy Flip5



This global commitment was extended to the Philippine Olympic Committee (POC), with Samsung Philippines proudly serving as the official mobile partner. The Philippines recently bid farewell to its Olympic-bound athletes in a send-off ceremony at the Ayuntamiento De Manila in Intramuros. The event was graced by President Ferdinand Marcos Jr., POC President Abraham “Bambol” Tolentino, SEPCO Head of Marketing Yna Quimson, and SEPCO Head of Mobile Experience Blue Avelino.

Nesthy Petecio, Filipina featherweight boxer with the Galaxy Flip5




As the athletes prepare for their journey to the Paris Olympics 2024, each of them is now equipped with a Galaxy Z Flip5, part of the brand’s commitment to keeping them connected with fans and loved ones throughout their Olympic adventure. This support ensures the athletes can share their experiences and stay in touch with their supporters, amplifying their voices and stories on a global stage.

Samantha "Sam" Catantan, the first fencer to qualify for the Olympics in over three decades with a Galaxy Flip5


   

Samsung's alliance with the Philippine Olympic Committee not only emphasizes technological advancements but also spotlights the athletes' commitment and accomplishments, enhancing their visibility and aspirations internationally.

Vanessa Sarno, Filipina weightlifter with a Galaxy Flip5

 

Find out more about Samsung’s latest innovations at Samsung Galaxy Unpacked happening this July 10 at 9:00 p.m. Register now by visiting https://www.samsung.com/ph/unpacked/ and get an e-voucher worth up to P7,000 plus a chance to win a 65” Neo QLED 4K TV worth P135,999.

Mansion Sports Club Launches Cutting-Edge 7v7 Football Pitch in Ho Chi Minh City

7/02/2024 06:41:00 AM


The Mansion Sports Club has opened its inaugural facility in An Phu, District 2, Ho Chi Minh City, delivering a cutting-edge football experience that integrates technology, community engagement, and luxurious amenities.

The club reinvents the conventional football field with adaptable configurations suitable for various styles, formats, and teams. The facility can convert a full-sized 11v11 pitch into three 7v7 pitches or six 5v5 pitches. Enhancements like racing seats and sunken goalposts elevate both playing and viewing experiences, creating a professional environment and increased stability.

The club also boasts a multi-purpose press conference room and a video production room for media engagements and game analysis, catering to both players and the media.


 

Beyond the pitch, the facility offers amenities designed for comfort and convenience. A cafe, a merchandise store, an elevated VIP viewing deck with air conditioning, and a BBQ area enhance the overall spectator experience. Additional features include secure equipment storage, team-friendly changing rooms, and strategically placed toilets with views of the pitch.
v Technological advancements are a key aspect of Mansion Sports Club. Electric sign boards facilitate smooth player substitutions, video assistant referee (VAR) technology ensures fair play, and AI-powered cameras provide detailed game analysis. Professional referees and live commentators further enrich the matchday experience.

The club's opening comes on the heels of hosting the inaugural national 7v7 pro tournament, the Mansion Sports Cup.

Mansion Sports Club's debut signals a significant development for football in Ho Chi Minh City, with more innovations on the horizon

HONOR Unveils AI Defocus Eye Protection and AI Deepfake Detection at MWC Shanghai 2024

7/02/2024 06:30:00 AM


Global technology brand HONOR introduced two groundbreaking on-device AI innovations designed to enhance user safety and empowerment during its keynote at MWC Shanghai 2024. The presentation, titled “The Human-AI Synergy: Intelligent Devices Will Empower People Better,” highlighted HONOR’s latest advancements in human-centric AI with the introduction of AI Defocus Eye Protection and AI Deepfake Detection technologies. The keynote emphasized HONOR’s commitment to developing AI-driven hardware that offers personalized services while safeguarding user privacy, reaffirming the brand’s vision of a future where technology empowers individuals.


 

Evolving Eye Protection Technology from Prevention to Relief

Introducing the latest advancements in eye-protection technology, HONOR launched AI Defocus Eye Protection at MWC Shanghai. Noting the global increase in cases of nearsightedness caused by long-term screen usage, this technology leverages AI to simulate defocus glasses on the smart device’s display.

Wearing defocus glasses is proven to be conducive to eye health as they intentionally induce controlled defocus in the user’s peripheral visual field to help maintain clear central vision. This effect creates an altered visual perception that slows down the eye elongation process, which leads to nearsightedness. Taking eye protection from prevention to creating technology that can lead to relief for consumers, HONOR’s AI Defocus Eye Protection has been shown to decrease users’ transient myopia by 13 degrees on average after reading for 25 minutes, with some users experiencing a maximum reduction of 75 degrees.

 

Mitigating Fraud with AI Deepfake Detection

Circumventing the risks presented by cloud-based “deepfake” AI technology, HONOR has introduced AI Deepfake Detection. To help prevent fraud and detect digitally manipulated content, AI Deepfake Detection examines frame-by-frame information such as eye contact, lighting, image clarity, and video playback to identify flaws that are imperceptible to the human eyes.

Additionally, the AI Deepfake Detection has been trained through a large dataset of videos and images related to online scams, enabling the AI to perform identification, screening, and comparison within three seconds. If synthetic or altered content is detected by the feature, a risk warning is immediately issued to the user, deterring them from continued engagement with the potential scammers for their safety.

For more exciting announcements and cool tech, head on to HONOR Philippines’ social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/. 

2024/06/30

Globe GFiber Prepaid and Lalamove for Reliable Internet and Deliveries

6/30/2024 10:18:00 PM

 


Globe At Home has teamed up with Lalamove, the premier on-demand delivery platform, to provide customers with fast and affordable connectivity at reduced rates.

From April 8 to July 8, 2024, customers who opt for Globe At Home's reloadable GFiber Prepaid internet service can enjoy a 10% discount on motorcycle and sedan deliveries via Lalamove. This offer aims to deliver both value and reliability to consumers seeking uninterrupted internet access.

This will especially help online sellers, who can streamline delivery processes and serve their customers more efficiently through Globe At Home’s Fiber internet connection at an affordable price and Lalamove’s reliable service that can instantly deliver products to your home at a promo.

"Globe At Home aims to provide fast and reliable reloadable UNLI internet connection for those who rely heavily on connectivity for their livelihood, such as online rakets. With this offer, such customers can potentially boost their daily income via online selling while also providing their families with connectivity essential for online learning, work from home, and entertainment and leisure,” said Abigail Cardino, VP and Head of Brand Management, Broadband Business at Globe.

Lalamove Philippines Managing Director Djon Nacario explained, “Just like Globe at Home, we offer convenience to every Filipino across Luzon and Cebu who need door-to-door delivery for their products straight to their customers. In Lalamove, we move things that matter so we’re happy to team up with Globe at Home to provide simple and affordable same-day delivery services from Baguio to Sorsogon, and even Cebu island-wide.”

GFiber Prepaid provides flexibility and convenience as it is reloadable, where customers can top up their accounts as needed and enjoy UNLI internet access with no lock ups and no monthly bills. It is available for only Php 999 on special flash deals.

It promises install agad in 24 hours, ensuring that customers can transition to their new fast internet service without unnecessary delays.

Globe At Home champions sustainable fiber connectivity, adopting green practices across its value chain to deliver a reliable and inclusive broadband service to Filipinos to enable their digital lifestyle. Last year, Globe At Home rolled out recyclable and upcyclable packaging in line with its circularity strategy. GFiber Prepaid was also launched to provide fiber-strong connectivity to more Filipinos at more affordable prices without a lock-in period.

Interested customers can apply for GFiber Prepaid through the dedicated portal at https://glbeshop.co/gfpportal and GlobeOne App.

*Per DTI Fair Trade Permit No. FTEB-190270 Series of 2024.

2024/06/29

Melai Cantiveros Hosts ABS-CBN's First Mainstream Bisaya Talk Show

6/29/2024 07:44:00 AM


ABS-CBN is set to make history with its first mainstream Bisaya talk show, "Kuan on One," hosted by the lively and beloved Melai Cantiveros. The show, premiering on July 2 on ABS-CBN Entertainment's YouTube channel and iWantTFC, promises to bring humor and heartwarming stories to its viewers.

Melai Cantiveros, known for her comedic talent and endearing personality, expressed her excitement for the new show. “Ini ang talk show na para sa mga Bisaya ug mga Bisaya at heart [This is the talk show for Bisaya people and for those who are Bisaya at heart],” she shared in the show's full trailer. Melai’s enthusiasm is contagious, setting the stage for a show that aims to entertain and inspire.

 

"Kuan on One" is not just another talk show. It's a platform where Bisaya celebrities share their stories of inspiration and success in their native language. Melai emphasizes the show's unique approach, stating, “It’s all about happiness. Dito talaga iiyak ka sa tawa. Relaxation nalang nila [guests] ‘yung interview na Bisaya. It’s all about past na life nila and lahat ng pwede nilang sabihin under the sun in Bisaya na pwede nilang i-open up sa kanilang Kuantie.” Her words promise a series filled with laughter and heartfelt moments.

Over the course of 13 episodes, viewers will enjoy candid conversations and interactions with a variety of guests. Melai’s engaging personality will shine through as she speaks with her guests in the Bisaya vernacular, discussing a range of topics. Expected guests include fellow "PBB" big winners Kim Chiu and Maymay Entrata, BINI members Aiah and Colet, Sheryn Regis, Vivoree, Jason Dy, and Christian Bables.

The title of the show, "Kuan on One," is a nod to the Bisayan expression "Kuan," a versatile term often used when searching for the right word. This playful use of language reflects the show's light-hearted and relatable nature, aiming to connect deeply with its audience.

Melai Cantiveros has long been a household name in the Philippines. Her rise to fame began when she won "Pinoy Big Brother: Double Up" in 2009. Since then, she has become a beloved figure on Philippine television, known for her comedic roles and genuine personality. Her ability to make people laugh while touching their hearts has earned her a loyal fan base.

Her crazy antics and humorous approach to life are expected to be a highlight of "Kuan on One." Melai's natural wit and charm will undoubtedly make each episode a joy to watch. Whether she’s sharing her own experiences or drawing out amusing anecdotes from her guests, Melai’s presence ensures that the show will be both entertaining and meaningful.

The show’s premiere on July 2 is highly anticipated. Streaming on ABS-CBN Entertainment's YouTube channel and iWantTFC, "Kuan on One" is set to reach a wide audience. iWantTFC offers easy access to its content library for free, and viewers can enjoy the show on various devices, including Chromecast and Airplay. This accessibility ensures that fans from all over the world can join in the fun and enjoy the show’s unique Bisaya flavor.

 

Melai Cantiveros’s new show is a testament to her enduring appeal and the rich cultural heritage of the Bisaya people. By bringing Bisaya language and stories to the mainstream, "Kuan on One" celebrates a vital part of Filipino identity. Melai’s heartfelt approach and natural humor promise to make each episode memorable.

As the premiere date approaches, excitement is building. Melai's fans and Bisaya-speaking viewers are eager to see their stories represented and their language celebrated on a national platform. "Kuan on One" is more than just a talk show; it’s a celebration of Bisaya culture and an invitation to laugh, relax, and enjoy heartfelt conversations.

Don’t miss the premiere of "Kuan on One" on July 2 on ABS-CBN Entertainment's YouTube channel and iWantTFC. Join Melai Cantiveros and her guests as they bring humor, heart, and Bisaya pride to your screens. Tune in, laugh along, and celebrate the unique stories of Bisaya celebrities and their journeys.

2024/06/26

HONOR 200 Series with AI Portrait Master Set to Launch Soon in the Philippines

6/26/2024 06:53:00 AM


Rejoice tech savvy and enthusiasts!

Leading smart devices provider HONOR has announced the upcoming launch of its AI Portrait Master HONOR 200 Series in the Philippines. The HONOR 200 series, the latest range of smartphones from the brand, has generated significant demand. It features a Four-Layer AI Architecture, which includes Cross-device and Cross-OS AI, Platform-level AI, App-level AI, and Interface to Cloud-AI services.

“It is indeed official! HONOR 200 Series will arrive in the Philippines very soon so don’t dare miss our next announcements. We are beyond excited to push the boundaries of AI and deliver seamless experiences to our users,” HONOR Philippines Vice President Stephen Cheng said.

HONOR 200 Series First Look

The leading smartphone in the country has started the teaser for HONOR 200 with Studio Harcourt-themed photos, a valuable partnership of the brand. The said studio is a prestigious institution in Paris that was integrated to the DSLR-killer camera of HONOR 200.

Stay tuned for HONOR’s big announcements soon. Head on to HONOR Philippines’ social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/. 

2024/06/25

PJMA's MADWORLD 2024 a Phenomenal Success

6/25/2024 10:52:00 PM


The largest national convention for business and marketing students, MADWORLD 2024: Experience in Motion of the Philippine Junior Marketing Association (PJMA), was a phenomenal success, witnessed by thousands of Marketistas all over the Philippines last May 30, 2024, from 2:00 PM to 7:00 PM at the Smart Araneta Coliseum.


 

About MADWORLD 2024: Experience in Motion

Experiential marketing continues to echo in the campaigns of top-performing brand storytellers nowadays, where advertising deviates from just mere static presentations and logo placements, but also champions on striving to build a community that is entertained, enabling them to be part of advocacies that drive meaningful change, and evoking feelings that taps the market resonating from within.

Opening the convention of the year with his insights on how to immerse in the moment was Mr. Jos Ortega, Chairman and CEO of Havas Ortega.

 

“Create a meaningful difference to brands, to businesses and to the lives of speakers,” Ortega shared.

While it could be argued that marketing and advertising are all about generating long-term sales and brand loyalty, MADWORLD redefines this concept every year by immersing aspiring marketers in the value of brand storytelling that fosters a harmonious community.




 

Every convention of the year talks about different marketing trends that emerge, and the motion this year was all about experiential marketing led by the insights of Havas Ortega, Spotify Philippines, L’Oreal Philippines, and Maya Philippines.

 



As the federation re-opens the world of marketing and advertising topics at PJMA’s annual flagship event, it has immersed emerging marketers in an unforgettable motion, a voyage towards unwavering brand loyalty and marketing mastery to guide them into achieving effective consumer relationship building that sets the stage for new exciting trends to unfold.

Speaker Highlights

For Chief Digital Officer of Havas Ortega, Ms. Shayne Madamba, she expressed how, “Entertainment is the feeling of being asked, consulted. It is about being alive, and being in it.”

Her talk delved enlightened on "Enthralling Entertainment," decoding how brands connect in the digital sphere.



Spotify Philippines joins the motion with their Senior Client Partner, Ms. Kit Ramos-Disini, by sharing how to tap the market within to leverage the power of marketing with emotions to make marketing campaigns resonate with the consumer.

“Advertising goes a long way. You need to add value to your brand to be more relatable to your customers,”Ms. Kit Ramos-Disini shared. uncovered "Tapping the Market Within," leveraging internal resources for effective market engagement.

Meanwhile, the coliseum also beared witness to a discussion on the beauty that moves the world with L’Oreal Philippines’ Country Managing Director, Ms. Yannick Raynaud, on the forefront of speaking about the importance of long-term partnerships and connections that drive meaningful change.

“You can be the way of empowerment in the digital age. Share stories through your campaign to empower everyone because you can combine meaningful content and business at the end of the day,” Raynaud stated. Mr. Pepe Torres articulated "Integrating Through Entertainment," as a means of transforming minds into loyal consumers. “It’s hard to maintain people’s attention in 15 seconds. Brands must be entertaining. To be entertaining, you need to be different,” Torres mentions.

 

Celebrity and Influencer Panel Discussion

Ms. Dayniel Garcia, Head of Influencer Marketing of SWAY by HAVAS RED also immersed Marketistas in the much-awaited panel discussion from Mr. Patt Soyao, Chief Strategy Officer of Shoppertainment Live, Inc., and fan-favorite, Actor and Restaurateur, Mr. Marvin Augustin of Secret Kitchen & COCHI A Feast of Filipino Flavors.

Attendees experienced the motion of the industry with the entertaining success stories behind these personalities. Gifts were handed out and many enjoyed the company of their guest appearance.

 

Kenaniah on the MADWORLD Stage

The motion wouldn’t be complete without Rising OPM Singer-Songwriter serenading the Smart Araneta Coliseum with his song, “Bahala Na” and many more. In an insider interview with him, he stated, “Thank you, Marketistas for having me! I look forward to more events with all of you.”

Looking Ahead

PJMA Executive Vice President, Mr. Franco Gabriele Delatina closes the event by expressing his sentiments on behalf of the 37th National Executive Board.

“The connections we've made, the knowledge we've shared, and the experiences we've had are invaluable assets that will drive us forward,” Delatina adds.


 
Let the motion of today’s generation not stop this MADWORLD, but a movement that continues to empower advocacies and tell stories of communities that foster positive change.

Next year’s MADWORLD motion will surely tell us more!

So be moved, be the movement, and move the world. This is the meaning of #ExperienceInMotion.

2024/06/19

DITO Unveils Exciting New Prepaid Promo: 'Level-Up Socials

6/19/2024 10:02:00 PM


Social media has emerged as a central hub for modern communication.

Users regularly turn to platforms like Facebook and Instagram to share personal updates and engage with their communities. Whether it's documenting travel adventures, celebrating milestones, or showcasing daily routines, people meticulously curate their feeds with captivating photos, stories, and aesthetic reels to highlight their experiences. Additionally, these platforms serve as vital tools for promoting businesses, advocating for causes, and staying informed about current events and trends.

Instant messaging apps such as Messenger and WhatsApp have revolutionized the way we stay connected with family and friends. Group chats filled with humorous videos and memes, along with video calls to share the latest gossip, have made socializing more enjoyable, efficient, and accessible.

Indeed, social media has become an integral part of our lives by providing a platform for entertainment and information, supporting businesses, and fostering communities. Therefore, having access to affordable and generous data is no longer optional but a “must-have” to stay online and connected anytime, anywhere.

At the forefront of providing affordable and value-packed data subscription is DITO Telecommunity, the fastest-growing telecommunications provider in the country, which now officially launched DITO Level-Up Socials -- the newest and exciting mobile prepaid data subscription that offers high-speed and affordable data allocation for Meta apps (Facebook, Messenger, Instagram, Threads, and WhatsApp), giving Filipinos more reasons to love DITO!

This new prepaid promo aims to provide bigger data allocation so Filipinos can level-up their socials and experience the best of Meta apps at a pocket-friendly price, enabling them to continuously like, heart, and share photos and create video contents for the world to see!

“The launch of Level-Up Socials underscores DITO’s commitment to continuously provide affordable and reliable connection to all Filipinos. Through this, customers can now enjoy subscriptions packed with generous data allocations for META such as Facebook, Instagram, Threads, Messenger, and WhatsApp,” said Evelyn Jimenez, DITO Chief Revenue Officer for Consumer business.

With DITO Level-Up Socials, customers can enjoy a total of 7GB data (3.5GB for Meta Apps + 3.5GB all-access data) for only PhP 50, valid for three days. Other Level-Up Socials data subscriptions include Level-Up Socials-20 packed with 2.5GB data (2GB for Meta Apps + 500 MB all-access data) valid for one day and Level-Up Socials-70 with a total of 10GB data (5GB for Meta Apps + 5GB all-access data) valid for seven days.


 

For users looking for higher data allocation and a longer validity period, Level-Up Socials-299 comes with a total of 40GB of data (35GB for Meta apps + 5GB all-access data), valid for 30 days. Level-Up Socials-399 has a total of 60GB data (50GB for Meta Apps + 10GB all-access data), while Level-Up Socials 499 and 599 have a total of 75GB data (60GB for Meta Apps+ 15GB all-access data) and 90GB data (70GB for Meta Apps + 20GB all-access data), respectively.

“In this increasingly digital and interconnected world, we’re adding this exciting new product to our portfolio to give our prepaid customers more options for their data subscriptions, especially for Meta apps enthusiasts. Filipinos are heavy users of social media, since we love to stay in touch with our family and friends online; hence, through Level-Up Socials, we are enabling them to stay connected and empowering them to create and share more content for the people they love,” Jimenez added.

Prepaid customers can now purchase DITO Level-Up Socials promos via the DITO App and DITO Authorized Retailers and Partner Stores nationwide.

For more information about DITO Level-Up Socials and other prepaid promos, visit https://dito.ph/prepaid.

2024/06/14

Return to the Wild : Carlito and Uswag's Journey to the Heart of Leyte

6/14/2024 12:11:00 AM


On June 28, a remarkable event took place deep within the lush forests of Mt. Anobang-Lobi in Brgy. Kagbana, Burauen, Leyte in partnership of the Department of Environment and Natural Resources (DENR) and the Philippine Eagle Foundation (PEF). Two critically endangered Philippine Eagles, Carlito and Uswag, were released back into their natural habitat, symbolizing a significant step towards the conservation of this majestic species.

Our journey to witness this historic release was both challenging and exhilarating. Brgy. Kagbana, one of the most remote communities in Leyte, has been home to the Mamanwa Tribe since the 1980s. It is a place where time seems to stand still, and nature thrives unspoiled.


 

The Journey Begins
Our adventure started with a ride in a rugged four-wheel-drive vehicle, navigating the rough terrain that led us closer to the heart of the forest. The road was steep and narrow, often forcing us to hold our breath as we maneuvered around tight bends and rocky paths. The sense of anticipation grew with every mile, knowing we were about to witness a momentous occasion.

Upon arrival, we faced a steep walk from a hanging bridge to the main forest and protected area. The air was thick with humidity, and the sounds of wildlife echoed around us. The forest canopy above provided a natural shelter, creating a serene and almost mystical atmosphere.


 

A Glimpse of Majesty
As we approached the release site, the excitement was palpable. The Philippine Eagle, known scientifically as Pithecophaga jefferyi, is a creature of mythic grandeur. Often called the "Monkey-eating Eagle," this raptor is the king of the Philippine skies, boasting a wingspan that can reach up to seven feet and a striking appearance with its shaggy crest and piercing eyes.

These eagles were hidden from the crowd initially to prevent unnecessary stress. Wildlife conservation experts from the Philippine Eagle Foundation (PEF) explained that Carlito and Uswag had been brought to the forest weeks before the release to acclimate to their new environment.


 
The Release: Carlito and Uswag Take Flight
The release of Carlito and Uswag was a meticulously planned event, part of PEF’s Conservation Translocation Program. This initiative aims to restore the population of the Philippine Eagle, which has suffered greatly due to habitat destruction and hunting. The Anonang-Lobi mountain range, where sightings of these raptors dwindled after Super Typhoon Yolanda, was chosen as the release site for its suitability and historical significance.

Carlito, a female eagle rescued and rehabilitated in 2022 from Trento, Agusan del Sur, and Uswag, a male eagle rescued from Mt. Apo, Davao City, in 2023, were the stars of the day. These eagles represent different regions and bloodlines, increasing the genetic diversity crucial for the species' survival.

The eagles were released from a makeshift ledge made of local bamboo, a platform that allowed them to take their first flights back into the wild. Lightweight GPS trackers were attached to their backs, enabling conservationists to monitor their movements and ensure their safety.



 

A Community United
The release of Carlito and Uswag was not just about the eagles; it was a celebration of community and collaboration. The event was made possible through the combined efforts of the Department of Environment and Natural Resources (DENR), the Philippine Eagle Foundation, the Eastern Visayas State University (EVSU), the Australian Embassy, and various government and private agencies.

Ms. Kathlyn Gonzales, First Secretary of the Australian Embassy to the Philippines, highlighted the symbolic nature of the event, stating, “Just like the Philippine Eagle, the friendship between Australia and the Philippines stands firm and tall, deeply rooted in our history and our shared values.”

DENR Secretary Maria Antonia Yulo Loyzaga emphasized the importance of community involvement and sustainable livelihoods in conservation efforts. The community’s role in ensuring the safety and well-being of the eagles cannot be overstated. The Mamanwa Tribe, in particular, has pledged to protect these magnificent birds, understanding their vital role in the ecosystem. "For a critically endangered species such as the Philippine Eagle, with only about three hundred and ninety-two (392) pairs remaining in the wild, every single individual counts," delivered by the Secretary.

Reflections on the Experience Witnessing the release of Carlito and Uswag was a deeply moving experience. The sight of these powerful birds taking to the skies, reclaiming their place in the wild, was a testament to the resilience of nature and the impact of dedicated conservation efforts. It was a reminder that, despite the devastation caused by human activity and natural disasters, hope remains.

Our journey back was filled with a sense of accomplishment and renewed determination. The steep walk and the challenging ride seemed trivial compared to the significance of what we had witnessed. Carlito and Uswag’s release was not just a step towards saving a species; it was a symbol of what can be achieved when communities, organizations, and nations come together for a common cause.

The Road Ahead
The Philippine Eagle Reintroduction Program is a long-term commitment. With only about 392 pairs remaining in the wild, every effort counts. The success of this program relies on continuous support, monitoring, and the development of sustainable practices that benefit both wildlife and local communities.

The DENR has secured species-specific conservation funding for the Philippine Eagle, thanks to the support of Speaker Martin Romualdez and other key figures. This funding will ensure that conservation efforts continue and expand, covering not only the Philippine Eagle but also other threatened species such as the tamaraw, marine turtles, Palawan cockatoo, and the dugong.

As we look to the future, the partnership between the DENR, PEF, local communities, and international allies will be crucial. The release of Carlito and Uswag is just the beginning. With ongoing efforts and unwavering dedication, we can hope for a day when the skies of the Philippines are once again filled with the majestic presence of the Philippine Eagle.


 
A Personal Note
For those of us who made the journey to Brgy. Kagbana, the experience was more than just a field trip. It was a pilgrimage, a testament to the power of nature, and a reminder of our responsibility to protect it. The sight of Carlito and Uswag soaring into the sky will remain etched in our memories, a powerful symbol of hope, resilience, and the boundless possibilities of collective effort.

As we left the forest, tired but inspired, we carried with us the spirit of the Philippine Eagle. Majestic, resilient, and free – the king of the Philippine skies had returned, and with it, a renewed promise to safeguard our natural heritage for future generations.

2024/06/12

Celebrate Wins Through Photography: It's Never Too Late to Achieve Greatness

6/12/2024 09:31:00 PM


When was the last time you paused to celebrate your achievements? In the hustle of daily life, it's easy to miss the moments that shape our journey. Celebrating milestones helps us recognize that it's never too late to reach for greatness. Photography is a wonderful way to honor these victories. With Great Image, you can capture your accomplishments, preserving them as a lasting reminder of your journey and potential.

Reflecting the past triumphs

Each picture is a solid reminder of the challenges we've conquered and the victories we've celebrated. Think about your school years, from kindergarten to college. Every graduation photo tells a story of your struggles and successes. Even if you had to pause your education to work, that graduation photo, when you finally achieved your degree, symbolizes your grit and determination. It proves that it's never too late to reach your goals.

Capturing new beginnings

As we navigate life's ever-changing landscape, photography becomes a beacon of hope and renewal. It allows us to capture the excitement and optimism of new beginnings, whether starting a new career or pursuing a long-held passion. Even the simplest photographs, like your first ID picture for job applications, symbolize a fresh chapter as you transition into adulthood. Each photo affirms your readiness to embrace change and strive for greatness.

Immortalizing milestones

We all reach new heights at our own pace, and these milestones deserve to be celebrated. Photography lets us capture these special times forever. Think about the couples who finally take their wedding photos after years of being together or those who welcome a baby after trying for so long. These photos prove their patience and commitment, inspiring others to pursue their dreams, wherever they are in life.

Honoring personal growth

Looking back at ourselves can be a powerful tool for growth. Photography offers a unique way to see our journey of self-discovery. By capturing moments of reflection and self-acceptance, we celebrate how far we've come and the challenges we've conquered. For example, someone who has struggled with self-confidence might finally feel comfortable getting a professional portrait taken. This portrait becomes a symbol of their newfound acceptance and inner strength.


 

On realizing one’s greatness

Realizing that it's never too late to be great brings freedom. It shows that greatness isn't tied to age or circumstances but to our willingness to pursue dreams and embrace the unknown. As we navigate this journey, we can document our growth and victories, with Great Image helping every step of the way.

Great Image celebrates your journey with top-notch photography services. Using the latest technology and skilled photographers, they capture your milestones with precision and care. Whether it's a graduation, wedding, self-portrait, pregnancy, or even an ID picture, Great Image is there for you.

And now, you can let your greatness shine even brighter! Great Image is offering a special promotion: a FREE 3R PRINT using the promo code GI3RPR. This exclusive offer is available on a first-come, first-served basis at Great Image branches nationwide. Don’t miss this limited-time opportunity to immortalize your achievements with a complimentary print from Great Image!

To explore more about Great Image and their photography services, visit their website at www.greatimage.com.ph or connect with them on their Facebook and Instagram pages.



About Me

About me
Hi!, This is Marco a.k.a. Toto Blogger and Publisher. I created this blog to provide stories, personal experiences, entertainment, and insights on products I like. I'm here to share and inform you (readers) on things about music, movie, food, travel, and events.

You can also meet my wife on her blog www.mommysmaglife.com.


For project collaborations, product reviews, event invitations, or hotel and resort experience reviews, kindly email me at marcopolojdemo@yahoo.com.



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